| Maxposure Limited | |
| Type: | Limited |
| Industry: | Content Creation & Marketing, Inflight Content Service Provider (CSP), Advertising, Content Distribution, Technology |
| Foundation: | Coral Gables, Florida, U.S. |
| Founders: | Vikas Johari and Jorge Arauz |
| Areas Served: | India Worldwide |
| Key People: | Prakash Johari (CEO & Managing Director), Jorge Arauz (Global Editor-in-Chief) |
| Services: | Inflight Entertainment, Digital Content, Video Content, Mobile Apps, Social Media, Augmented Realty, Artificial Intelligence, Magazines, Coffee Table Books, Catalogues, Targeted Advertising, Native Advertising, Content Service Provider, In-flight Wireless Streaming Server, Technology, Meta Data Services, Encoding Services, Editing Services, Translation |
| Num Employees: | 100 to 250[1] |
| Location Country: | India |
Maxposure was founded by Vikas Johari and Jorge Arauz in Coral Gables, Florida. The CEO & Managing Director is Prakash Johari. Maxposure is headquartered in New Delhi with offices in Mumbai, Chennai, Bengaluru and Kolkata.
Maxposure was incorporated in Coral Gables, Florida in 2006 by Vikas Johari and Editor-in-Chief & Editorial Director Jorge Arauz. The first office was set up at 1111 Lincoln Road, South Beach, Miami. The pilot issue of the flagship magazine, ANDpersand (a.k.a. &) was created from a dorm room at the University of Miami, where Johari and Arauz studied.[2] Later that summer, Maxposure entered India with the incorporation of Maxposure in New Delhi. In Fall of 2006, an Indian edition of ANDpersand was launched as a quarterly in Mumbai.[3]
In addition to ANDpersand, Maxposure has launched various publications in different genres including AndMore (fashion & style), Forms (interior design & architecture) and The BEAT (city & lifestyle). The company has in-house creative agency MaXcom;[4] online outsourcing division Maxposure Digital; and events division Equator.
In August 2009, the company began publishing SpiceRoute for SpiceJet Airlines. The in-flight magazine was the second contract publishing project for the company after Beyond Luxury.[5] and in October 2009, Maxposure launched the Indian edition of Italian hair & beauty magazine Estetica. It marked the magazine's 25th international edition.[6]
In June 2010, Maxposure acquired the license for the Indian edition of FHM from Next Gen Publishing Ltd. and Bauer Media Group in the United Kingdom. Maxposure released its first issue of FHM in August 2010 with Lisa Haydon on the cover.[7] FHM is the UK's largest men's lifestyle media brand.[8] In July 2010, it launched Touchdown and the Indian edition of Mercedes Magazine. The former is the official magazine of the Mumbai International Airport and published for GVK. Mercedes Magazine is published exclusively for Mercedes-Benz India customers and was launched by Vidya Balan & Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India.[9] In September 2010, MaXposure acquired the rights to publish Elite Life for ICICI Prudential customers.[10]
in July 2011, MaXposure launched Diabetic Living, under license from Meredith Corporation.[11] Further in August 2011, Maxposure began publishing the in-flight magazine for Air India, India's oldest and largest airline. The publication rebranded as Shubh Yatra. It features editorial coverage in both English and Hindi[12] and reaches more than 2.5 million readers monthly.[13] The acquisition positioned Maxposure as India's largest in-flight magazine publisher and the largest custom media publisher in India.[14]
On July 1, 2011, the European media conglomerate Gruner + Jahr acquired a 78.75% interest in Maxposure Media Group. Prakash Johari continued to own 21.25% in the company.[15] [16] [17]
During the Gruner + Jahr era, Maxposure added marquee clients for content marketing services like Axis Bank[18] Select Citywalk,[19] Crossings Republik, Credai,[20] Motor India Private Limited, Daimler India Commercial Vehicles,[21] Ashok Leyland,[22] Havells, Lifestyle Stores,[23] Pantaloons Fashion & Retail,[24] DLF Promenade,[25] Ambience Malls,[26] Fashion Design Council of India, Isuzu Motors India[27] and Ministry of External Affairs (India)[28] [29]
On December 5, 2014, the founders bought back their stake from Gruner + Jahr for Rs 40 Crore.[30] [31] [32]
I. Content Marketing
In March 2015, Maxposure sold its consumer magazines portfolio to focus entirely on content marketing & inflight entertainment content services. Since 2015, Maxposure has been producing in-flight publications and content marketing initiatives for airlines and airports around the world including Vistara, a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA);[33] [34] [35] GoGetter for GoAir; FLY Smiles for Bangalore-based airline Air Pegasus;[36] Gulf Life for Gulf Air, the national carrier of Kingdom of Bahrain;[37] Nawras for Air Arabia, and AirAsia India's Travel 3Sixty. The company continues to expand content marketing projects with The Oberoi Group, ITC Hotels, Taj Hotels and SalamAir across India & the Gulf Cooperation Council. On August 26, 2019, Maxposure was awarded the duties to transform its retail catalogue (Hello 6E) into a full-fledged in-flight magazine by IndiGo.