Bestseller (company) explained

Bestseller A/S
Type:Private
Foundation:Brande, Denmark,
Founder:Troels Holch Povlsen
Location City:Brande, Jutland
Location Country:Denmark
Locations:2,700 retail stores & 15,000 wholesale customers
Area Served:Europe, Middle East, India, China and Canada
Key People:Anders Holch Povlsen (sole owner)
Industry:Clothing
Num Employees:17,000
Homepage:https://www.bestseller.com/

Bestseller A/S is a privately held family-owned clothing and accessories company founded in Denmark in 1975. The company provides affordable fashion for men, women and children. They market their products in 70 markets across most of Europe, the Middle East, Canada, India and globally via E-commerce. They operate almost 9,000 shops worldwide, 6,000 in China and the rest mainly in Europe.[1]

History

The company was founded in 1975 by Troels Holch Povlsen in Brande, Denmark. Originally its focus was on women's fashion. It introduced children's clothing in 1986 and menswear in 1988. Bestseller is family-owned and the company employs around 17,000 people.

A December 2023 report funded by the Progressive Alliance of Socialists and Democrats found Bestseller's China-based supplier had connections to forced Uyghur labor.[2]

Brands

Bestseller has a number of different brands under which it sells its clothing. The brands are listed below and are sold both in the company's own stores and through independent retailers.

Women's clothing

Menswear

thumb|Jack & Jones store in Leeuwarden

Children's clothing

Other

Retail stores

Bestseller has shops in most European countries, the Middle East, India, China, Uruguay, and Canada (over 45 countries in total).[7] Bestseller is one of the biggest European fashion companies in China with more than 1,200 shops[8] and is said to be "one of the only foreign clothing companies successful at penetrating the middle price range Chinese consumer market".[9] Shops sell either clothing of one single brand or of all brands of the company. There are more than 800 shops selling Vero Moda around the globe.[10] The Jack & Jones brand is sold in approximately 2,000 retail shops, of which 270 are Jack & Jones franchises.

Stakes in other retailers

Bestseller, via its parent holding company Heartland, is the largest shareholder at 29.5% of British e-commerce firm ASOS.com, and owns 10% of German retailer Zalando.[11] In July 2018, Heartland invested $300m in German fashion startup About You.[12]

In November 2012, Bestseller bought 10% of SmartGuy Group, when they became quoted on the Danish stock exchange Nasdaq OMX.[13]

Bestseller Tower

Bestseller Tower was a planned high-rise building in Brande, a rural town in Denmark. The proposed 320-metre (1,050 ft) skyscraper would house the headquarters of fashion company Bestseller and was announced in 2017 with a design by Dorte Mandrup. The tower was scheduled to be completed in 2023 and would have been the tallest building in Western Europe.[14] [15] In 2020 the project was shelved by the company.[16]

External links

Notes and References

  1. Web site: Eva Gracia Morales . Bestseller plans to reach 1,000 shops in Spain within five years, driven by womenswear . 2022-10-21 . Fashion Network . en . 2022-11-04.
  2. Book: Tailoring Responsibility: Tracing Apparel Supply Chains from the Uyghur Region to Europe . December 2023 . Uyghur Rights Monitor, the Helena Kennedy Centre for International Justice at Sheffield Hallam University, and the Uyghur Center for Democracy and Human Rights . 2023 . 20 . En.
  3. Web site: Bestseller hires world's best paid supermodel Gisele Bündchen . 2007-07-23 . Invest in Denmark . 2008-06-12 . https://web.archive.org/web/20171113210907/http://www.investindk.com/News-and-events/News/2007/Bestseller-hires-worlds-best-paid-supermodel-Gisele-Bndchen . 2017-11-13 . dead .
  4. Web site: Astralis enters partnership with major menswear brand Jack & Jones – Astralis.gg. en-US. 2019-04-26. https://web.archive.org/web/20190608004025/http://astralis.gg/astralis-enters-partnership-with-major-menswear-brand-jack-jones/. 2019-06-08. dead.
  5. Web site: JACK & JONES Continues Partnership with Rich Energy Haas F1 Team. 2019-02-07. Rich Energy Haas F1 Team. en. 2019-04-26.
  6. Web site: Investment in Danish grocery retailer ' Normal' . 2016-07-02 . dead . https://web.archive.org/web/20160317074942/http://about.bestseller.com/en/News/2014/10/INVESTMENT-IN-NORMAL.aspx . 2016-03-17 .
  7. http://www.bestseller.com BESTSELLER – NewFrontpage
  8. http://www.fashionunited.co.uk/career/bestseller.htm Fashion, Jobs, UK, Vacancy, England, Fashion, Clothing, job, search
  9. http://www.sinomedia.net/eurobiz/v200606/member0606.html EuroBiz Magazine – June 2006
  10. http://www.veromoda.com Vero Moda
  11. Web site: Danish group Bestseller increases stake in ASOS - the Industry . 2018-08-23 . https://web.archive.org/web/20180823172656/http://www.theindustry.fashion/danish-group-bestseller-increases-stake-asos/ . 2018-08-23 . bot: unknown .
  12. Web site: Bestseller invests in German fashion retailer About You . 19 July 2018 . 2018-08-23 . https://web.archive.org/web/20180823173848/https://fashionunited.com/news/business/bestseller-invests-in-german-fashion-retailer-about-you/2018071922431 . 2018-08-23 . bot: unknown .
  13. Web site: Bestseller køber sig ind i tøj-succes. EPN.dk. 2013-01-26. https://web.archive.org/web/20121223025747/http://epn.dk/brancher/mode/toj/article4892176.ece. 2012-12-23. dead.
  14. Web site: 2019-04-01 . 'Like the Eye of Sauron': western Europe's tallest building planned for tiny Danish town . 2022-12-11 . the Guardian . en.
  15. Web site: 2017-08-09 . Fashion giant wants to build Denmark's tallest tower in provincial town . 2022-12-11 . The Local Denmark . en-US.
  16. Web site: Bang . Bjarne . 2020-10-05 . Bestseller dropper højhus i Brande: "Det ligger i den allernederste skuffe" . 2022-12-11 . borsen.dk . da.

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