Mention (company) explained

Mention
Type:Private
Location:Paris, France

Mention is a social listening web application owned by NHST Media Group and headquartered in Paris, France. Mention sells an all-in-one platform offering online monitoring, analytics, and social media management.

The tool monitors several online sources, including blogs, forums, news sites, videos, images, and social networks, including Facebook,[1] Twitter,[2] TikTok, Pinterest, YouTube, Instagram,[3] [4] [5] [6] [7] LinkedIn and Review Sites. Users can search the web and social networks[8] by using keywords, URLs, or Boolean logic.

History

In November 2011, inside the eFounders[9] [10] start-up incubator in Paris, France, Arnaud Le Blanc wrote the first line of code for Mention. He worked alongside Edouard de la Joncquière to continue developing the tool until it was fully functioning. In 2012, Mention[11] reached a milestone of collecting 1 billion mentions across the web and social networks. Mention was officially co-founded in 2013, by Arnaud Le Blanc and Edouard de la Joncquière.

Investment

In January 2013, the company was officially established, with 50,000 users, and raised $800,000 in flash seed funding from Alven Capital and Point Nine Capital.[12]

Expansion

In October 2014, Matthieu Vaxelaire[13] became the CEO of Mention[14] and was formerly a partner at eFounders. Under his leadership, Mention was able to expand its services to offer more than a freemium solution. Vaxelaire introduced Mention’s enterprise services with full account management, suitable for Small-Medium Enterprises (SME) teams. Later in 2014, Wired Magazine named Mention as one of the hottest European startups of the year.[15] In 2016, Mention[16] expanded to the US market,[17] and opened an office in New York City, to cater to the growing North American customer base. The Mention product continued to innovate between 2018 and 2019, with the introduction of Publish, offering social media content creation and post scheduling.

Mynewsdesk Acquisition

In August 2018, Mention was acquired by Mynewsdesk,[18] owned by NHST Media Group after reaching $5.4M  Annual Recurring Revenue (ARR).[19]

Features and services

Social listening and instant monitoring

Mention allows users to create alerts compiled of keywords to monitor[20] over 1 billion sources across the web, including press articles, review sites, forums, blogs, social media,[21] [22] and more.

Social media management

Mention offers social media management with Publish[23] [24] and Respond features, allowing users to create,[25] schedule, and post directly to social profiles, or respond to and keep track of direct messages.

Notes and References

  1. Web site: Facebook Tracking by Mention . Mention (company) . en-US . 11 May 2016.
  2. Web site: Twitter Tracking by Mention . Mention (company) . en-US . 11 May 2016.
  3. Web site: Instagram Tracking by Mention . Mention (company) . en-US . 11 May 2016.
  4. Web site: 2020-03-05 . Instagram best practice for 2020: Focus on comments in a post-like landscape - and try 'nano-influencers' . 2022-04-27 . Marketing Tech News . en-GB.
  5. Web site: Alexandra . Patard . 2020-02-27 . Instagram : étude sur les tendances de l’engagement . 2022-04-27 . BDM . fr-FR.
  6. Web site: 2019-02-27 . Instagram Video Posts Receive Twice the Engagement of Other Post Types [Study] ]. 2022-04-28 . Search Engine Journal . en.
  7. Web site: 2019-02-26 . Instagram engagement trends businesses need to know for 2019 - Business Leader News . 2022-04-28 . Business Leader.
  8. Web site: De l'importance des réseaux sociaux pour les marques en ligne . 2022-04-27 . www.journaldunet.com . fr.
  9. Wauters, Robin. "Mention Raises $800,000 To Build A Google Alerts On Steroids." TNW Network All Stories RSS. 14 Mar. 2013. .
  10. Web site: 2018-08-31 . Le suedois MyNewDesk s'offre Mention, nouvelle exit pour eFounders, le startup Studio de Thibaud Elzière . 2020-10-27 . FrenchWeb.fr . fr-FR.
  11. Web site: Talking Inbound Marketing With Startup Mention – The Startup Spotlight . 2022-04-28 . www.getspokal.com.
  12. Web site: With 50,000 Users & Double-Digit Monthly Revenue Growth, French Real-Time Alerts Startup Mention Raises $800K Flash Seed . 2020-10-27 . TechCrunch . en-US.
  13. Web site: Bridges . Trista . 2015-01-19 . [Interview] Mention CEO Matthieu Vaxelaire discusses their big 2015 plans ]. 2022-04-28 . Rude Baguette . en-US.
  14. Web site: 2015-10-01 . How Mention Went From Zero to 350K Users In 3 Years . 2022-04-28 . Groove Blog . en-US.
  15. News: Europe's 100 hottest startups 2012: Paris . en-GB . Wired UK . 2022-04-28 . 1357-0978.
  16. Web site: 2016-05-12 . Paris-based Mention launches new enterprise services, reaches 500,000 users . 2022-04-28 . Tech.eu . en-GB.
  17. Web site: Sawers . Paul . 2014-09-29 . Mention: The 'Google Alerts' for Social Web Gets Refresh . 2022-04-28 . TNW Apps . en.
  18. Web site: Mynewsdesk acquires web monitoring service Mention . 2020-10-27 . TechCrunch . en-US.
  19. Web site: Mynewsdesk acquires web monitoring service Mention . 2022-04-28 . TechCrunch . en-US.
  20. Web site: 2020-01-21 . The three key ways social listening can improve your customer marketing . 2022-04-27 . Marketing Tech News . en-GB.
  21. Web site: Kanchwala . Mohammad . 2018-04-02 . New Instagram Report indicates hashtags have no effect on engagement rate . 2022-04-28 . Social Samosa . en-US.
  22. Web site: New Report Looks at Instagram Usage Trends, and How Brands Can Tap Into Shifts . 2022-04-28 . Social Media Today . en-US.
  23. Web site: Mention Launches Publish for Social Media Management . 2022-04-28 . www.destinationcrm.com.
  24. Web site: Mention lance Publish, son nouvel outil de publication sur les réseaux sociaux . 2022-04-27 . Stratégies . fr.
  25. Web site: Winchel . Beki . 2019-02-28 . 4 ways to make a splash on Instagram . 2022-04-28 . PR Daily.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Mention (company)".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.