Me Naiset Explained

Editor:Iina Artima-Kyrki
Editor Title:Editor-in-chief
Founder:Kaarlo Mantere
Frequency:Weekly
Category:Women's magazine
Company:Sanoma
Publisher:Sanoma Magazines
Country:Finland
Based:Helsinki
Language:Finnish
Website:Me Naiset
Issn:0025-6277
Oclc:6318366

Me Naiset (Finnish: We the Women) is a women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country and has been in circulation since 1952.

History and profile

Me Naiset was established in 1952.[1] [2] Its founder was Kaarlo Mantere, a Finnish publisher. Later it was sold to Viikkosanomat Oy. The owner of the magazine is Sanoma, and it is published by Sanoma Magazines on a weekly basis on Thursdays.[3] The company acquired the magazine in 1957.[4] In 1958 the magazine began to employ its own fashion models. Me Naiset was the only weekly women's magazine in Finland until 1963 when another weekly entitled Anna was started.[5]

The headquarters of Me Naiset is in Helsinki.[6] [7] Target audience of the magazine is women living in big cities and in Southern Finland.[3] Its sister magazine is Me Naiset SPORT.[8]

Me Naiset focuses on fashion, beauty and shopping.[3] However, until the end of the 1990s the weekly mostly published articles on social and political topics.[9] From the early 2000s it began to feature articles about motherhood.[10]

Replacing Riitta Pollari,[11] Marjo Vuorinen served as the editor-in-chief of Me Naiset between 2010 and 2012. On 23 July 2012 Johanna Lahti became its editor-in-chief.[12]

Circulation and popularity

During the early years Me Naiset sold 25,000 copies. Its circulation rose to 36,000 copies in 1958. The average circulation of the magazine was 70,000 copies in 1961. It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973. In the period between 1965 and 1975 the magazine was one of the most popular magazines in the country.[13] Its circulation was 133,000 copies in 1978.

The weekly had a circulation of 124,485 copies in 2004.[14] Its circulation was 134,000 copies in 2007.[15] [16] The circulation of the magazine was 147,354 copies in 2010[17] and 146,248 copies in 2011.[12] [18] Its circulation was 138,594 copies in 2012[19] and 119,631 copies in 2013.[20] As of 2014 Me Naiset was the most popular women’s general magazine in Finland.[21]

See also

List of magazines in Finland

Notes and References

  1. Web site: Women's Magazine as a Place of Publicity and Journalism. University of Tampere. 12 April 2015. 11 October 2011.
  2. Web site: Laura Saarenmaa. Politicians as Cover Girls. Cardiff University. 9 April 2015. 2011. Conference Paper (Mapping the Magazine 3). https://web.archive.org/web/20120315103542/http://www.cardiff.ac.uk/jomec/resources/mtm2011/Saarenmaa_Laura.pdf. 15 March 2012. dead.
  3. Web site: Me Naiset. Sanoma Magazines. 9 April 2015. 24 September 2015. https://web.archive.org/web/20150924094054/http://www.sanomamagazines.fi/en/mediaguide/brands/menaiset-en.html. dead.
  4. Web site: SanomaWSOY Corporation - Company Profile. Reference for Business. 9 April 2015.
  5. Book: Yulia Gradskova. Sara Sanders. Heidi Kurvinen. Lanham, MD. Institutionalizing Gender Equality: Historical and Global Perspectives. Lexington Books. 2015. 978-1-4985-1674-7. 23. https://books.google.com/books?id=9fyACgAAQBAJ&pg=PA23. Global ideas in local media: Negotiating the Ideas of Gender Equality in a Finnish Women’s Magazine—The Case of Anna, 1965–1970.
  6. Web site: Me Naiset. Factsheet. Adnative. 9 April 2015. 14 April 2015. dead. https://web.archive.org/web/20150414091850/http://www.adnative.net/france/media-solutions/factsheet/mediadata/me-naiset/?PARAM1=SH1MH1.
  7. Book: The Europa World Year Book 2003. 2003. Europa Publications. 978-1-85743-227-5. 1615. London; New York.
  8. News: The new Me Naiset SPORT inspires wider audiences. Publicitas. 9 April 2015. 3 February 2012.
  9. Laura Saarenmaa. Iiris Ruoho. Women's magazines in the Nordic style: Politics, politicians and the welfare state. 10.1177/0267323114523887. European Journal of Communication. 2014. 29. 3. 289–303. 144485316 .
  10. Book: Emmy Kurjenpuu. Anu Koivunen. Susanna Paasonen. Conference Proceedings for Affective Encounters: Rethinking Embodiment in Feminist Media Studies. 2001. University of Turku. Turku. 9789512922376. 118. Women’s Magazines Meet Feminist Philosophy. https://books.google.com/books?id=IgbejwEACAAJ.
  11. News: Tiina Huokuna. What's New?. Hansa Press. 1. 17 March 2016. 2009. 24 March 2016. https://web.archive.org/web/20160324220220/http://www.hansaprint.fi/en/files/Hansapress0109_eng.pdf. dead.
  12. News: Johanna Lahti appointed Editor-in-Chief of Me Naiset. 9 April 2015. Publicitas. 1 June 2012. 24 September 2015. https://web.archive.org/web/20150924105953/http://www.publicitas.com/ru/home/media-news-events/news-detail/?newsid=82386&title=finland-johanna-lahti-appointed-editor-in-chief-of-me-naiset#.VSang5SsXRA. dead.
  13. Laura Saarenmaa. Between Sovietism and Americanization. Ideals of femininity during and after the Cold War in Finland. 134. Feminist Media Studies. 10.1080/14680777.2015.988396. 2015. 15. 1. 143417108.
  14. Web site: Me Naiset. Super Brands. 9 April 2015. 5 March 2016. dead. https://web.archive.org/web/20160305052413/http://sbbsdev.com/index.php?option=com_docman&task=doc_view&gid=4445&Itemid=74.
  15. Web site: Eva Harrie. Nordicom, University of Gothenburg. The Nordic Media Market. 23 April 2015. Göteborg. 2009.
  16. Web site: Anne Austin . etal. Western Europe Market and Media Fact. Zenith Optimedia. https://web.archive.org/web/20150205131709/http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20%26%20MediaFact%202008.pdf. 2008. dead. 5 February 2015. 10 April 2015.
  17. Web site: Magazine Facts 2011. Aikakaus Media. 9 April 2015. dead. 4 March 2016. https://web.archive.org/web/20160304062901/http://mediakortit.aikakausmedia.fi/content/Liitetiedostot/pdf/magazinefacts2011_2012_04_04_netti.pdf.
  18. Web site: Top 50 Magazines. IFABC. 9 April 2015. 30 April 2014.
  19. Web site: Magazine Facts 2013. Aikakaus Media. https://web.archive.org/web/20160304220324/http://www.aikakauslehdet.fi/content/Liitetiedostot/pdf/magazinefacts_2013_10_07.pdf. dead. 30 April 2015. 4 March 2016.
  20. Web site: Circulation Statistics 2013. Media Audit Finland. 9 April 2015. 23 June 2014. 29 March 2017. dead. https://web.archive.org/web/20170329225311/http://mediaauditfinland.fi/wp-content/uploads/2014/06/Circulations2013.pdf.
  21. Reeta Pöyhtäri. Immigration and ethnic diversity in Finnish and Dutch magazines. Articulations of subject positions and symbolic communities. University of Tampere. 41. Ph.D.. 978-951-44-9366-9. 2014.

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