Mendocino Farms Explained

Mendocino Farms
Former Name:	Mendocino Farms Sandwich Market
Type:	Privately held company
Industry:	Food and Beverage
Founded:	in Los Angeles, California
Hq Location City:	Los Angeles
Hq Location Country:	United States^[1]
Num Locations:	54 (11 upcoming)
Num Locations Year:	2023
Brands:	Blue Cow Kitchen^[2]
Owner:	TPG Inc.
Revenue:	$1.6 million
Revenue Year:	2006

Mendocino Farms, colloquially shortened to Mendo, and formerly Mendocino Farms Sandwich Market,^[3] is a fast casual restaurant chain based in the Western United States mainly selling sandwiches and salads. The company uses earth-grown and nonmodified ingredients, sourcing them locally.^[4] Private equity firm TPG Inc. holds a majority stake in the company.

The restaurants themselves are mainly designed by John Kim, who uses eco-friendly materials to create a country aesthetic.^[5]

History

The first restaurant was opened in 2005, by the couple Mario Del Pero and Ellen Chen-Del Pero.^[6] Del Pero grew up in Mendocino County, where his father owned a century-old meat company. After graduating from USC, he decided to start his own food concept. After interviewing people in the industry, Del Pero started working at Sharkeez in Newport Beach, California, which was founded by his best friend's father. In 1998, he then opened Skew's, a teriyaki restaurant. After growing it to three locations, Del Pero and his wife sold it in 2001 and used the assets to create Mendocino Farms. The first location was in an unpopular 900square feet^[1] area below the Museum of Contemporary Art, Los Angeles. Starbucks, the previous owner of the property, had bailed the location.^[7]

In 2010, the company made a deal with the firm L Catterton to help with expansion. It then became an important investor.^{[8] [7]} Whole Foods Market made a minor investment in the restaurant as well, and the first Mendocino Farms inside a Whole Foods opened in 2016, although Chen-Del Pero stated that they were strategically choosing locations.^{[9] [1] [10]} TPG Inc. bought a majority stake in the chain from Catterton in 2017. The former CEO of Yard House, Harald Herrmann, was appointed as CEO after the exchange.^[11]

Menu

Mendocino Farms constantly changes its menu every six to eight weeks,^[3] but popular items include:^[4]

• "Not So Fried" Chicken – "Shaved, roasted chicken breast topped with Mendo's krispies, herb aioli, mustard pickle slaw, tomatoes, pickled red onions on toasted ciabatta with a side of tangy mustard barbeque sauce or mustard pickle remoulade"
• Chimichurri Steak & Bacon – "Roasted, carved steak and applewood smoked bacon topped with marinated red peppers, caramelized onion jam, chimichurri, shredded romaine, herb aioli on a toasted sesame roll"
• Vegan Banh Mi – "Organic marinated, baked tofu with vegan aioli, sweet chili sauce, pickled daikon & carrots, cucumbers, jalapeños, Thai basil, cilantro on panini-pressed ciabatta"
• Pink Lady Beets & Goat Cheese Salad – "Shaved, roasted chicken breast, honey and herb marinated goat cheese, pink lady beets, green apples, dried cranberries, crushed honey roasted almonds, red onions, mixed greens, chopped romaine with citrus vinaigrette"
• Peruvian Steak – "Spicy aji amarillo marinated steak with Oaxacan cheese, herb aioli, red onions, tomatoes, shredded romaine on a toasted potato roll"
• Chicken Parm Dip – "Shaved, roasted chicken breast, Mendo’s krispies, melted mozzarella and Grana Padano cheeses, pomodoro sauce, Italian basil, Calabrian chili aioli on a toasted sesame roll served with an extra side of pomodoro sauce for dipping"

A kid's menu is also offered.

Locations

In California, the chain mainly centers around the population centers of Los Angeles, Orange County, San Diego, Sacramento, and San Francisco.

As of 2024, its locations in Texas are found in Houston and the Dallas-Fort Worth metroplex, and Washington eateries are only in Seattle.^[4]

Reception

The company was included in Nation's Restaurant News' 2013 50 Hottest Emerging Concepts.^[12] The founders, Mario Del Pero and Ellen Chen-Del Pero were also featured in the website's Power List 2016.^[13]

External links

• Official website

Notes and References

1. Web site: Why Mendocino Farms is One to Watch. Kneiszel. Judy. QSR Magazine. August 16, 2016 . May 15, 2023. May 16, 2023. https://web.archive.org/web/20230516035005/https://www.qsrmagazine.com/emerging-concepts/why-mendocino-farms-one-watch. live.
2. Web site: Mario Del Pero of Mendocino Farms To Open Blue Cow Feb 1 With Stellar BOH Lineup. November 15, 2011. May 15, 2023. Eater. Odell. Kat.
3. Web site: Mendocino Farms reveals new look, branding. Karen. Billing. January 25, 2022. May 15, 2023. Del Mar Times. May 16, 2023. https://web.archive.org/web/20230516035005/https://www.delmartimes.net/lifestyle/story/2022-01-26/mendocino-farms-reveals-new-look-branding. live.
4. Web site: Official website. May 15, 2023. May 16, 2023. https://web.archive.org/web/20230516035005/https://www.mendocinofarms.com/. live.
5. Web site: Mendocino Farms in West Hollywood is Now Open. November 3, 2011. May 15, 2023. Eater. Odell. Kat. May 16, 2023. https://web.archive.org/web/20230516035005/https://la.eater.com/2011/11/3/6639443/mendocino-farms-in-west-hollywood-is-now-open. live.
6. Web site: Mendocino Farms to Bring Signature Bold, Fresh Flavors to Seattle. PR Newswire. September 20, 2022. May 15, 2023. May 16, 2023. https://web.archive.org/web/20230516035009/https://www.prnewswire.com/news-releases/mendocino-farms-to-bring-signature-bold-fresh-flavors-to-seattle-301628460.html. live.
7. Web site: Entree classics as sandwiches? Mendocino Farms bringing hipster L.A. food, vibe to O.C.. April 3, 2014. May 15, 2023. Luna. Nancy. The Orange County Register. May 16, 2023. https://web.archive.org/web/20230516035004/https://www.ocregister.com/2014/04/03/entree-classics-as-sandwiches-mendocino-farms-bringing-hipster-la-food-vibe-to-oc/. live.
8. Web site: Bringing Home the Bacon. June 6, 2012. May 15, 2023. Eater. Odell. Kat. May 16, 2023. https://web.archive.org/web/20230516035004/https://la.eater.com/2012/6/6/6579987/bringing-home-the-bacon. live.
9. Web site: Mendocino Farms receives investment from Whole Foods Market. Jennings. Lisa. October 12, 2015. May 1, 2023. Nation's Restaurant News. May 16, 2023. https://web.archive.org/web/20230516035004/https://www.nrn.com/emerging-chains/mendocino-farms-receives-investment-whole-foods-market. live.
10. Web site: There's an obvious gap in the sandwich market — and this Whole Foods-backed restaurant wants to close it. Business Insider. August 24, 2016. Peterson. Hayley. May 15, 2023. May 16, 2023. https://web.archive.org/web/20230516035005/https://www.businessinsider.com/whole-foods-backed-mendocino-farms-is-expanding-2016-8. live.
11. Web site: TPG Capital Acquires Fast Casual Chain Mendocino Farms. Los Angeles Business Journal. November 13, 2017. May 15, 2023. Caroline. Anderson. May 16, 2023. https://web.archive.org/web/20230516035004/https://labusinessjournal.com/retail/dining-restaurants/tpg-capital-acquires-fast-casual-chain-mendocino-f/. live.
12. Web site: Breakout Brands: Mendocino Farms. Nation's Restaurant News. January 28, 2013. May 15, 2023. Jennings. Lisa. May 16, 2023. https://web.archive.org/web/20230516035004/https://www.nrn.com/nrn-50/breakout-brands-mendocino-farms. live.
13. Web site: The Power List 2016: Mario Del Pero and Ellen Chen. May 15, 2023. Berta. Dina. January 19, 2016. Nation's Restaurant News. May 16, 2023. https://web.archive.org/web/20230516035015/https://www.nrn.com/power-list-2016-Ellen-Chen-Mario-Del-Pero. live.