Mike Sievert Explained

Mike Sievert
Birth Date:10 May 1969[1] [2] [3]
Birth Place:Canton, Ohio, U.S.
Boards:Starbucks[4]
Education:University of Pennsylvania (BA)
Employer:T-Mobile US
Chief executive officer (CEO)
Term:April 1, 2020 – present

Michael Sievert is an American business executive, currently the president and chief executive officer (CEO) of T-Mobile US, and a member of the company's board of directors.[5] [6] In November 2019, T-Mobile announced that Sievert would be promoted from chief operating officer (COO) to CEO in May 2020 when John Legere stepped down.[5] Sievert took control a month earlier than planned, on April 1, 2020, the same day T-Mobile closed its merger with Sprint.[7]

Early life and education

Sievert was born in Canton, Ohio. At age 10, he became a paper carrier for The Repository, using his earnings to buy a Radio Shack TRS-80 and, later, a Commodore 64. He graduated from GlenOak High School in 1987[6] and received a bachelor's degree in economics from the Wharton School of the University of Pennsylvania in 1991.[8] [9]

Career

Sievert started his career at Procter & Gamble,[6] where he oversaw brands such as Pepto-Bismol and Crest.[10] He subsequently worked at IBM[6] and Clearwire.[11] He was also executive vice president (EVP) and chief global marketing and sales officer at E-Trade[12] and CEO of tablet gaming company Discovery Bay Games.[13] From 2002 to 2005, Sievert was EVP and CMO of AT&T Wireless. He joined Microsoft's Global Windows Group as corporate vice president of product management in 2005, leading preparations for the release of Longhorn (later called Windows Vista).[14] [15] In 2008 he co-founded Switchbox Labs,[16] a startup acquired by Lenovo in 2009.[17] In 2012, John Legere, T-Mobile's then-new CEO, hired Sievert as CMO.[18]

Sievert became COO of T-Mobile in 2015,[19] then became the company's president in 2018.[20] [21] During this time, Sievert oversaw the "Un-carrier" marketing campaign, which sought to rebrand T-Mobile's public image[22] with a focus on no overage charges,[10] no contracts, unlimited data, and other offerings.[23] In April 2020, Sievert succeeded Legere as CEO of T-Mobile.[7] Under Sievert's leadership, T-Mobile surpassed 100 million total customers,[24] and created the first nationwide standalone 5G network in the U.S.[25] [26] Sievert has declared his strategy of focusing on dominating in 5G, saying “We’re making the rules for the 5G era because we’re way ahead — and I mean miles ahead."[27]

In October 2017, he joined the board of Canadian company Shaw Communications.[28]

In 2023, Sievert and Mint Mobile owner Ryan Reynolds announced T-Mobile's plans to acquire both Ultra Mobile and Mint Mobile.[29]

In January 2024, Starbucks added Sievert to its board of directors.[4] He also delivered the commencement speech at the Wharton School Master of Business Administration graduation ceremony in May 2024.[30]

Political issues

In June 2020, Sievert decided to pull all T-Mobile advertisements from Tucker Carlson Tonight because of rhetoric that criticized the Black Lives Matter movement. When announcing the move, Sievert tweeted, "Bye-bye, Tucker Carlson!"[31] [32] Sievert also published an open letter about T-Mobile's diversity, equity and inclusion programs.[33]

Personal life

Sievert is married[34] and has two adult sons. He lives in Kirkland, Washington.

Notes and References

  1. Web site: Family tree of Mike SIEVERT . 2023-01-18 . Geneanet . en.
  2. Web site: Mike Sievert on Twitter: "Today's my birthday. I'm celebrating by sitting in a 6-hour @TMobile senior leadership meeting! #tuesdaysamiright ?!". 2023-01-18 . Twitter . en.
  3. Web site: Mike Sievert on Twitter: "After 50 years, it's official: I've made it! That's what getting your own bobblehead.... 2023-01-18 . Twitter . en.
  4. News: Thompson . Joey . Starbucks appoints T-Mobile and YouTube CEOs to its board . 13 January 2024 . Puget Sound Business Journal . 10 January 2024.
  5. News: FitzGerald . Drew . T-Mobile CEO John Legere to Step Down Next Year . 26 November 2019 . The Wall Street Journal . 18 November 2019.
  6. News: Pritchard . Edd . T-Mobile's next CEO, Mike Sievert, is a Canton native . 9 December 2019 . CantonRep . Gannett . 29 November 2019.
  7. News: Lee . Edmund . T-Mobile Closes Merger With Sprint, and a Wireless Giant Is Born . 25 August 2020 . The New York Times . 1 April 2020.
  8. News: Menear . Harry . The top 10 telecom CEOs worldwide - Mike Sievert . 3 March 2021 . Mobile Magazine . 3 March 2021 . en . 5 September 2021 . https://web.archive.org/web/20210905185803/https://mobile-magazine.com/top10/top-10-telecom-ceos-worldwide/mike-sievert-t-mobile . dead .
  9. News: Lee . Allen . 20 Things You Didn't Know About Mike Sievert . Money Inc . 27 November 2019.
  10. News: Pressman . Aaron . T-Mobile's new CEO answers the call . 3 March 2021 . Fortune . 5 February 2021 . en.
  11. News: Frank . Blair Hanley . T-Mobile names Mike Sievert Chief Operating Officer . 26 November 2019 . GeekWire . 18 February 2015.
  12. News: Brooks . Khristopher J. . John Legere, colorful CEO of T-Mobile, to step down next year . 26 November 2019 . CBS News . 18 November 2019.
  13. News: McDermott . John . T-Mobile Names Tech-Marketing Veteran as CMO . 26 November 2019 . AdAge . 20 November 2012 . registration.
  14. News: Orlowski . Andrew . New Microsoft Longhorn chief is indigestion expert . 26 November 2019 . The Register . 18 March 2005.
  15. News: Rohde . Laura . Microsoft hires AT&T executive to manage Windows . 26 November 2019 . Network World . 1 March 2005.
  16. News: DeGrasse . Martha . T-Mobile promotes Mike Sievert to president . 26 November 2019 . FierceWireless . 15 June 2018.
  17. News: Shah . Agam . Lenovo buys mystery start-up company . 26 November 2019 . Computerworld . 28 January 2009.
  18. News: Manskar . Noah . T-Mobile CEO John Legere is stepping down . 26 November 2019 . New York Post . 18 November 2019.
  19. News: Fried . Ina . T-Mobile Promotes Mike Sievert to COO, Andrew Sherrard to Marketing Chief . 26 November 2019 . Vox . 18 February 2015.
  20. News: Levy . Nat . T-Mobile promotes Mike Sievert to president as Sprint acquisition process continues . 26 November 2019 . GeekWire . 14 June 2018.
  21. News: Kastrenakes . Jacob . John Legere will step down as T-Mobile CEO next year . 26 November 2019 . The Verge . 18 November 2019.
  22. News: Bergen . Mark . Pretty in Pink: How the CMO and the Un-CEO Roused T-Mobile . 26 November 2019 . AdAge . 11 August 2014 . subscription.
  23. News: Moritz . Scott . T-Mobile Taps Sievert to Succeed Turnaround CEO John Legere . 26 August 2020 . Bloomberg . 18 November 2019 . In his seven years at T-Mobile, the 49-year-old executive ran the “uncarrier” campaign, which featured no contracts, unlimited data plans and free taco Tuesdays..
  24. News: Bishop . Todd . T-Mobile tops 100M customers, posts $1.3B in quarterly profit six months after Sprint merger . 3 March 2021 . GeekWire . 5 November 2020.
  25. News: Horwitz . Jeremy . T-Mobile launches world's first nationwide standalone 5G network . 3 March 2021 . VentureBeat . 4 August 2020.
  26. News: Jasinski . Nicholas . T-Mobile Is 'Way Out in Front for the 5G Era,' Says Its CEO. Wall Street Agrees. . 3 March 2021 . Barron's . 17 September 2020.
  27. Web site: Clifford. Tyler. 2021-06-07. T-Mobile CEO says company is poised to dominate 5G for the next decade. 2021-06-08. CNBC. en.
  28. News: Aycock . Jason . Shaw adds to wireless focus, adding T-Mobile's Sievert to board . 8 December 2019 . Seeking Alpha . 26 October 2017.
  29. News: Ryan Reynolds explains sale of Mint Mobile to T-Mobile . 26 April 2023 . CNBC . 15 March 2023 . en.
  30. News: Burleigh . Emma . T-Mobile's CEO shares the mindset shift that vaulted his company from a $6B to $195B giant . 25 June 2024 . Fortune . 21 June 2024 . en.
  31. Sievert . Mike . MikeSievert . 1270551871183155200 . 9 June 2020 . Same. We aren’t running ads on that show and we won’t be running ads on that show in the future. Bye-bye, Tucker Carlson! . https://twitter.com/MikeSievert/status/1270551871183155200 . 12 June 2020.
  32. News: Gibson . Kate . "Bye-bye Tucker Carlson!" T-Mobile CEO says as advertisers drop Fox News show . 12 June 2020 . CBS News . 12 June 2020.
  33. News: Wagner . Alex . T-Mobile CEO Mike Sievert commits to 'significant changes' to increase diversity . 25 August 2020 . TmoNews . 10 June 2020.
  34. News: Moritz . Scott . No More 'Dumb and Dumber': T-Mobile Is Done Taunting Its Rivals . 26 April 2023 . Bloomberg . 29 July 2021 . en.

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