MEL Magazine explained

MEL Magazine
Editor:Josh Schollmeyer
Editor Title:Editor in Chief
Image Alt:border
Category:Lifestyle and culture
Publisher:Michael Dubin
Founder:Josh Schollmeyer, Michael Dubin
Company:Recurrent Ventures
Founded:2015
Country:United States
Based:Marina del Rey, California
Language:English
Finaldate:2022

MEL Magazine was a men's magazine headquartered in Marina del Rey, California. Originally funded by Dollar Shave Club, Mel has been described by New York Times journalist Amanda Hess as "the rare men's magazine that has taken upon itself to investigate masculinity, not enforce it".[1] The magazine has no advertisements.[2]

MEL Magazine was started in 2015 as a newsletter with five to seven employees.[3] [4] It was originally published on the third-party site Medium. In 2018, MEL reworked the site and transitioned from Medium to a stand-alone website. In 2017, MEL had approximately 1.4 million monthly unique visitors, which grew to 2.8 million by July 2018. In 2020, traffic grew 30 percent, in part due to the COVID-19 pandemic, reaching 4 million unique monthly visitors.[5] [6] On March 24, 2021, MEL ceased publishing,[7] and all staff were laid off.[8]

On July 7, 2021, it was announced that MEL had been acquired by Recurrent Ventures,[9] and would be relaunching under longtime editor in chief Josh Schollmeyer.[10] On July 22, 2022, MEL staff were laid off again.[11] [12] As of, past articles are still live on the website. In December 2023, digital media group Literally Media, who also owns other brands such as Cracked.com, ICanHazCheezburger, KnowYourMeme, and eBaum's World, purchased MEL for an undisclosed amount.[13]

Notes and References

  1. Web site: Amanda . Hess . What We're Reading . The New York Times . May 2, 2017 . December 7, 2020 . March 24, 2021 . https://web.archive.org/web/20210324214255/https://www.nytimes.com/2017/05/02/insider/what-were-reading.html . live .
  2. Web site: Weissman . Cale Guthrie . Dollar Shave Club's men's magazine "Mel" grows up . Fast Company . August 15, 2018 . November 27, 2020 . April 9, 2021 . https://web.archive.org/web/20210409151052/https://www.fastcompany.com/90217210/dollar-shave-clubs-mens-magazine-mel-grows-up . live .
  3. Web site: Mel Magazine co-founder Josh Schollmeyer on how the site's 'never been there to push razors' . Digiday . April 7, 2020 . Pierre . Bienaime . November 27, 2020 . May 5, 2022 . https://web.archive.org/web/20220505010236/https://digiday.com/media/mel-magazine-co-founder-josh-schollmeyer-on-how-the-sites-never-been-there-to-push-razors/ . live .
  4. Web site: Perlberg . Steven . Dollar Shave Club Launches Men's Interest Editorial Destination Called 'MEL' . WSJ . November 11, 2015 . December 7, 2020 . March 6, 2017 . https://web.archive.org/web/20170306204415/https://www.wsj.com/articles/dollar-shave-club-launches-mens-interest-editorial-destination-called-mel-1447270170 . live .
  5. Web site: Miller . Harry . MEL Magazine's Cofounder On How The Brand-Supported Media Model Weathers A Pandemic – Forbes . Canada News Media . May 15, 2020 . November 27, 2020 . March 24, 2021 . https://web.archive.org/web/20210324214144/https://canadanewsmedia.ca/mel-magazines-cofounder-on-how-the-brand-supported-media-model-weathers-a-pandemic-forbes/ . live .
  6. Web site: The 2020 Publishing Hot List: Rising To Covid's Challenges . Adweek . October 26, 2020 . December 7, 2020 . May 5, 2022 . https://web.archive.org/web/20220505010237/https://www.adweek.com/convergent-tv/the-2020-publishing-hot-list-the-print-and-media-brands-rising-to-covid-19s-challenges/ . live .
  7. Web site: Chan. J. Clara. 2021-03-24. MEL Magazine to Stop Publishing After Mass Layoffs From Owner Dollar Shave Club. live. 2021-09-16. TheWrap. 2021-09-16. https://web.archive.org/web/20210916225832/https://www.thewrap.com/mel-magazine-stop-publishing-mass-layoffs-dollar-shave-club/.
  8. Web site: Dollar Shave Club Cuts Entire Staff of Men's Lifestyle Website MEL. www.msn.com. 2021-03-25. 2022-05-05. https://web.archive.org/web/20220505010234/https://www.msn.com/en-us/tv/news/dollar-shave-club-cuts-entire-staff-of-men-s-lifestyle-website-mel/ar-BB1eVL5Y. live.
  9. Web site: Stenberg. Mark. 2021-07-09. Get to Know Mel Magazine's New Owners, Recurrent Ventures – Adweek. live. 2021-09-16. Adweek. en-US. 2022-05-05. https://web.archive.org/web/20220505010237/https://www.adweek.com/media/mel-magazine-new-owners-recurrent-ventures/.
  10. Web site: Fischer. Sara. 2021-07-07. Exclusive: MEL Magazine acquired from Dollar Shave Club by Recurrent Ventures. live. Axios. 2021-08-04. 2021-08-04. https://web.archive.org/web/20210804215828/https://www.axios.com/mel-magazine-dollar-shave-club-recurrent-dc6d1893-3717-419f-a2f6-950458514446.html.
  11. Web site: Stenberg . Mark . 2022-07-22 . Recurrent Ventures Lays Off Entire Mel Magazine Staff . 2022-08-31 . . en-US.
  12. Web site: 2022-07-22 . Mel Magazine Lays off Its Staff, Again . 2022-08-31 . . en-US.
  13. Web site: 2023-12-22 . Literally Media Acquires MEL Magazine to Restore the Once Beloved Men’s Lifestyle and Culture Brand . 2023-12-29 . www.businesswire.com . en.

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