Mave: Explained

Mave:
Genre:K-pop
Years Active:–present
Label:Metaverse Entertainment
Current Members:
  • Siu
  • Zena
  • Tyra
  • Marty

Mave: (; stylized as MAVE:), is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, 3D CGI members that were created using machine learning, deepfake, and 3D production technology.[1] [2]

History

2022: Formation

Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group.[3] The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse.[4] The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.[5] [6]

The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.[7]

2023–present: Debut and comeback with What's My Name

On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)".[8] The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.

On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EP What's My Name on November 30.[9] [10]

Members

Names and positions are adapted from the group's official website:[11]

Discography

Singles albums

TitleDetailsPeak chart position
KOR
Pandora's Box
  • Released: January 25, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming
—
"—" denotes a recording that did not chart or was not released in that territory

Extended plays

TitleDetailsPeak chart position
KOR
What's My Name
  • Released: November 30, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming
—
"—" denotes a recording that did not chart or was not released in that territory

Singles

TitleYearPeak chart positionsAlbum
KOR
"Pandora"2023—Pandora's Box
"What's My Name"—What's My Name
"—" denotes a recording that did not chart or was not released in that territory

Filmography

Music videos

TitleYearDirectorLengthRef.
"Pandora"2023Dong-hyeok Seo (Flipevil)3:32[12] [13]
"What's My Name"Oui Kim (Oui)3:34[14]

Awards and nominations

Award ceremony! scope="col"
YearCategoryNominee/workResult
Hanteo Music Awards2023Special Award – Virtual ArtistMave:[15]

Notes and References

  1. News: Suacillo . Angela Patricia . January 20, 2023 . Virtual K-pop girl group MAVE: to debut next week . . live . February 11, 2023 . https://web.archive.org/web/20230125223627/https://www.nme.com/news/music/virtual-girl-group-mave-debut-january-2023-3384310 . January 25, 2023.
  2. News: Young . Jin-yu . Stevens . Matt . January 29, 2023 . Will the Metaverse Be Entertaining? Ask South Korea. . . live . subscription . February 11, 2023 . https://web.archive.org/web/20230209205122/https://www.nytimes.com/2023/01/29/business/metaverse-k-pop-south-korea.html . February 9, 2023.
  3. News: Kwak . Min-gu . November 8, 2022 . 넷마블에프앤씨 자회사 메타버스Ent, 공식 홈페이지 오픈 . Korean . Metaverse Ent, a subsidiary of Netmarble, opens its official website . The Daily Post . live . February 11, 2023 . https://web.archive.org/web/20230122083311/https://www.thedailypost.kr/news/articleView.html?idxno=89968 . January 22, 2023.
  4. Chakraborty . Riddhi . January 13, 2023 . Yup, Virtual Idols Are Here to Stay and MAVE: are the Latest to Join the Digital Lineup . . live . February 12, 2023 . https://web.archive.org/web/20230116221849/https://rollingstoneindia.com/yup-virtual-idols-are-here-to-stay-and-mave-are-the-latest-to-join-the-digital-lineup/ . January 16, 2023.
  5. Web site: March 17, 2023 . Meet Mave:, the AI-powered K-pop girl group that look almost human and speak four languages . live . https://web.archive.org/web/20230910082525/https://www.scmp.com/lifestyle/entertainment/article/3213720/meet-mave-ai-powered-k-pop-girl-group-look-almost-human-and-speak-four-languages . September 10, 2023 . September 10, 2023 . . South China Morning Post.
  6. Web site: March 14, 2023 . Are they for real? South Korean girl band Mave offers glimpse into metaverse . September 10, 2023 . The Straits Times.
  7. News: Jang . Woo-young . January 11, 2023 . 메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력' . Korean . Mave, 4-member complete visual first released...Lovely→Hip 'Charm of 4 Colours' . Osen . live . February 11, 2023 . https://web.archive.org/web/20230115201236/https://n.news.naver.com/entertain/article/109/0004771990?lfrom=twitter . January 15, 2023.
  8. 1613098519513923585. MAVE_official_. Mave:, The 1st Single Album [Pandora's Box], 'Pandora' Artwork, 2023.01.25 6PM (KST). Mave. January 11, 2023. February 11, 2023. https://web.archive.org/web/20230131034945/https://twitter.com/MAVE_official_/status/1613098519513923585. January 31, 2023. live.
  9. Web site: Pyo . Kyung-min . November 9, 2023 . Virtual girl group MAVE: to return with 'What's My Name' . November 24, 2023 . The Korea Times.
  10. Web site: Kim . Ji-ye . November 9, 2023 . Virtual girl group MAVE: to drop new music on Nov. 30 . November 24, 2023 . Korea JoongAng Daily.
  11. Web site: February 12, 2023 . Mave: - Official Profile . live . https://web.archive.org/web/20230210083928/https://www.mave-official.com/en/profile . February 10, 2023 . February 12, 2023.
  12. Web site: Seo . Dong-hyeok . February 2, 2023 . Mave: (메이브) 'Pandora' Official MV (Extended ver.) . live . https://web.archive.org/web/20231124011638/https://www.youtube.com/watch?v=PcWI_ZqMTFU . November 24, 2023 . February 12, 2023 . . Music video.
  13. Web site: February 12, 2023 . Mave - Pandora . live . https://web.archive.org/web/20231124011745/http://flipevil.com/albums/pandora/ . November 24, 2023 . February 12, 2023 . Flipevil.
  14. [MV] Mave: (메이브) _ What's My Name ]. November 30, 2023 . Metaverse Entertainment . Music video . ko . 1theK . December 8, 2023 . https://web.archive.org/web/20231208234427/https://www.youtube.com/watch?v=IyUPbX8STLo . December 8, 2023 . Description: [Oui Production] Director - Oui Kim.
  15. Web site: Ziewei . Puah . January 4, 2024 . Here are the nominees of the 31st Hanteo Music Awards . January 4, 2024 . NME.

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