Midland Express Explained

Midland Express
Type:Weekly newspaper
Format:Compact
Owners:Elliott Midland Newspapers Pty Ltd
Editor:Angela Crawford
Headquarters:3 Market Street, Kyneton, Victoria, Australia
Circulation:22,000 [1]
Website:www.midlandexpress.com.au

The Midland Express is a free weekly newspaper circulating in the Macedon Ranges and Mount Alexander regions of Victoria, Australia. The paper has a circulation of over 22,000 every week (out of a coverage population of 60,000).[2] The paper's office remains at its original location in the town of Kyneton, it is published weekly on a Tuesday and has been since its inception in 1979.

History

The paper was originally founded as the Guardian Express with the first issue published October 30, 1979.[3] It was later merged with the Castlemaine Mail in order to become the Midland Express on April 3, 1984.[4] Both papers continue to exist concurrently today, the Midland Express is a free paper substituted by advertisements for local businesses as well as local and state government ads which is delivered directly to letterboxes and available for pick-up at locations such as supermarkets, whilst the Castlemaine Mail remains a priced paper ($1.50) only available for purchase within the township and surroundings of Castlemaine.

The paper's roots can be traced back to the Kyneton Guardian, founded in 1856.[5]

Digitisation

Starting March 31, 2020, full issues of the Midland Express are available to read on their website as a response to potential delivery delays caused by the COVID-19 pandemic.[6]

See also

External links

Notes and References

  1. Web site: Delaney . Brigid . Reading the small print: rural papers defy the odds in a sea of job losses . The Guardian Australia . The Guardian Australia . 3 June 2020 . 8 October 2018.
  2. Web site: Midland Express . Macedon Ranges Shire Council . 3 June 2020.
  3. Web site: Midland Express . Trove . National Library of Australia . 3 June 2020.
  4. Web site: Midland Express . Trove . National Library of Australia . 3 June 2020.
  5. Web site: Family tree for the "Kyneton guardian" . State Library of Victoria . 3 June 2020.
  6. News: Midland Express . We're here to help . 31 March 2020 . 1 . From this week we will also be publishing a complete digital version of the Express online..