Mediasurface Explained

Mediasurface Limited (previously known as Webdevelopment Ltd) was a UK-based supplier of content management systems and associated services, founded in February 1996[1] by Ben Hayman and Steve Hebditch.

Their product, (renamed Morello in 2004) was used for websites and intranets at organisations including Aegon, Borealis, T-Mobile, UK Government Home Office, Citigroup, UK Government Environment Agency and Prudential plc.

History

The company was headquartered in London Bridge until early 2001 when the company moved to a new headquarters in Newbury, UK. Mediasurface floated on the Alternative Investment Market of the London Stock Exchange in August 2004.[2] Mediasurface had international offices in the USA, Netherlands, and Australia.

In April 2005 Mediasurface acquired Silverbullet,[3] a small CMS vendor in the Netherlands. Mediasurface redeveloped and relaunched this CMS as Pepperio in May 2006.[4]

In June 2007 Mediasurface acquired Immediacy, a competing CMS vendor, for approximately £5.6 million.[5]

In January 2008 the Pepperio product was acquired by Purestone (a UK based digital agency) [6]

In July 2008 Mediasurface was acquired by Alterian, a marketing software vendor.[7] [8] [9]

Under the ownership of Alterian the Morello product was renamed Alterian Content Management (ACM) [10]

In 2010 Alterian consolidated to a single CMS platform (ACM) and dropped the Immediacy product.[11]

In January 2012, Alterian was acquired by SDL PLC, a UK-based technology company.[12]

References

  1. News: March 2000 . MEDIASURFACE APPOINTS JAMES METCALF AS CHIEF EXECUTIVE OFFICER . 2017-01-30 . ResponseSource Press Release Wire.
  2. Web site: New Market for Content Management. content-wire.com. 2004-08-25. dead. https://web.archive.org/web/20120208103049/http://www.content-wire.com/new-market-content-management. 2012-02-08.
  3. Web site: Mediasurface acquires a second CMS. Real Story Group. 2005-04-08.
  4. Web site: Content Management Packaged for Small Biz. content-wire.com. 2006-05-16. dead. https://web.archive.org/web/20120208103115/http://www.content-wire.com/content-management-packaged-small-biz. 2012-02-08.
  5. Web site: To Gain Ground in Web CMS, Mediasurface Moves with Immediacy. cmswire.com. 2007-07-27.
  6. Web site: Purestone pep up business with Pepperio. www.pepperio.nl. 2015-08-18. dead. https://web.archive.org/web/20160304073031/http://www.pepperio.nl/about/news_archives/purestone_pepperio.html. 2016-03-04.
  7. Web site: Alterian completes strategic acquisition of Mediasurface. dead. https://web.archive.org/web/20090413045144/http://internetcommunications.tmcnet.com/topics/broadband-mobile/articles/33181-alterian-completes-strategic-acquisition-mediasurface.htm. 2009-04-13.
  8. http://www.realstorygroup.com/Blog/1668-Goodbye-Morello-Hello-Alterian-CME Goodbye Morello, Hello Alterian CME
  9. Web site: Alterian's Plans to Buy Mediasurface Show WCM Market in Flux. www.gartner.com. 2015-08-23.
  10. Web site: Alterian releases Version 7. 2015-08-18.
  11. Web site: Alterian Drops Immediacy, Morello Web CMS Brands. 2015-08-18.
  12. http://www.cmswire.com/cms/customer-experience/sdl-acquires-alterian-beefing-up-its-customer-experience-story-013771.php SDL Acquires Alterian, Beefing Up Its Customer Experience Story

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