MeWatch explained

mewatch
Logocaption:Logo used since February 2023
Commercial:Yes
Type:OTT
Language:English, Malay, Mandarin, Tamil
Registration:Free
Owner:Mediacorp
Launch Date: (as Toggle)[1]
(as meWatch)
Current Status:Active

mewatch (stylized as mewatch, formerly known as Toggle and stylized as meWATCH until 2023) is a Singaporean digital video on demand service wholly owned by Mediacorp. It was launched on 1 February 2013 as an over-the-top media service and an entertainment and lifestyle website Toggle.

On 1 April 2015, xinmsn, an internet portal which is a joint venture between MediaCorp and Microsoft, was closed down and merged with Toggle.[2] [3] [4] On 30 January 2020, Toggle was renamed as meWatch.

Content

meWatch (formerly Toggle) offers to worldwide audiences video streaming or on-demand content of programs from Mediacorp's archived library as well as original webseries. In addition, meWatch also offers live streaming of Mediacorp's free-to-air channels, which is only available in Singapore. It also offers catch-up TV for viewers to watch shows they have missed on prime time TV shows from the previous few days.

In 2016, Toggle began to offer made-for-digital productions under the brand Toggle Originals.[5] [6] Certain original series, such as I Want to Be a Star may be telecasted on Mediacorp's television channels, typically in the late night programming slots.[7]

In 2019, Toggle began offering additional content from HBO Go.[8] In the same year, Mediacorp and Wattpad inked partnership for developing scripted series and films for Toggle and Mediacorp FTA channels, based on books made by Wattpad writers that are based in Singapore.[9] In 30 May 2019, Toggle began offering on-demand Korean movies from tvN Movies.[10]

On 30 January 2020, Toggle was renamed meWatch.[11] [12] At the same time, Mediacorp made a content deal with HOOQ to stream the latter's original content.[13] However, on 27 March 2020, HOOQ filed for liquidation, shut down on 30 April 2020,[14] and eventually was acquired by Coupang in July 2020 in order to being used as the basis of its streaming service named Coupang Play.

Most recently, they had carried anime, dozens of Mandarin series, along with premium channels including Rock Entertainment, HBO Asia and Animax. They even featured music channels such as Trace Urban and Now Rock.

Notes and References

  1. Web site: MediaCorp launches Toggle, its personal entertainment service on multiple devices . Mediacorp . 7 July 2019 . 1 February 2013.
  2. Web site: Kyle Malinda. Shah. Goodbye Xinmsn, Hello Toggle: Microsoft & MediaCorp Disband Entertainment Site. Yahoo. 15 November 2016. 1 April 2015.
  3. Web site: TOGGLE. Mediacorp. 15 November 2016. dead. https://web.archive.org/web/20161115133647/https://www11.mediacorp.sg/explore/list/toggle. 15 November 2016. dmy-all.
  4. Web site: Ryan. Lawler. MediaCorp Taps Tvinci To Launch Toggle, Its Virtual Cable Service In Singapore. TechCrunch. 15 November 2016. 28 January 2013.
  5. Web site: Toggle Originals as a differentiating factor. 2016-02-12. Asian Television Awards. en-US. 2019-08-14.
  6. Web site: Toggle to launch 11 new shows. TODAYonline. 2019-08-14.
  7. Web site: Movies123 Guide . 2020-07-13 . 2020-05-09 . https://web.archive.org/web/20200509073345/https://123movies247.com/ . dead . Monday, July 13, 2020
  8. Web site: Douglas. Tseng. Viewers Can Now Watch 'Game Of Thrones' On Toggle With HBO Go. 8 Days. 6 April 2019. 13 February 2019.
  9. Web site: Wattpad and Mediacorp partner to bring Singapore stories from written word to national screens. Wattpad HQ. en-US. 2019-12-09. 2021-01-07. https://web.archive.org/web/20210107084423/https://company.wattpad.com/blog/2019/4/23/wattpad-and-mediacorp-partner-to-bring-singapore-stories-from-written-word-to-national-screens. dead.
  10. Web site: Douglas. Tseng. Toggle Viewers Can Now Stream Korean Blockbusters With tvN Movies. Today. 30 January 2020. 30 May 2019.
  11. Web site: Mediacorp revamps Toggle, MeRadio and MeClub. Farveen. Farzanah. 2019-11-04. Marketing Interactive. en-US. 2019-11-07.
  12. Web site: Mediacorp rolls out meWATCH, meLISTEN, meREWARDS and meCONNECT . Mediacorp . 30 January 2020 . 30 January 2020.
  13. Web site: Stephen. Netto. Mediacorp clinches content and subscription deals with HOOQ to champion cross-company content to audiences across Asia. The Online Citizen. 30 January 2020. 30 January 2020. 30 January 2020. https://web.archive.org/web/20200130120208/https://www.theonlinecitizen.com/2020/01/30/mediacorp-clinches-content-and-subscription-deals-with-hooq-to-champion-cross-company-content-to-audiences-across-asia/. dead.
  14. News: 2020-03-27. Singtel-backed streaming service HOOQ files for liquidation. en. Reuters. 2020-05-28.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "MeWatch".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.