Merchlar Explained

Merchlar
Type:Partnership
Industry:Augmented reality, Marketing and Advertising, R&D, IT consulting, Software, Mobile
Key People:Merchlar
Eric St-Pierre, CFO, Merchlar
Bassil Silim Jones, Creative Director, Merchlar
Hazem Rushdi Mohamed, CTO, Merchlar
Foundation:Montreal, Quebec, Canada
Location City:Montreal, Quebec
Location Country:Canada
Area Served:North America
Num Employees:25 (2012)
Divisions:Agency, R&D

Merchlar is an augmented reality (AR) company based in Montreal, NYC, and Paris. It develops mobile applications using AR and VR technology for clients, including Desjardins Group, Ubisoft, and Mohegan Sun.[1] [2] In addition to its agency, Merchlar has a R&D department that creates patented AR technology.

History

Monumental Technologies was founded in December 2009 by Canadian Entrepreneur and AR&VR pioneer Awane Jones, his brother Bassil Silim-Jones and Eric St-Pierre.[3] They decided to create a mobile music community – the world's first augmented reality mobile platform for artists to create their own applications at zero cost.[4]

In 2011, the company evolved into Merchlar (the first augmented reality company in Canada), a digital agency that powers augmented reality & virtual reality and offers interactive marketing solutions to companies such as Universal Pictures, Twitter, Alliance Films,[5] [6] Bell, Desjardins Group, Montreal International Jazz Festival, University of Maryland, and World Conference on Information Technology (WCIT).[7] [8] [9]

One year after the agency was formed, the Contest of Quebec Entrepreneurs named Merchlar Best New Technology Company in April and granted the company Award/Coup de Coeur Contest in the following May. In June, Awane Jones and Bassil Silim Jones were selected by the Canadian Youth Business Foundation (CYBF) to represent the official Canadian delegation at the G20 Young Entrepreneur Summit (G20 YES) in Mexico City.[10]

Since 2010, Merchlar created over 100 AR/VR solutions for its clients globally. Through the front camera lens of a smart device, users are able to use their cell phones or digital device to scan their surroundings and find out live information on the spot.[11]

Some of Merchlar Augmented Reality projects:

Notes and References

  1. Web site: Merchlar – Where Are They Now?. Canadian Youth Business Foundation (CYBF). 24 April 2013. https://archive.today/20130628062546/http://www.cybf.ca/2013/merchlar-where-are-they-now/#. 2013-06-28. dead.
  2. Web site: Merchlar: Adding Another Dimension to Reality. Information Technology Association of Canada. 24 April 2013.
  3. Web site: Experiences from the Spin Master Innovation Fund Program – Awane Moufide Jones. CYBF. Jenny Yee. 24 April 2013. https://archive.today/20130628045813/http://www.cybf.ca/2011/experiences-from-the-spin-master-innovation-fund-program-awane-moufide-jones/#. 2013-06-28. dead.
  4. Web site: Défi Montreal: Merchlar Music Community. Défi Montreal. 24 April 2013.
  5. Web site: Merchlar takes augmented reality to mobile devices. Arabic. humam alhilali. 24 April 2013.
  6. Web site: CTV NEWS SPOT ON MERCHLAR LABS. CTV. 23 April 2013.
  7. Web site: Merchlar signe l'application de " La légende de Sarila ". french. Lien Multimedia. 24 April 2013.
  8. Web site: Cirque du Soleil - Mobile Application. AdWeek. 24 April 2013.
  9. Web site: Desjardins AR. Daily App Update. 24 April 2013. https://web.archive.org/web/20160304040801/http://www.dailyappupdates.com/Details.aspx?id=562069062#. 2016-03-04. dead.
  10. News: Media: Twenty Young Canadian Entrepreneurs Selected to Join Canadian Delegation at the G20 Young Entrepreneur Summit in Mexico. 22 October 2012. CYBF. 3 May 2012. https://archive.today/20130628045950/http://www.cybf.ca/cybf_press_media/twenty-two-young-canadian-entrepreneurs-selected-to-join-canadian-delegation-at-the-g20-young-entrepreneur-summit-in-mexico/#. 2013-06-28. dead.
  11. Web site: Chen. Yi. Augmented Reality: Fad or the Future?. 12 October 2011 . PSFK. 22 October 2012.

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