Metro INOX Cinemas explained

Metro INOX Cinemas
Former Names:• Metro Cinema (1938–2006)• Metro Adlabs (2006–2008)• Metro Big Cinemas (2008–2016)
Operator:INOX Leisure Limited
Architect:Thomas W. Lamb
Type:Cinema/Film
Opened:5 June 1938
Renovated:2006
Location:Mahatma Gandhi Rd, Dhobitalao, Marine Lines, Mumbai

Metro INOX Cinemas[1] (formerly Metro Big Cinema (2008–2016), Metro Adlabs (2006–2008) and Metro Cinema (1938–2006)) is an Art Deco Heritage grade IIA multiplex Movie theatre in Mumbai, India built in 1938.[2] It was built and originally run by Metro-Goldwyn-Mayer (MGM). The main architect of the cinema was Thomas W. Lamb of New York City, and D. W. Ditchburn (Senior partner of the architectural firm Ditchburn Mistry and Bhedwar) of Mumbai was the associate architect.[3] It was one of the main sites targeted in the 2008 Mumbai attacks.

History

Metro is located in the Dhobitalao area of Mumbai.[2] The Art Deco cinema opened on 5 June 1938, and initially exhibited movies made by MGM. The interior, floors, walls, ceilings as well as the furniture, was in shades of red and pink. Patrons were serviced by liveried ushers in the marble foyer and staircases, which led up to murals by students of the J. J. School of Art, under Charles Gerard. In 1955 Metro was the venue for the first Filmfare Awards night.[4]

In 1970, the cinema was taken over by the Gupta family and with Indianisation came the era of screening Hindi films.

It soon became Bollywood's most famous red-carpet theatre. The Indian star presence at Metro became so prominent that riot police were often called in at film premieres.

Transformation into multiplex

Despite such achievements, Metro could not stand up to the multiplex invasion, it was becoming difficult to fill up the 1,491 seats. The promoters decided to transform the old cinema into a multiplex, while also restoring its original art-deco interiors. The cinema was acquired by Adlabs Cinemas and in the start of 2005, the cinema closed down.

The cinema re-opened after renovation in August 2006, screening the Karan Johar film “Kabhi Alvida Na Kehna”. The cinema now has six screens, which are among the largest multiplex screens in Mumbai.[5]

References

  1. News: BRIEF-Inox Leisure starts commercial ops at Mumbai's Metro House cinema theatre. Reuters. 8 November 2016.
  2. News: Meenakshi Shedde . Metro cinema prepares to go the multiplex way . https://web.archive.org/web/20110911073603/http://articles.timesofindia.indiatimes.com/2003-07-13/mumbai/28661570_1_art-deco-interiors-multiplex . dead . 2011-09-11 . . 2003-07-13 . 2011-01-28.
  3. Book: Architecture + design, Volume 8. 1991. Media Transasia. 261.
  4. News: 50 years of dreams, disappointments. https://web.archive.org/web/20111219224537/http://articles.timesofindia.indiatimes.com/2005-02-25/india/27859867_1_filmfare-statuette-bimal-roy-awards. dead. 19 December 2011. 12 April 2011. The Times of India. 25 February 2005.
  5. http://www.livemint.com/2009/05/19001349/The-math-doesn8217t-add-up.html The math doesn't add up for Mumbai's Art Deco cinemas

External links

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