McSpicy explained

McSpicy is the name used by the fast-food restaurant chain McDonald's for burgers in various markets. In Singapore, a chicken burger called the McSpicy is the chain's top-selling burger.[1]

Chicken leg burger

The McSpicy burger is sold in Singapore,[2] [3] Hong Kong,[4] [5] Sri Lanka[6] the Philippines[7] and Indonesia[8] contains a spiced fried-chicken cutlet made of leg meat, accompanied by lettuce and mayonnaise. The burger was introduced in Singapore in 1999.[9]

In October 2020, the burger was introduced as a permanent menu item in Australia after initially being brought in temporarily earlier in the year.[10] [11] The burger has also been sold in McDonald's global headquarters restaurant in Chicago, on a rotating basis.[12] [13]

A McSpicy chicken burger is sold in India as part of a range of products using the McSpicy name.[14]

A McSpicy Deluxe, with cheese and tomato, was sold in Singapore,[15] while a burger of the same name is sold in Vietnam with tomato.[16]

Other uses of the McSpicy name

The Lamb McSpicy was launched in the UK in May 1999 for a promotional period.[17] In 2021, McDonalds UK launched a burger called the McSpicy, but made with chicken breast in a crispy coating, lettuce and a creamy sauce.[18]

In South Korea the McSpicy Shanghai Burger was developed specifically for the Korean market;[19] it is also made with chicken breast.[20]

In India, McDonald's launched the McSpicy Chicken Burger, McSpicy Paneer Burger, McSpicy Chicken Wrap and McSpicy Paneer Wrap in 2011. The McSpicy Chicken Burger is made from chicken thigh.[21] After its introduction, the McSpicy Paneer Burger was so popular that restaurants sold out every week.[22] In May 2020, McDonald's India added a fried chicken product to its menu using the McSpicy name: McSpicy Fried Chicken.[23]

In Malaysia, it goes by the name of Spicy Chicken McDeluxe,[24] with cornmeal bun in place of the toasted sesame seed bun. In May 2017, a vegetarian McSpice burger was introduced in Norway; without the cheese it is vegan-friendly.[25]

Notes and References

  1. Web site: 40 years of lovin' it. 2019. Straits Times. September 7, 2020. June 22, 2019. https://web.archive.org/web/20190622084040/https://brandnewsroom.straitstimes.com/mcdonalds-40-years/. dead.
  2. Web site: McSpicy. October 29, 2020.
  3. Web site: McDonald's Red Hot Spicy Peppers Burger Taste Test: Nice Or Not?. TODAYonline.
  4. Web site: A-la-carte. October 29, 2020.
  5. Web site: 2020-10-15. Australia McDonald's Brought McSpicy Back to Their Menu & Aussies Are Lovin' It. 2020-10-18. Goody Feed. en-US. It was introduced in 1999, and only three countries were lucky enough to get it – Singapore, Hong Kong, and USA..
  6. Web site: Menu . 2023-05-28 . www.mcdelivery.lk.
  7. Web site: Get Ready: McDonald's Is Bringing Back the McSpicy. SPOT.PH.
  8. Web site: McSpicy. October 29, 2020.
  9. Web site: Made for Singapore since 1999. July 26, 2017. Facebook McDonald's Singapore.
  10. Web site: McDonald's are trialling a 'Parmi Burger' in SA, and the rest of Oz wants in. 5 February 2020 . 2020-10-29.
  11. Web site: 2020-10-15. Australia McDonald's Brought McSpicy Back to Their Menu & Aussies Are Lovin' It. 2020-10-18. Goody Feed. en-US.
  12. Web site: Global Favorites are Back at McDonald's Headquarters. October 29, 2020.
  13. Web site: McDonald's serves menu items from around the world at HQ restaurant. .
  14. Web site: McSpicy Chicken. October 29, 2020.
  15. Web site: The Snackdown review: McDonald's McSpicy Deluxe. October 29, 2020.
  16. Web site: McSpicy™ Deluxe. October 29, 2020.
  17. Web site: Burnett parodies curry houses for McDonald's. May 28, 1999. Campaign. July 13, 2021.
  18. Web site: Dan Haygarth . 'I tried the new McDonald's McSpicy burger and it did not live up to its name' . Cambridge News . 15 August 2021 . 16 July 2021.
  19. Web site: Shrimp burger - McDonald's latest million seller. November 3, 2014. October 29, 2020.
  20. Web site: McDonald's Korea launches Ricotta Cheese Shanghai Burger to celebrate Rio Games. November 3, 2014. October 29, 2020.
  21. Web site: McDonald's new range of Spicy Delight creates social media wave. October 29, 2020.
  22. Web site: A Brilliant Lesson In Globalization From McDonald's. . October 29, 2020.
  23. Web site: McDonald's India adds new McSpicy Fried Chicken on its menu. May 8, 2020. October 29, 2020.
  24. Web site: McDonald's Malaysia - Spicy Chicken McDeluxe.
  25. Web site: McDonald's Norway release vegan-friendly burger. May 10, 2017.

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