| Max's Group | |
| Type: | Public |
| Key People: | |
| Hq Location City: | Makati, Metro Manila |
| Hq Location Country: | Philippines |
| Area Served: | Philippines, United States, United Arab Emirates and Canada |
| Industry: | Restaurants |
| Revenue Year: | 2021 |
| Net Income Year: | 2021 |
| Assets Year: | 2021 |
| Equity Year: | 2021 |
| Footnotes: | [1] |
Max's Group, Inc. (in Tagalog pronounced as /ˈmaksɛs/), formerly the Max's Group of Companies, is a restaurant company in the Philippines.
The Max's Group foundation is linked to the establishment of Max's of Manila in 1945 by couple Maximo Jimenez and Ruby Trota in their home serving primarily to American soldiers. which would become the first outlet of the core restaurant brand of the Max's Group. For years up to around 50 branches were run by family members until Max's restaurant became open for franchising. The first franchised outlet opened in 1997 at the Harrison Plaza in Manila.[2]
The Max's Group started acquiring rights to become the master franchise of foreign brands in the Philippines in 2006, first introducing Krispy Kreme in the country that year. The group also later introduced Jamba Juice.[2]
In 2014, the Max's Group entered the Philippine Stock Exchange through a backdoor listing through Pancake House Inc. gaining control of the latter's brands which include the Pancake House, Teriyaki Boy and Yellow Cab Pizza.[2]
To aid its domestic and international operations, the Max's Group began to acquire Singaporean management firm Global Mac Services in 2015.[3]
The group in May 2018 announced its plan for a further shift to the franchising model within the next five years in a bid to boost the company's growth. At that time 69 of the Max's Group shares are owned by the company while the rest are largely owned by its franchise stores.[4]