Meatless Farm Explained

Meatless Farm
Type:Private
Founder:Morten Toft Bech
Industry:Food
Products:Meat analogues
Location City:Leeds, U.K.[1]
Num Employees:100[2]

Meatless Farm is a British company that produces vegan, plant-based meats which are made primarily from pea protein. It was founded in 2016 by the Danish entrepreneur, Morten Toft Bech.

History

The company produces plant-based meats which are made primarily from pea protein.[1] It was founded in 2016 by Morten Toft Bech, a Danish entrepreneur and former trader.[3] As of October 2020, Meatless Farm employs 100 people in Leeds, Amsterdam, New York, and Singapore.[2]

The company started production in 2018,[4] and initially sold its products in British supermarkets. In September 2019, Meatless Farm expanded to the United States through a partnership with American supermarket Whole Foods.[5] In October its burger became the first plant-based burger to be added to the menu of British pub chain Wetherspoons.[6]

In September 2020, Meatless Farm secured £24m of funding.[7] The company had previously raised £14m from investors including Channel 4.[8] [9]

On 12 June 2023, Meatless Farm made its entire 50 strong workforce redundant and entered administration.[10] [11]

The company was bought out of administration by VFC Foods[12] in August 2023 and products under the brand name will reappear in Asda supermarkets.[13]

See also

Notes and References

  1. Web site: Smithers . Rebecca . Vegan food company provokes with M*** F*** advertising campaign . The Guardian . 29 September 2020 . 3 August 2020.
  2. Web site: Rodionova . Zlata . 'Post-Covid, we all want to be healthier': How vegan brand Meatless Farm is changing habits for good . https://ghostarchive.org/archive/20220512/https://www.independent.co.uk/independentpremium/business/meatless-farm-vegan-meat-alternative-coronavirus-eating-healthy-b737562.html . 12 May 2022 . live . subscription . The Independent . 5 October 2020 . 1 October 2020.
  3. News: Duke . Simon . Vegans scent victory in a retreat from meat . The Times . subscription . 29 September 2020 . 28 May 2019.
  4. Web site: Jolly . Jasper . Plant-based food firm Meatless Farms hires former Lidl boss . The Guardian . 29 September 2020 . 1 December 2019.
  5. Web site: Darrah . Kim . Plant-based meat startup Meatless Farm goes for a healthy image . Sifted . 29 September 2020 . 16 January 2020.
  6. Web site: Smithers . Rebecca . Wetherspoon's adds its first ever fake-meat burger to menu . The Guardian . 29 September 2020 . 7 October 2019.
  7. Web site: Smithers . Rebecca . Tesco sets 300% sales target for plant-based alternatives to meat . The Guardian . 29 September 2020 . 28 September 2020.
  8. Web site: Frost . Maisha . Meatless Farm Co serves up tasty plant alternatives for meat eaters worldwide . Daily Express . 29 September 2020 . 3 June 2020.
  9. News: Osborne . Alistair . Channel 4 takes a bite of Meatless Farm Company . The Times . 29 September 2020 . subscription . 23 September 2019.
  10. Web site: Dempsey . Jemma . Meatless Farm: Vegan mince firm on brink of collapse . BBC . 14 June 2023 . 12 June 2023 .
  11. Web site: Ridler . Gwen . Meatless Farm staff made redundant as manufacturer appoints administrators . Food Manufacture . 14 June 2023 . 12 June 2023 .
  12. Web site: Foreman . Polly . 'We're Only Just Getting Started': VFC Set To Save Meatless Farm Amid Bankruptcy Fears . Plant Based News . 20 June 2023 . 12 August 2023.
  13. Web site: MEATLESS FARM PRODUCTS RETURN TO ASDA STORES . Grocery Gazette . 7 August 2023 . Retail Gazette . 12 August 2023.

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