Maxus Explained

SAIC Maxus Automotive Co., Ltd.
Type:Subsidiary
Industry:Automotive
Products:Automobiles
Parent:SAIC Motor
Hq Location:Shanghai, China
Area Served:Worldwide

SAIC Maxus Automotive Co., Ltd. trading as Maxus and sometimes known by the pinyin transcription of its Chinese name, Datong (大通) is a Chinese vehicle brand. Currently, it is a commercial and passenger vehicle manufacturer being a wholly owned subsidiary of SAIC Motor,[1] [2] which owns other brands such as MG and Roewe.

Name

The brand Maxus originates from the LDV Maxus model of the defunct British commercial vehicle manufacturer LDV Group, following the acquisition of LDV's intellectual property by SAIC in 2010.[1]

History

The first Maxus product, the V80 van, was unveiled at the Auto Shanghai motor show in April 2011.[3] In the same month SAIC signed an agreement appointing the Malaysia-based WestStar group as the official distributor of the V80 for the Asia Pacific region.[4] [5] The inauguration ceremony of the V80 was held in Shanghai on 29 June 2011.[6] The sale of Maxus vehicles in Australasia began in 2012, with distribution by the Australia-based WMC Group.[7] In September 2013 it was announced that Maxus vehicles would be sold in Thailand starting in 2014, as part of a deal between SAIC and SAIC Motor-CP Co.[8] [9]

Since April 2013, Kauffman Group-subsidiary Andes Motor is the official distributor of the Maxus brand for Chile. Chile became the first foreign market to sell the T60 pick up truck in July 2017, where it has become a complete success, becoming in just a year the 10th most sold pick up truck in Chile, outpacing all Chinese competitors according to the National Automotive Association of Chile and prompting Andes Motor to expand its Maxus dealership network around the country.[10] [11] [12]

In October 2013, Maxus was introduced to Saudi Arabia via Haji Husein Alireza & Co. Ltd.[13]

Maxus's second production model, the G10 MPV, went on sale in China in March 2014.[14] In the same month, Maxus was introduced to Iran, Syria and the UAE.[15]

On December 14, 2015, Maxus was launched officially in Hong Kong with the V80 and the G10 being sold in cooperation with the Inchcape Group.[16] The brand was launched in Singapore on December 17, 2015, in conjunction with Cycle & Carriage as the official distributor, which was also the official vehicle sponsor for the 8th ASEAN Para Games 2015 event.[17]

On October 2, 2018, Ayala Corporation announced that AC Motors is the official distributor of Maxus vehicles in the Philippines.[18]

On 6 November 2023, SAIC Maxus officially unveiled its new light bus brand, "Xintu".

Products

See also: List of SAIC vehicles.

Current

The current Maxus range comprises the following models:[19]

D Series (SUVs)

G Series (MPVs)

T Series (Pick-up trucks)

V Series (Vans)

RVs

Former

Concepts

See also

Further reading

External links

Notes and References

  1. News: SAIC launched new brand Maxus for vans. 3 July 2011. China Car Times. 3 March 2011. dead. https://web.archive.org/web/20110722064840/http://www.chinacartimes.com/2011/03/03/saic-launched-new-brand-maxus-for-vans/. 22 July 2011.
  2. News: SAIC plans to sell MAXUS van globally in H2. 3 July 2011. Reuters.com. 1 March 2011.
  3. News: SAIC to bring resurrected MAXUS at Auto Shanghai 2011. Lee . Carmen . 2011-12-14 . Gasgoo . 15 April 2011.
  4. News: WestStar to distribute SAIC's Maxus van. 3 July 2011. Business Times. 5 April 2011. https://web.archive.org/web/20110925090249/http://www.btimes.com.my/Current_News/BTIMES/articles/MXV80/Article/. 25 September 2011. dead.
  5. Web site: WESTSTAR ALL NEW MAXUS V80 LAUNCHED AT PRESTIGIOUS AUTO SHANGHAI 2011. Weststar.com.my. 3 August 2018.
  6. News: SAIC sold over 2m vehicles since start of year, halfway towards fulfilling yearly target. 3 July 2011. Gasgoo. 30 June 2011.
  7. News: SAIC Maxus And JAC Trucks: China's Big Carmakers Heading To Australia. 15 April 2012. The Motor Report. 19 March 2012.
  8. News: SAIC to sell Maxus van in Thailand. 1 December 2013. Bangkok Post. 17 September 2013.
  9. News: SAIC to export vans to Thailand. 1 December 2013. ECNS. 8 October 2013.
  10. Web site: Los éxitos de Maxus hacen que expanda su red de concesionarios . Publimetro Chile. 4 April 2018 . 25 February 2019.
  11. Web site: Este es el ranking final de los autos más vendidos en Chile en 2018 . La Tercera. 8 February 2019 . 25 February 2019.
  12. Web site: MAXUS entrega 300 vehículos a Chile . People's Daily. 14 November 2017 . 25 February 2019.
  13. Web site: HHA introduces new Chinese Maxus brand in Kingdom. 6 October 2013. Arabnews.com. 3 August 2018.
  14. News: Maxus G10 MPV hits the China car market. 4 March 2014. China Auto Web. 3 March 2014.
  15. Web site: SAIC MOTOR. Saicmotor.com. 3 August 2018.
  16. Web site: SAIC MOTOR. Saicmotor.com. 3 August 2018.
  17. Web site: Cycle & Carriage launches its newly acquired brand Maxus.
  18. Web site: Ayala Corporation is Now the Official Distributor of Maxus Cars.
  19. Web site: 上汽大通 SAIC MAXUS. Saicmaxus.com. 3 August 2018.

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