| Mega MGC Coffee | |
| Hq Location Country: | South Korea |
| Num Locations: | 3,000+ |
| Num Locations Year: | 2024 |
| Products: | Coffee |
Mega MGC Coffee is a coffee shop chain in South Korea.
Founded in 2015 and operated as a franchise, it has gained popularity, especially among students and young people, due to its affordable prices.[1] [2] The brand uses soccer player Son Heung-min and idol group ITZY as its promotional models.[3]
In May 2024, it became the first low-cost coffee chain in Korea to surpass 3,000 stores, making it the second-largest coffee shop chain in Korea by number of stores.[4] That same month, Mega Coffee opened its first overseas store in Mongolia and is considering expansion into Asia and the United States.[5] [6]
In July 2024, it collaborated with the Chinese company miHoYo and their game, Genshin Impact, releasing a menu and merchandise inspired by the character The Wanderer. Within 15 days of launching the collaboration, approximately 600,000 items were sold, and membership registration in the ordering app increased fivefold compared to the previous month.[7] [8] [9]
In addition to selling beverages, Mega MGC Coffee also engages in entertainment ventures, such as hosting concerts in collaboration with external companies[10] and supporting drama productions.[11]
In addition to coffee like Americano, the shop sells several dozen varieties of iced and hot drinks, including latte, Ade, and decaf coffee.[12] [13] Seasonal and collaboration-limited menus are also available. Besides beverages, the shop sells desserts such as shaved ice, bread, and cakes, as well as related products like instant coffee and water bottles.