Mi Cocina Explained

Mi Cocina is a Tex-Mex restaurant.

History

Chef Michael "Mico" Rodriguez, with $77,500 in backing from Ray Washburne, Dick Washburne, Bob McNutt, opened the first location of Mi Cocina in the summer of 1991 at Preston Road and Forest Lane in Dallas.[1] It accepted Visa credit cards, uncommon for a restaurant at that time. The original restaurant was still operational as of 2021.[2]

The restaurant expanded to Highland Park Village in 1993. By 1999, the Dallas Morning News called this location "the most popular 'see and be seen' Tex-Mex restaurant" in Texas, popular with celebrities such as Dallas Cowboys players.[2]

Rodriguez left under acrimonious terms in 2009 over accusations he stole from the company.

Mi Cocina opened a new restaurant within Klyde Warren Park in October 2021. In early 2022, its Uptown Dallas location relocated to McKinney Avenue.[2]

Sales of parent company M Crowd Restaurant Group reached $120 million in 2023. The Dallas Morning News credits Mi Cocina with bringing attention to Tex-Mex food.

The restaurant expanded to Houston in November 2023 with a new 10,000-square foot location in River Oaks, the largest of its 24 restaurants.[3]

Cuisine

Mi Cocina serves Tex-Mex cuisine, such as tacos, fajita plates, enchiladas, and margaritas.[2]

Mambo Taxi

The restaurant is known for its signature "Mambo Taxi", a frozen margarita with a sangria swirl.[2] Mi Cocina and its sister restaurant Taco Diner served nearly 1.2 million Mambo Taxis in 2018.[4]

In a 2019 poll, D Magazine readers named the Mambo Taxi as Dallas' favorite margarita.[5] The margarita is associated with a famous saying, "With 1, you’re feeling good, with 2, you’re doing the Mambo and with 3, you need a taxi!" The drink was featured on an episode of Conan in 2014.[6]

Taco Diner

In the late 1990s, Mi Cocina's parent company M Crowd Restaurant Group opened sibling restaurant Taco Diner, which served Mexico City-style tacos and Mambo Taxis in Dallas. It was known as a rare spot to eat sit-down tacos in Dallas. After most of its locations closed between 2019 and 2021, the last location shut its doors on January 13, 2024.[7]

See also

Notes and References

  1. News: Hall . Cheryl . How Edgar Guevara put homegrown Tex-Mex icon Mi Cocina back on course . 9 July 2024 . . 2023-06-16 . https://archive.today/20230616135224/https://www.dallasnews.com/business/local-companies/2023/06/16/how-edgar-guevara-put-homegrown-tex-mex-chain-mi-cocina-back-on-course/ . 2023-06-16.
  2. News: Blaskovich . Sarah . 30 years after Mambo Taxi was invented, Dallas restaurant Mi Cocina makes biggest move yet . 9 July 2024 . . 2021-10-11 . https://archive.today/20240709172346/https://www.dallasnews.com/food/restaurant-news/2021/10/11/30-years-after-mambo-taxi-was-invented-dallas-restaurant-mi-cocina-makes-biggest-move-yet/ . 2024-07-09.
  3. News: Garcia . Sonia . Popular Dallas-based Tex-Mex restaurant Mi Cocina returns to Houston with new River Oaks location . 9 July 2024 . . 2023-11-21 . https://archive.today/20240709172226/https://www.houstonchronicle.com/food-culture/restaurants-bars/article/mi-cocina-houston-river-oaks-opening-november-18503594.php . 2024-07-09.
  4. News: Top 10 Things You Didn’t Know About Dallas’ Favorite Margarita: The Mambo Taxi . 9 July 2024 . . 2019-12-06.
  5. News: Downes . Catherine . The People Have Spoken and Their Favorite Margarita is Mi Cocina’s Mambo Taxi . 9 July 2024 . . 2009-05-22.
  6. News: Heid . Jason . Angie Harmon Introduces Conan O’Brien to Mi Cocina’s Mambo Taxis . 9 July 2024 . . 2014-03-06.
  7. News: Blaskovich . Sarah . Why Texas’ last Taco Diner closed . 9 July 2024 . . 2024-01-23 . https://archive.today/20240123201410/https://www.dallasnews.com/food/restaurant-news/2024/01/23/why-taco-diner-closed-dallas/ . 2024-01-23.