Mike's Hard Lemonade Co. Explained

Mike's Hard Lemonade Co. (USA)
Type:	Privately held company
Location City:	Levittown, Pennsylvania
Location Country:	United States
Area Served:	United States
Industry:	Alcoholic beverages

Mike's Hard Lemonade Co. is an alcopop supplier based in Levittown, Pennsylvania. It is part of Badlands Beverage Brands, Inc.^[1] as of 2017. Founded in 1999, Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its new-to-market Mike's Hard Lemonade. Mike's partnered with the United Service Organizations in 2018, donating $250k.^[2]

Notes and References

1. Web site: America's Fastest-Growing Beer Brand, Mike's Hard Lemonade, To Refocus On 25-29 Year Old Males. Ronald. Holden. Forbes. 2018-05-21. 2024-02-01. https://archive.today/20240201212833/https://www.forbes.com/sites/ronaldholden/2017/05/22/americas-fastest-growing-beer-brand-mikes-hard-lemonade-to-refocus-on-25-29-year-old-males/?sh=61311504d7ca. live.
2. Web site: Mike's Hard Lemonade Extends The 'Bright Side'. www.mediapost.com. 2022-01-28. 2022-01-28. https://web.archive.org/web/20220128203015/https://www.mediapost.com/publications/article/318942/mikes-hard-lemonade-extends-the-bright-side.html. live.