McKids explained

McKids
Industry:	Clothing

McKids was a chain of clothing stores marketed to children and operated by the McDonald's Corporation through a partnership with Sears.^{[1] [2] [3]}

Overview

In July 1987, Sears began selling the McKids line of children's clothing. In December 1988, Sears opened the first 7 free-standing McKids stores.^[4] In early 1991, all 47 free-standing McKids stores were closed.^[5] The McKids line of clothing continued to be sold at Sears stores. In 1997, McKids clothing began to be sold exclusively at Wal-Mart.^[6] McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.^{[7] [8]}

External links

• TV commercial

Notes and References

1. Web site: Sears to Open McKids Stores. 10 August 1988. The New York Times. 23 November 2014.
2. Web site: Sears, Mcdonald's Cook Up New Clothes Line -- Mckids. Chicago Tribune. 23 November 2014.
3. http://www.sears.ca/content/corporate-info/about/history/1988-1992 Sears History - 1988-1992
4. Agnes Torres Al-Shibibi, "The New Kids' Store On The Block Makes Shopping Into Child's Play", Orlando Sentinel, April 8, 1989. Accessed September 29, 2015
5. Marianne Taylor, "Mckids Leaving Toyland", Chicago Tribune, January 11, 1991. Accessed September 29, 2015
6. Web site: McDonald's Revives McKids, Closes Redbox - Chiefmarketer. Chiefmarketer. 23 November 2014.
7. "Burger giant plans clothing range", BBC News, March 25, 2004. Accessed September 29, 2015
8. Liz Clarke, "McDonald's Goes for Gold With Olympic Sponsorships", Washington Post, August 17, 2004; Page E01. Accessed September 29, 2015