Mental Floss Explained

Mental Floss
Editor5:	-->
Editor Title5:	-->
Finaldate:	(print)
Finalnumber:	v. 15, no. 6
Company:	Minute Media
Country:	United States
Based:	New York City, New York, United States
Language:	English
Issn:	1543-4702

Mental Floss (stylized as mental_floss) is an American online magazine and digital, print, and e-commerce media company focused on millennials. It is owned by Minute Media and based in New York City, United States. mentalfloss.com, which presents facts, puzzles, and trivia with a humorous tone, draws 20.5 million unique users a month. Its YouTube channel produces three weekly series and has 1.3 million subscribers. In October 2015, Mental Floss teamed with the National Geographic Channel for its first televised special, Brain Surgery Live with mental_floss, the first brain surgery ever broadcast live.^{[1] [2] [3] [4] [5] [6]}

Launched in Birmingham, Alabama in 2001,^{[7] [8]} the company has additional offices in Midtown Manhattan. The publication was included in Inc. magazine's list of the 5,000 fastest growing private companies.^[9] Before it became a web-only publication in 2017, the magazine mental_floss had a circulation of 160,000 and published six issues a year. The magazine had more than 100,000 subscribers in over 17 countries.^[10] The November/December 2016 issue was the last issue of the print edition of the magazine.^[11] Instead of getting a refund, subscribers were sent copies of The Week.^[12]

The company frequently publishes books and sells humorous T-shirts. It also developed a licensed trivia board game called Split Decision, similar to Trivial Pursuit. Its online store sells quirky home and office supplies, games and toys.

Dennis Publishing bought Mental Floss in 2011.

Mental Floss was acquired by Minute Media from the Felix Dennis estate in September 2018.^[13]

Origin

The magazine was co-founded by William E. Pearson and Mangesh Hattikudur while they were students at Duke University. According to the Mental Floss website, the idea came from conversations in the Duke cafeteria about the need for an entertaining educational magazine.^[14] According to Hattikudur, they wanted to "distill some of the best lectures from our favorite college professors. We thought if we could bottle their enthusiasm and deliver it in monthly installments, it'd be great."^[10]

Later, Pearson met with president of Duke University, who loved the idea, but disliked the name. The first published issue, known as the "Campus Edition", was published in spring 2000, distributing 3,000 issues.

The founders spent much of their first year looking for investors and staff members while raising funds to publish the first issue, which was released in May 2001. Over the following summer, 8,000 copies were distributed, and 60% sold out on newsstands.^[15] Pearson and Hattikidur were named two of thirty promising 2007 entrepreneurs in business magazine Inc.^[16]

Mental Floss was sold to magazine mogul Felix Dennis in 2011^[17] and again to Minute Media in late 2018.^[18]

Beginning in June 2017, Will and Mangesh have been producing the podcast Part Time Genius,^[19] a variety style knowledge show, created in partner with HowStuffWorks. In addition to the magazine, a board game, a weekly CNN Headline News segment and a daily updated website, the two have collaborated on seven mental_floss books.

Mangesh Hattikudur

Mangesh Hattikudur is an American businessman who is the co-founder of Mental Floss, which he started with Pearson when both were students at Duke University.^[20] Hattikudur graduated from Duke in 2001, with a Bachelor of Arts degree. The Huffington Post in 2010 wrote that Hattikudur and Pearson have created a knowledge empire complete with board games, T-shirts, and a website called mentalfloss.com which has monthly visitors tallying into the millions.^[21] They have collaborated on books such as The Mental Floss History of the United States along with writer Erik Sass.^[20]

Will Pearson

William E. Pearson (born 1979) co-founder of mental_floss, with Hattikudur. Pearson graduated from Duke in 2001, with a Bachelor of Arts degree in history.^[22] Will Pearson and Mangesh Hattikudur met as freshmen at Duke University and in their senior year parlayed their cafeteria conversations into the first issue of mental_floss magazine.^[23]

Notable contributors

• Novelist John Green worked for the magazine early in his career. Having later become an established YouTube personality, he began hosting its YouTube channel in March 2013. In 2014, the Mental Floss channel was listed on New Media Rockstars Top 100 Channels, ranked at #71. In 2015, Green won the Webby Award for mental_floss on YouTube.^{[24] [25]}
• Author A. J. Jacobs contributed articles based on what he learned reading the Encyclopædia Britannica, as described in his book The Know-It-All. He currently writes a history column answering reader mail.
• Ken Jennings, of Jeopardy! fame, wrote a feature called Six Degrees of Ken Jennings, in which he played the game six degrees of separation with two unrelated people or things, like Benedict XVI and Benedict Arnold or Isaac Newton and Apple Computer. He now contributes a quiz called "Kennections" on mentalfloss.com.^[26]
• Kara Kovalchik and Sandy Wood served as research editors for the magazine from 2002 to 2015.
• Celebrity chef Alton Brown wrote a food column and appeared on the cover of the September 2012 issue.
• Saturday Night Live writer Streeter Seidell has written for both mental_floss magazine and the website.
• Comedian Amir Blumenfeld writes a column called The Curious Comedian.
• Author Ransom Riggs was a longtime contributor to both the magazine and website.
• Linguist Arika Okrent is the language editor for mental_floss. In 2015 she received the Linguistic Society of America's Linguistics Journalism Award.^[27]
• Science journalist Maggie Koerth-Baker was an assistant editor and co-authored the 2009 mental_floss book Be Amazing.
• Hank Green has written for the magazine and is executive producer of the YouTube Channel. He also authored the mental_floss book Scatterbrained.
• Comedian Elliott Morgan hosts the weekly series "Misconceptions" on mental_floss on YouTube.
• Comedian Max Silvestri has hosted two series on the mental_floss YouTube Channel.^[28]
• Craig Benzine hosts the weekly series "The Big Question" on mental_floss on YouTube.^[29]

Magazine sections

Each issue of Mental Floss magazine was divided into the following sections:

• Scatterbrained: 10 pages of trivia, facts and anecdotes about an everyday topic or item.
• Be Amazing!: 10 pages of short articles and interviews, often by guest contributors.
• Left_Brain/Right_Brain: articles about "left brain" topics, like science and logic, and "right brain" topics, like art and literature.
• Features: Some examples were an exposé of Shel Silverstein's darker side and a collection of the 25 Most Important Questions in the Universe.
• Go Mental: articles about religion, art, history and world culture.
• The Quiz: a brief quiz at the back of the magazine.^[30]

Recurring themes

Every year, Mental Floss published a "Ten Issue". It usually featured lists of ten things focusing on subjects like: "Ten Most Forgettable Presidents" or "Ten Famous Monkeys in Science".^[31]

Initially, "Mental Floss" tried to feature self-proclaimed mascot Albert Einstein on the cover of each issue. The magazine even did a 'swimsuit issue', which featured a topless Einstein.^[32]

Recurring blog categories

• Morning Cup of Links: Interesting links to news stories, videos and memes from across the Internet
• 5 Questions Quiz: Daily quizzes with subject clues hidden inside trivia questions
• The Amazing Fact Generator: A page that generates random facts and trivia
• Big Questions: Articles that answer questions about history, origins, or science

Books

• Mental Floss History of the World: An Irreverent Romp Through Civilization's Best Bits
• Genius Instruction Manual
• Scatterbrained
• What's the Difference?
• Cocktail Party Cheat Sheets
• Condensed Knowledge
• Forbidden Knowledge
• Instant Knowledge
• In the Beginning
• Be Amazing
• mental_floss Trivia
• mental_floss: The Book: Only The Greatest Lists in the History of Listory
• The Mental Floss History of the United States: The (Almost) Complete and (Entirely) Entertaining Story of America

Media coverage and awards

Mental Floss has been covered by magazines and newspapers such as Reader's Digest, Los Angeles Times, CNN.com, Atlanta Journal-Constitution, Entertainment Weekly, Newsweek, Dallas Morning News, The Wall Street Journal, The New York Times and the Washington Post.^[33] Other media coverage includes:

• Listed as one of the Chicago Tribune's 50 favorite magazines in June 2007^[34]
• Listed as one of PC World 's 100 favorite blogs in June 2007^[35]
• Will Pearson and Mangesh Hattikudur among Inc. magazine's 30 "coolest young entrepreneurs^[36]
• Listed as the seventh most engaged company on Twitter by Digiday^[37]
• Recognized by Time for having one of the top 140 Twitter feeds in 2013.^[38]
• Won a Webby Award for "Best Cultural Blog" in May 2013.^[39]
• Finalist for "General Excellence" at the National Magazine Awards in 2013.^[40]
• Voted one of the "100 Best Websites for Women" by Forbes in 2013.^[41]
• Mental Floss won the 2020 Webby People's Voice Award for Weird in the category Web.^[42]

Notes and References

1. Web site: Gone Native: The Magazine Whose Editors Write Ad Content – Digiday. Digiday. 19 September 2013 . 24 September 2015.
2. Web site: We're Hiring Writers, Editors, and a Producer. Mental Floss. 24 September 2015.
3. Web site: Brain Surgery Live with Mental Floss. https://web.archive.org/web/20151018074116/http://channel.nationalgeographic.com/brain-surgery-live-with-mental-floss/. dead. October 18, 2015. National Geographic. 24 January 2016.
4. Web site: Gone Native: The Magazine Whose Editors Write Ad Content. Digiday. 19 September 2013 . 24 January 2016.
5. Web site: Quantcast - Mental Floss. Quantcast. 24 January 2016.
6. Web site: 4 Ways Mental Floss Won Millennials. Digiday. 26 March 2013 . 24 January 2016.
7. http://www.mentalfloss.com/press_birminghamnews.htm Press Release
8. Web site: The 20 Best Magazines of the Decade (2000–2009). Paste Magazine. August 10, 2015. November 26, 2009. April 8, 2019. https://web.archive.org/web/20190408181256/https://www.pastemagazine.com/blogs/lists/2009/11/the-20-best-magazines-of-the-decade.html. dead.
9. http://www.news-herald.com/articles/2009/12/06/news/nh1787062.txt "Folks behind mental_floss open retail store in Chester Township"
10. http://www.cleveland.com/business/index.ssf/2009/04/mental_floss.html "Ohio couple share in the fun as Mental Floss magazine executives"
11. News: Mental Floss latest to go digital-only, Dennis Publishing announces. D. B. Hebbard. 30 September 2016. Talking New Media. 12 December 2016.
12. http://www.politico.com/media/story/2016/09/mental-floss-ends-print-edition-004786 "Mental Floss to end print edition"
13. Web site: Jerde . Sarah . Minute Media Acquires Mental Floss . AdWeek . 20 September 2018 . 23 September 2018.
14. Web site: mental_floss About page . 2006-06-13 . https://web.archive.org/web/20060611233307/http://www.mentalfloss.com/about.htm . 2006-06-11 . dead .
15. Details. Mental Floss. 5. 6. 8.
16. Web site: Fenn . Donna . 30 under 30: America's Coolest Young Entrepreneurs. Inc. Magazine . Mansueto Ventures. 2007 . 30 March 2011.
17. Web site: Mental Floss sold to magazine mogul Felix Dennis . Diel . Stan . AL.com . 15 March 2011 . en-US. 2019-01-23.
18. Web site: Minute Media Acquires Mental Floss. Jerde. Sara. September 20, 2018 . adweek.com. en-US. 2019-01-23.
19. News: About Part-Time Genius. 2017-06-07. Part-Time Genius. 2017-06-30. en.
20. News: Mangesh Hattikudur. Huffington Post. Will Pearson and Mangesh Hattikudur met as freshmen at Duke University... collaborated on over 10 books together, .... January 7, 2011. 2010-01-06.
21. News: ANNE MANCUSO. Spare Times. The New York Times. Mental Floss Magazine's Holiday Trivia Contest ... "The Mental Floss History of the United States: The (Almost) Complete and (Entirely) Entertaining Story of America," by Erik Sass, Will Pearson and Mangesh Hattikudur.... 2010-01-06.
22. Web site: About mental_floss: Staff Biographies. mental_floss Magazine . Glam Publisher Network. 2010 . 30 March 2011.
23. Web site: Making knowledge fun: a look inside the pages of Mental Flossmagazine . Trivia Hall of Fame . Cornerstone Word Company. 2004 . 30 March 2011.
24. Web site: The NMR Top 100 YouTube Channels: 75-51!. New Media Rockstars. 6 January 2015.
25. Web site: Mental Floss' John Green. Webby Awards. 24 January 2016.
26. Web site: Ken Jennings - Dabbling. Ken Jennings. 25 January 2016. https://web.archive.org/web/20160115213622/http://www.ken-jennings.com/dabbling. 15 January 2016. dead.
27. Web site: Arika Okrent announced as winner of LSA Linguistics Journalism Award. Linguistic Society. 25 January 2016.
28. Web site: Watch Max Silvestri Learn to Open Champagne with a Sword. Splitsider. 25 January 2016. 20 February 2016. https://web.archive.org/web/20160220000100/http://splitsider.com/2013/08/watch-max-silvestri-learn-to-open-champagne-with-a-sword/. dead.
29. Web site: Wheezy Waiter Answers Questions In New Series On Mental Floss Channel. IMDb. 25 January 2016.
30. Web site: What is mental_floss? . 2010-03-18 . https://web.archive.org/web/20100305151154/http://www.mentalfloss.com/magazine/whatismentalfloss.php . 2010-03-05 . dead .
31. See Mental Floss volume 4, issue 3.
32. Web site: Making knowledge fun: a look inside the pages of Mental Floss magazine. Trivia Hall of Fame. 22 February 2015.
33. Web site: Press Room . MentalFloss.com. 2010-03-18 . https://web.archive.org/web/20100305160537/http://www.mentalfloss.com/magazine/press/ . 2010-03-05 . dead .
34. News: Our 50 Favorite Magazines. Chicago Tribune. June 26, 2007 . May 25, 2021.
35. Web site: June 2007 . 100 Blogs We Love . https://web.archive.org/web/20080920091743/http://www.pcworld.com/article/133119-9/100_blogs_we_love.html . September 20, 2008 . PC World.
36. Web site: 30 Under 30: America's Coolest Young Entrepreneurs. unfit. https://web.archive.org/web/20090227070712/http://www.inc.com/30under30/2007/22-pearson.html. 2009-02-27 . Inc. . May 25, 2021.
37. Web site: Our 50 Favorite Magazines . Digiday. 14 September 2012.
38. The 140 Best Twitter Feeds Of 2013 . Time . 25 March 2013 . 20 July 2013 . https://web.archive.org/web/20130718195851/http://techland.time.com/2013/03/25/140-best-twitter-feeds-of-2013/slide/mental-floss/ . 18 July 2013 . dead .
39. Web site: Blog – Cultural . webbyawards.com. 2013. 24 September 2015. https://web.archive.org/web/20140226164122/http://winners.webbyawards.com/2013/web/general-website/blog-cultural. 26 February 2014. dead.
40. National Magazine Awards 2013 Finalists Announced. magazine.org . 24 September 2015. https://web.archive.org/web/20150925104724/http://www.magazine.org/about-asme/pressroom/asme-press-releases/asme/national-magazine-awards-2013-finalists-announced. 25 September 2015. dead.
41. News: Mental Floss – In Photos: The 100 Best Websites For Women 2013. https://web.archive.org/web/20130823003007/http://www.forbes.com/pictures/lml45egfid/mental-floss/ . dead . August 23, 2013 . Forbes . Meghan . Casserly .
42. Web site: Kastrenakes . Jacob . Here are all the winners of the 2020 Webby Awards . The Verge . 22 May 2020 . en . 20 May 2020.