McVegan explained

McVegan is a veggie burger sold by the fast-food restaurant chain McDonald's. In 2017, McDonald partnered with the Swedish food company Orkla to create a plant-based patty inside a small steel kitchen in Malmö, where they began the creation of the product.[1] In Germany, the chain's vegan burger is sold as the Big Vegan TS.[2]

Product description

The burger is made of a soy patty, bun, tomatoes, lettuce, pickle, onion, ketchup, mustard, oil and an egg-less sandwich sauce.[3]

History

In 2017, due to a petition which was signed by 220,000 people asking McDonald's for a plant-based food[4] and an increase in US flexitarian foods which are vegan, McDonald's decided to introduce a plant-based food on the menu.[5] It was also introduced to compete with Burger King's Impossible Whopper,[6] [7] and also depicted the competition as Burger wars[8] as the demand of plant-based protein is increasing, and has become a trend.[9] The company also made the food a permanent product on the menu in Sweden and Finland.[10] Since the release of the McVegan, McDonald's owner and operator said that “Customers have expressed interest in items from McDonald’s restaurants located in India and we’re excited to offer them the opportunity to try the long time vegetarian favorite”.[11] The product was also made to decrease the slaughter of animals such as chickens.[12] The product was first tested in Finland and eventually spread to more countries, after being successful there.[3] For instance, was released in Germany in April 2019.[13]

Reception

The burger was well received by vegan customers in Sweden and Finland,[14] and PETA praised McDonald's for accepting "how massively popular animal-friendly foods are".[11] In a taste test review of the product's launch in Finland, Business Insider found the burger "quite neutral, with a good texture" and described it as "a very decent burger", while noting that it was late in competing with similar vegan products from other companies in Nordic countries.[15] A Finnish reviewer for the British Metro wrote that the McVegan burger "looked and tasted like a classic McDonald's burger".[16]

See also

Notes and References

  1. Web site: What's driving the rise of the McVegan burger?. www.bbc.com. 2019-09-13. 2020-08-14. https://web.archive.org/web/20200814084724/https://www.bbc.com/worklife/article/20180907-whats-driving-the-unstoppable-rise-of-the-mcvegan-burger. live.
  2. News: McDonald's Germany has started selling a vegan burger . https://ghostarchive.org/archive/20220512/https://www.independent.co.uk/life-style/food-and-drink/mcdonalds-vegan-burger-launch-germany-plant-based-meat-a8887231.html . 2022-05-12 . subscription . live . 20 April 2021 . The Independent . 26 April 2019 . en.
  3. Web site: McDonald's to sell a McVegan burger in Europe. Alanna. Petroff. December 19, 2017. CNNMoney. September 13, 2019. August 6, 2019. https://web.archive.org/web/20190806221714/https://money.cnn.com/2017/12/19/news/mcdonalds-mcvegan-vegan-burger/index.html. live.
  4. Web site: Thousands sign petition for McDonald's to launch meatless burger. https://ghostarchive.org/archive/20220512/https://www.independent.co.uk/life-style/food-and-drink/mcdonalds-vegan-burger-petition-mcvegan-mcburger-king-impossible-whopper-a8864831.html . 2022-05-12 . subscription . live. April 11, 2019. The Independent.
  5. Web site: It's Time for McDonald's to Offer a Veggie Burger Nationwide. Brian. Kateman. June 20, 2019. Entrepreneur. September 13, 2019. September 30, 2019. https://web.archive.org/web/20190930075622/https://www.entrepreneur.com/article/335347. live.
  6. Web site: Every Burger King in the country will have meatless Whoppers by the end of the year. Sigal. Samuel. April 29, 2019. Vox. September 13, 2019. May 31, 2019. https://web.archive.org/web/20190531151655/https://www.vox.com/future-perfect/2019/4/29/18522640/burger-king-impossible-whopper-vegan-meat. live.
  7. News: Burger King is rolling out a meatless Whopper. Can McDonald's be far behind?. Washington Post. 2019-09-13. 2019-10-24. https://web.archive.org/web/20191024175155/https://www.washingtonpost.com/news/voraciously/wp/2019/04/01/burger-king-is-rolling-out-a-meatless-whopper-can-mcdonalds-be-far-behind/. live.
  8. Web site: Burger King's meat-free Impossible Whopper tastes like beef and goes nationwide. Brian. Cooley. CNET. 2019-09-13. 2019-09-26. https://web.archive.org/web/20190926155802/https://www.cnet.com/news/burger-king-meat-free-impossible-whopper-goes-nationwide/. live.
  9. Web site: McDonald's joins the meatless burger trend in one of its biggest markets. Danielle. Wiener-Bronner. CNN. 7 May 2019. 13 September 2019. 12 November 2023. https://web.archive.org/web/20231112115210/https://www.cnn.com/2019/05/07/business/mcdonalds-meatless-burger-germany/index.html. live.
  10. Web site: Thompson. Rachel. 2017. McDonald's makes the McVegan burger a permanent fixture on 2 countries' menus. Mashable. 2019-09-13. 2018-12-13. https://web.archive.org/web/20181213222024/https://mashable.com/2017/12/14/mcdonalds-mcvegan-sweden-finland/. live.
  11. Web site: McDonald's Gives the People What They Want: Vegan Burgers. December 18, 2018. PETA. September 13, 2019. September 13, 2019. https://web.archive.org/web/20190913234504/https://www.peta.org/living/food/mcdonalds-vegan-burger/. live.
  12. Web site: McDonald's changes slaughter guidelines, launches 'McVegan'. October 30, 2017. September 13, 2019. November 9, 2020. https://web.archive.org/web/20201109022552/https://nypost.com/2017/10/30/mcdonalds-changes-slaughter-guidelines-launches-mcvegan/. live.
  13. Web site: McDonald's Germany debuts vegan burger amid increased calls for meat-free protein. 2021-09-09. foodingredientsfirst.com. en. 2023-11-12. https://web.archive.org/web/20231112115212/https://www.foodingredientsfirst.com/news/mcdonalds-germany-debuts-vegan-burger-amid-increased-calls-for-meat-free-protein.html. live.
  14. Web site: People share their thoughts on the newly launched McVegan burger. https://ghostarchive.org/archive/20220512/http://www.independent.co.uk/life-style/food-and-drink/mcdonalds-mcvegan-vegan-burger-launch-finland-sweden-vegetarian-excited-plantbased-soy-a8131766.html . 2022-05-12 . subscription . live. December 28, 2017. The Independent.
  15. Web site: We tried McDonald's first vegan burger — here's the verdict. Oliver. Pechter. Business Insider. 2019-09-13. 2018-12-08. https://web.archive.org/web/20181208123849/https://www.businessinsider.com/mcdonalds-vegan-burger-mcvegan-review-2017-12. live.
  16. Web site: Is the McDonald's McVegan burger actually any good?. October 11, 2017. September 13, 2019. August 11, 2019. https://web.archive.org/web/20190811221357/https://metro.co.uk/2017/10/11/is-the-mcdonalds-mcvegan-burger-actually-any-good-6992274/. live.

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