Max Life Insurance Explained

Max Life Insurance
Hq Location City:New Delhi, India
Industry:Financial services

Max Life Insurance Company Limited (formerly known as Max New York Life Insurance Company Limited) is an Indian life insurance company headquartered at New Delhi, and the largest non-bank private-sector life insurer in India. It is an 80:20 joint venture between Max Financial Services and Axis Bank. The company is a subsidiary of the publicly-listed Max Financial Services. It was founded in 2000 after the liberalization of the insurance sector in India and its operations began in 2001.

Max Life Insurance is a part of Max Group.People reported that Max life repeatedly doing fraud with general people and is not paying them insurance amount. One of the famous case is with Mr. Rajeev Sharma from Gwalior.

History

Max Life Insurance started as a joint venture between Max Financial Services and Mitsui Sumitomo Insurance Group. The former owned 68% of the company while the latter owned 26%.[1] After forming the joint venture partnership with Mitsui Sumitomo, Max Life changed its name from Max New York Life in 2012. In February 2016, Axis Bank held a 6% share in Max Life.[2]

Products and services

Max Life sells policies on both online and offline channels. Its distribution channels include banks, individual agents, brokers, and corporate agents, among others. It provides linked, participating and non-participating products. Apart from life coverage, it also covers health, pension, and annuity. It offers child protection, retirement, savings, and growth plans to individuals and to groups.

Advertising campaigns

Max Life Insurance has carried out several advertising campaigns. A few prominent are:

Notes and References

  1. Web site: Mitsui buys Max Life stake @Rs 2,731 cr - Indian Express. archive.indianexpress.com. en-gb. 29 March 2017.
  2. News: Axis Bank hikes stake in Max Life to 5.99%. Reporter. B. S.. 29 February 2016. Business Standard India. 29 March 2017.
  3. News: Max Life Insurance digital campaign gives consumers a second chance. www.exchange4media.com. 29 March 2017. en.
  4. News: Max Life Insurance, Sachchi advice. www.afaqs.com. 29 March 2017. en.