Middle of a Memory explained

Middle of a Memory
Cover:MiddleofaMemory.jpg
Type:single
Artist:Cole Swindell
Album:You Should Be Here
Recorded:2015–16
Genre:Country
Label:Warner Bros. Nashville
Producer:Michael Carter
Prev Title:You Should Be Here
Prev Year:2015
Next Title:Flatliner
Next Year:2017

"Middle of a Memory" is a song co-written and recorded by American country music artist Cole Swindell. The song was released to radio on May 2, 2016 as the second single to his second studio album You Should Be Here (2016). The song was written by Swindell, Zach Crowell and Ashley Gorley.[1] It received positive reviews from critics praising Swindell's improvements as a storyteller. "Middle of a Memory" peaked at number one on the Billboard Country Airplay chart, giving Swindell his fifth number-one country hit overall. It also reached numbers three and 46 on both the Hot Country Songs and Hot 100 charts respectively. It was certified Platinum by the Recording Industry Association of America (RIAA), and has sold 365,000 copies as of January 2017. The song also charted in Canada, reaching number 33 on the Canada Country chart and number 98 on the Canadian Hot 100 chart. The accompanying music video for the song was directed by Michael Monaco.

Critical reception

Taste of Country thought that the song showed Swindell's improved storytelling, and that he chose songs that represent the album as a whole.[2] Similarly, Annie Reuter of Sounds Like Nashville also found that the song has a "vivid storyline" where the maturity of Swindell's songwriting "shines through."[3] Matt Bjorke of Roughstock thought the song fit Swindell as a vocalist, and that its story of a girl who left before a man could express an interest in her is "a song most people have lived" and therefore would like to keep hearing on the radio.[4] In 2017, Billboard contributor Chuck Dauphin put "Middle of a Memory" at number four on his top 10 list of Swindell's best songs.[5]

Commercial performance

"Middle of a Memory" debuted at number 34 on the Billboard Country Airplay chart dated May 21, 2016,[6] and entered at number 31 on the Hot Country Songs chart a week later on the album's release date,[7] selling 12,000 copies in its first week.[8] It also debuted at number 99 on the Billboard Hot 100 chart for the week of August 13.[9] Twelve weeks later, it peaked at number 46 the week of November 5, and remained on the chart for twenty weeks.[10] [11] As of January 2017, it has sold 365,000 copies in the US.[12] On July 24, 2017, the song was certified platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming data of over a million units in the United States.

In Canada, the track debuted at number 50 on the Canada Country chart dated August 27, 2016 and at number 98 on the Canadian Hot 100 chart for the week of November 12.[13] [14] It peaked at number three on the former chart dated December 2 and stayed there for twenty weeks. On the Canadian Hot 100, it peaked at number 81 for two consecutive weeks and stayed on the chart for six weeks.[11]

Music video

The music video was directed by Michael Monaco and premiered in August 2016.[15] Danielle Maltby, a contestant from season 21 of The Bachelor and season 4 of Bachelor in Paradise appears in the video.[16]

Personnel

Charts

Year end charts

Chart (2016)Position
US Country Airplay (Billboard)[17] 11
US Hot Country Songs (Billboard)[18] 23

See also

Notes and References

  1. Web site: Cole Swindell Selects 'Middle of a Memory' as His Next Single [LISTEN]]. Christina. Vinson. May 6, 2016. June 19, 2016. The Boot. https://web.archive.org/web/20200813024319/https://theboot.com/cole-swindell-middle-of-a-memory-single/. August 13, 2020. live.
  2. Web site: Cole Swindell, 'Middle of a Memory' [Listen]]. May 9, 2016. Taste of Country. May 16, 2016. https://web.archive.org/web/20160711160001/https://tasteofcountry.com/cole-swindell-middle-of-a-memory/. July 11, 2016. live.
  3. Web site: Album Review: Cole Swindell's 'You Should Be Here'. Annie. Reuter. May 2, 2016. December 5, 2016. Sounds Like Nashville. https://web.archive.org/web/20160510173135/https://www.soundslikenashville.com/reviews/album-review-cole-swindells-you-should-be-here/. May 10, 2016. live.
  4. Web site: Album Review: Cole Swindell - "You Should Be Here". Matt. Bjorke. May 8, 2016. December 5, 2016. Roughstock. https://web.archive.org/web/20160618182704/http://roughstock.com/news/2016/05/40239-album-review-cole-swindell-you-should-be-here. June 18, 2016. live.
  5. Cole Swindell's 10 Best Songs: Critic's Picks. Dauphin. Chuck. Chuck Dauphin. Billboard. August 8, 2017. May 18, 2020. https://web.archive.org/web/20200606223944/https://www.billboard.com/articles/columns/country/7889743/cole-swindell-songs-best-hits-list. June 6, 2020. live.
  6. Web site: Country Airplay: May 21, 2016. Billboard. June 19, 2016. subscription. https://web.archive.org/web/20180327103013/https://www.billboard.com/charts/country-airplay/2016-05-21. March 27, 2018. live.
  7. Web site: Hot Country Songs: May 28, 2016. Billboard. June 19, 2016. subscription. https://web.archive.org/web/20170622091945/https://www.billboard.com/charts/country-songs/2016-05-28. June 22, 2017. live.
  8. News: Top 30 Digital Country Singles Chart: May 16, 2016. Matt. Bjorke. May 16, 2016. June 19, 2016. Roughstock.
  9. Web site: The Hot 100: August 13, 2016. Billboard. May 23, 2020. https://web.archive.org/web/20190410051225/https://www.billboard.com/charts/hot-100/2016-08-13. April 10, 2019. live.
  10. Web site: The Hot 100: November 5, 2016. Billboard. May 23, 2020. https://web.archive.org/web/20190323123911/https://www.billboard.com/charts/hot-100/2016-11-05. March 23, 2019. live.
  11. Web site: Middle of a Memory by Cole Swindell. aCharts.co. May 23, 2020.
  12. News: Top 30 Digital Singles Sales Report: January 24, 2017. Matt. Bjorke. January 24, 2017. January 25, 2017. Roughstock. https://web.archive.org/web/20191109045416/http://roughstock.com/news/2017/01/41335-top-30-digital-singles-sales-report-january-24-2017. November 9, 2019. live.
  13. Web site: Canada Country: August 27, 2016. Billboard. May 23, 2020. subscription. https://web.archive.org/web/20190829162346/https://www.billboard.com/charts/canada-country/2016-08-27. August 29, 2019. live.
  14. Web site: Canadian Hot 100: November 12, 2016. Billboard. May 23, 2020. subscription. https://web.archive.org/web/20190428191426/https://www.billboard.com/charts/canadian-hot-100/2016-11-12. April 28, 2019. live.
  15. Web site: CMT: Videos : Cole Swindell : Middle of a Memory. https://web.archive.org/web/20160821214017/http://www.cmt.com/videos/cole-swindell/1524188/middle-of-a-memory.jhtml. dead. August 21, 2016. Country Music Television. August 21, 2016.
  16. News: Bachelor in Paradise Season 4 Casting Guide: Who's Heading to Mexico?. E! News. May 10, 2017.
  17. Web site: Country Airplay Songs – Year-End 2016. Billboard. January 5, 2017. https://web.archive.org/web/20190414004520/https://www.billboard.com/charts/year-end/2016/country-airplay-songs. April 14, 2019. live.
  18. Web site: Hot Country Songs – Year-End 2016. Billboard. January 5, 2017. https://web.archive.org/web/20201009101312/https://www.billboard.com/charts/year-end/2016/hot-country-songs. October 9, 2020. live.
  19. Web site: Hot Country Songs – Year-End 2017. Billboard. April 12, 2020. https://web.archive.org/web/20201001231151/https://www.billboard.com/charts/year-end/2017/hot-country-songs. October 1, 2020. live.

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