| Ishq FM | |
| Logo Alt: | ISHQ FM logo |
| City: | Delhi, Kolkata, Mumbai |
| Branding: | Ishq 104.8 FM |
| Airdate: | [1] |
| Format: | Pop/Adult Contemporary |
| Language: | Hindi, Bengali |
| Callsign Meaning: | Hindi word for love |
| Former Callsigns: | MEOW, OYE |
| Operator: | Radio Today Broadcasting Ltd |
| Owner: | India Today Group |
| Webcast: | Listen Live |
Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music[2] FM Radio Channel in India that broadcasts in the major cities: Delhi, Mumbai, & Kolkata.It was initially launched as Meow FM, which was a talk-based channel and served Delhi, Indore, Mumbai and Kolkata.[3] It is an India Today Group venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced "Meri Meow", a social network for its fans.[4] In September 2010 the channel had changed its name to OYE-FM and programming to a Filmi format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.[5]
Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar.
The brand will have a target audience of 25-34-year.