Mattmax Explained

Mattmax
Birth Name:Matthew Abiodun Aina
Birth Place:Lagos, Nigeria
Education:Yaba College of Technology
Occupation:Cinematographer Music Video Director Filmmaker Commercial Director
Years Active:2005–present
Spouse:Deola Aina

Mattmax (born Matthew Abiodun Aina) is a Nigerian music video director, cinematographer, commercial director, and filmmaker. Mattmax is the CEO and owner of Mattmax Productions.[1] He has written and directed music videos for numerous artists across an array of genres including Timaya, Terry G, Olamide, Burna Boy, J. Martins,[2] Dj Xclusive, Dj Spinall, Omawumi, and Waje.

Early life

Born to Christian parents and christened Matthew Abiodun Aina, Mattmax studied Computer Science at Yaba College of Technology, Lagos. After college, he studied visual effects on the internet. According to him, "Everything I know today is self-taught, stumbling on the internet here and there."[3] Mattmax is married to Eniola Adeola Aina of Dartistebyawele[4] [5] and attends Cathedral Church Of Christ, Lagos.

Career

After a year of rigorous self-study, Mattmax was approached by artist Slim Joe to direct the music video for his single, "O ti yanyan".[6] [7] The video exceeded Slim Joe's expectations and became popular.[8] After seeing his work on TV, Mattmax decided he would never stop. Years later, he shot Olamide's "Voice of the street"[9] [10] and D Banj's "Don’t tell me nonsense",[11] putting him in the spotlight. His videos have received several nominations and awards, including seven nominations at the Nigerian Music and Video Awards.[12] Mattmax continues to work with artists in various genres, such as Grammy-nominated Burna Boy[13] [14] and Timaya.[15] Mattmax was listed as one of the top ten Nigerian Music Video Directors by popular blog Naijaloaded.[16]

Selected videography

Awards

YearProjectCeremonyCategoryResult
2013D'Banj, "Don't tell me nonsense"NMVA (Nigerian Music Video Awards)Video of the year
2013D'Banj, "Don't tell me nonsense"NMVA (Nigerian Music Video Awards)Best Afro-pop Video

Notes and References

  1. Web site: Director MattMax – Director MattMax Productions. en-US. 2019-11-26.
  2. Web site: Singer Habida: 10 Personal Things You Did Not Know About Me. 2017-05-22. Nairobi Wire. en-US. 2019-11-26.
  3. Web site: 10 minutes with MATTMAX (Music video Director) by Edward Fortune. ★STARS★™★. 2018-03-28. ★Site of STARS★. en-US. 2019-11-26.
  4. Web site: Popular music video director Matt Max weds his make-up artist. Daniel. Jo. 2014-09-01. Information Nigeria. en-US. 2019-12-04.
  5. Web site: Photos from the wedding of video director, Matt Max and Eniola Efunkoya. 2015-07-16. Linda Ikeji's Blog. en. 2019-12-04.
  6. News: Mattmax Bags Seven Nigerian Music Video Awards (NMVA) Nominations. Modern Ghana. en. 2019-11-26.
  7. Web site: SLIM JOE - OTI YAN YAN Naija Songs // Naijapals. Naijapals. www.naijapals.com. 2019-11-26.
  8. Web site: Steady rise of music video director Mattmax. PeterPiper. 2013-09-06. EazyGist. en. 2019-11-26.
  9. Web site: New Music: Olamide - Voice Of The Street. Jaguda. Ayo. November 2012. en-US. 2019-11-26.
  10. Web site: New Video: Olamide – Stupid Love. 2013-03-28. 360Nobs.com. en-GB. 2019-11-26.
  11. Web site: D'banj 'Don't Tell Me Nonsense' + 'Blame It On The Money' ft. Big Sean & Snoop Lion. 2013-06-11. OkayAfrica. en. 2019-11-26.
  12. Web site: It's nomination galore for Mattmax. 2013-11-03. The Nation Newspaper. en-US. 2019-11-26.
  13. Web site: Singer shoots video for 'Follow me' song. 2015-09-03. Pulse Nigeria. en-US. 2019-11-26.
  14. Web site: VIDEO PREMIERE: DJ Xclusive Oyoyo Ft Burna Boy (Dir MattMax). Africa. Teller. 2016-02-08. TellerAfrica.com. en-US. 2019-11-26.
  15. Web site: Pangolo By DJ Exclusive Ft. Timaya. 2013-12-11. Pulse Nigeria. en-US. 2019-11-26.
  16. Web site: List Of Top Ten Nigerian Music Video Director 2017 » Naijaloaded. Reserved. Checkout these hot section on NL Naijaloaded © 2009-2019 All Rights. 2017-08-18. Naijaloaded Nigeria's Most Visited Music & Entertainment Website. en-US. 2019-11-26.