Micom was a manufacturer of telecommunications equipment, best known for their line of concentrators. The company was founded by serial entrepreneur[1] Stephen Bernard Dorsey in 1975 and sold to Philips NV in 1984. Micom acquired Spectrum Digital Corporation in 1987.[2]
Micom became known for its ads, often run on the back pages of popular-in-their-day computer industry publications, with the slogan "Concentrate. Because it's cheaper!" The initial ads showed oranges and what resembled a can of frozen orange juice, with a "brand name" of Micom.[3] After adding variations, they began advertising on television.[4] The focus of the ads, within their telecommunications products, was their line of concentrators.
Their print ads included the trademarked phrase "MICOM: MicroComputers for DataCommunications(tm)"[3]