Mattel Explained

Mattel, Inc.
Type:Public
Industry:Toys and entertainment
Foundation:, in Los Angeles, California, U.S.
Location:El Segundo, California
Hq Location Country:U.S.
Area Served:Worldwide
Revenue: (2023)
Operating Income: (2023)
Net Income: (2023)
Assets: (2023)
Equity: (2023)
Num Employees Year:December 2023
Footnotes:[1] [2]

Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler[3] in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries.[4] Mattel consists of three business segments: North America, International and American Girl.[5]

It is the world's second largest toy maker in terms of revenue, after The Lego Group.[6] [7] Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020[8] and 2021[9] by The NPD Group, a global information research company.

History

Origins and early years

Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles.[10] [11] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders, according to Elliot, couldn't fit Ruth's name into that of their company.[12] The company began selling picture frames and later dollhouse furniture out of the scraps from those frames. Matson sold his share and stake to the Handlers due to poor health the following year, with Handler's wife, Ruth, taking over his stake. In 1947, the company had its first successful toy, a ukulele called "Uke-A-Doodle".

The company was incorporated in Hawthorne, California in 1948. In 1950, the Magic 8-Ball, currently owned by Mattel themselves, was invented by Albert C. Carter and Abe Bookman.[13] Mattel started television advertisement when it became the first sponsor of the Mickey Mouse Club TV series.[14] The Fisher-Price Corn Popper, and the Xylophone was released in 1957.[15] [16] Mattel would ultimately acquire Fisher-Price on August 20, 1993.[17] The Barbie doll debuted on March 9, 1959, going on to become the company's best-selling toy in history.[18] In 1960, Mattel introduced Chatty Cathy, a talking doll that was voiced by June Foray and revolutionized the toy industry, leading to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s.[19] [20] In 1961, Mattel introduced the Ken doll.[21] The company went public in 1960 and became listed on the New York Stock Exchange 3 years later. Mattel also acquired a number of like-minded companies during the 1960s.[19]

The Barbie Dreamhouse made with cardboard and paper made its debut in 1962,[22] when also the Astronaut Barbie, the first of many space-themed iterations of the doll, was introduced.[23] In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products.[24] Barbie traveled to the Moon four years before Neil Armstrong and Buzz Aldrin.[25] In 1967, Mattel released a toy astronaut with space vehicles and a Moon base for boys, with a gumby-like central character named Major Matt Mason.[26] On May 18, 1968, Hot Wheels was released to the market. Hot Wheels was invented by a team of Mattel inventors, which included a rocket scientist and a car designer.[27] [28] That year also saw another doll release, this time, Christie, Barbie's friend and the first black doll,[29] which in the following years and decades would spawn an endless line of Barbie-themed and branded family and friends. In 1969, Mattel changed the Mattel Creations and the "Mattel, Inc. – Toymakers" marketing brands to just Mattel and launched the "red sun" logo with the Mattel wordmark in all capitals for better identity. In 1970, Hot Wheels forged a sponsorship agreement with drag racing drivers Don “The Snake” Prudhomme and Tom “The Mongoose” McEwen.[30] In addition to other marketing measures, the two racers’ cars, a yellow Barracuda and a red Duster, were reproduced as Hot Wheels toys.

In May 1970, Mattel formed a joint venture film production company "Radnitz/Mattel Productions" with producer Robert B. Radnitz,[31] which would kickstart Mattel's venture into full-time entertainment to accompany its most famed toy TV commercials,[32] and later entered a multimillion-dollar partnership with Mehra Entertainment, whose CEO, Dr. Nishpeksh Padmamohan Mehra and Nishchal Shome, are one of Mattel's Inc.'s main directors for Barbie (film series).[33]

The card game Uno (now stylized as UNO) was invented by Merle Robbins in 1971,[34] and was acquired by Mattel in 1996.[35]

AcquisitionsYear
Dee & Cee Toy Co. Ltd.1962
Standard Plastic Products, Inc.1966
Hong Kong Industrial Co., Ltd.
Precision Moulds, Ltd.
Rosebud Dolls Ltd. 1967
Monogram Models, Inc.1968
A&A Die Casting Company
Ratti Vallensasca, Mebetoys, Ebiex S.A.1969
H&H Plastics Co., Inc.
Meta frame Corp.
1971–1982
Ice Follies1979–1982
Holiday on Ice
1979
Corgi Toys, Ltd. 1989[36]
International Games 1992
Fisher-Price, Inc.1993
Tyco Toys, Inc.1997
Pleasant Company 1998
Bluebird Toys (original home of Polly Pocket) 1998
The Learning Company (formerly SoftKey) 1999–2001
2004
2006[37]
2012[38]
2014
Fuhu 2016

In 1971, Mattel purchased The Ringling Bros. and Barnum & Bailey Circus from the Feld family for $40 million, whom Mattel kept on as management.[39] Mattel sold the circus corporation by December 1973 although it was profitable; Mattel showed a $29.9 million loss in 1972.[40]

In 1974, an investigation found Mattel guilty of issuing false and misleading financial reports, which led to the banishing of Elliot and Ruth Handler from the company they had founded.[19]

Post-Handlers

Arthur S. Spear, then a Mattel vice president, took control of the company in 1975 and returned the company to profitability in two years.[41] In 1978, the Mattel Children's Foundation was founded. Ruth Handler sold her stock in 1980 and finally let loose of the company she co-founded.Mattel debuted its Electronics line in 1977 with an all-electronic handheld game. Its success led to its expansion with game consoles then the line, eventually becoming incorporated in 1982.[42] Mattel Electronics forced Mattel to take a $394 million loss the following and almost filed for bankruptcy.

In 1979, through Feld Productions, Mattel purchased the Holiday on Ice and Ice Follies for $12 million,[43] Also acquired that year was Western Publishing for $120 million in cash and stock.[44] which they sold to Richard A. Bernstein in December 4 years later.

In 1980, Mattel introduced the first diverse line of Barbie dolls with a Hispanic doll and the first African-American Barbie (unrelated to Barbie friend Christie),[45] [46] which will eventually include iterations of Barbie from more than 40 countries.

In 1982, He-Man and the Masters of the Universe line of action figures was released, which inspired a three-issue comic book mini-series, an animated series and a live-action film.[47]

The Felds bought the circus (and related companies) in 1982 for $22.8 million.[48]

In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo.

In 1985, the company launched the Barbie “We Girls Can Do Anything” TV advertising campaign to encourage girls to believe in themselves.[49] They also released the CEO / Day-to-Night Barbie to celebrate women becoming CEOs.[50] In 1986, Barbie joined the list of famous individuals painted by Andy Warhol.

New York City-based venture capital firms E.M. Warburg, Pincus & Co., and Drexel Burnham Lambert invested a couple hundred million dollars in Mattel in 1984 to help the company survive. However, the Masters of the Universe action figure line sales dropped, causing a $115 million loss in 1987.

In the late 1980s, John W. Amerman, who joined Mattel in 1980 as head of its international division, was named the company’s new chairman and improved its financial performance in 1987 by focusing on core brands. It paid off as sales of Barbie dolls and accessories increased from $430 million to almost $1 billion between 1987 and 1992.

Mattel secured licensing and sponsorship rights from The Walt Disney Company for a new line of infant and preschool plush toys in 1988, sponsor attractions and to develop and sell toys at three Disney theme parks. Mattel also negotiated the exclusive rights to sell dolls, stuffed characters and preschool toys based on Disney characters. On January 31, 1988, Mattel shut down its operations in the Philippines and shifted the distribution and sales of Mattel-branded toys and games to Richprime Global, Inc. (formerly Richwell Trading Corporation). Mattel returned to working with Disney the following year.

In 1991, Mattel moved its headquarters from Hawthorne to its current El Segundo site, in Los Angeles County.[51]

Uno, Fisher-Price, American Girl, Pinky:st., Polly Pocket: 1992–2009

In 1992, Mattel created the first President Barbie, claiming that Barbie has run for President 7 times since 1992 and released an all-ticket in 2016.[52]

Mattel entered the gaming business in 1992 with the purchase of International Games, creators of UNO and Skip-Bo.[53] The company purchased Fisher-Price, Inc. on August 20, 1993, and Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997. In 1998, Mattel acquired Pleasant Company (creators of the American Girl brand) and Swindon, England-based toymaker Bluebird Toys (along with its most prized property, Polly Pocket). In the same year, the first American Girl retail store opened for business in Chicago.[54]

In 1997, the Fisher-Price Little People toys underwent a redesign to look more like real kids with different skin colors, added arms and hands, and greater detail on the face, hair, and clothes.[55] Also that year, Mattel acquired View-Master,[56] and Hot Wheels partnered with NASCAR drivers Kyle Petty and Jack Baldwin leading to the production of the first NASCAR-themed vehicles.[57]

In 1998, Mattel donated $25 million to help rebuild UCLA’s children’s hospital, which was later renamed the UCLA Mattel Children's Hospital.[58] Barbie was inducted into the National Toy Hall of Fame that year[59] and the first Thomas & Friends theme park, Thomas Land, opened in Fujikyu Park in Japan.[60]

Mattel purchased The Learning Company (formerly SoftKey) in 1999 for $3.5 billion, but sold it the following year at a loss. The company had a $430.9 million net loss that year.

Mattel earned the first grant for the Disney Princess doll license in 2000.[61] In December 2000, Mattel sued Danish-Norwegian europop band Aqua, claiming their song "Barbie Girl" violated the Barbie trademark and turned her into a sex object, referring to her as a "blonde bimbo". The lawsuit was rejected two years later.[62]

In 2000, Mattel signed a deal with Warner Bros. to become the master licensee for Harry Potter branded toys.[63] It was extended in 2002; Mattel became the master licensee for Superman, Batman, Wonder Woman, the Flash, Justice League and Looney Tunes toys for all markets except Asia.[64]

In 2001, the first life-sized Hot Wheels car, the Twin Mill, was created.[65] More than twenty life-sized cars were created and all of them were inducted into the Hot Wheels Garage of Legends.[66]

American Girl launched its “Girl of the Year” campaign in 2001 to highlight dolls with contemporary stories; each doll is only available for a year.[67]

In 2002, Mattel closed its last factory in the United States; the factory was originally part of Fisher-Price outsourcing production to China. A chain of events followed that led to its distribution of millions of hazardous toys, including ones contaminated with lead.[68] On August 14, 2007, Mattel recalled over 18 million products, with Louise Story of The New York Times in close coverage.[69] [70] [71] Many of the products had surface coatings that contained more than the U.S. legal limit of .06% lead by weight. Other toys were recalled because their strong, detachable magnets could endanger children. Mattel re-wrote its policy on magnets, finally issuing a recall in August 2007.[72] The recall included 7.1 million Polly Pocket toys produced before November 2006, 600,000 Barbie and Tanner Playsets, 1 million Doggie Daycare, Shonen Jump's One Piece and thousands of Batman Manga toys due to exposed magnets.[72] In 2009, Mattel paid a $2.3 million fine to the Consumer Products Safety Commission for marketing, importing and selling non-compliant toys.[73] Mattel was noted for its crisis response by several newspaper publications, including PRWeek, the Los Angeles Times, Fortune and Business Management.[74] [75] [76]

More acquisitions and brand portfolio expansion: 2010–2016

On June 11, 2010, Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf, and The Mummy.[77] [78] It led to popularity and cult following success which Mattel translated into two spin-offs, each with a different focus than Monster High; Ever After High in 2013[79] [80] and Enchantimals four years later. In 2011, Hot Wheels set a new world-record for a jump made by a four-wheeled vehicle at the 100th anniversary of the Indy 500.[81] The 332 feet jump broke the previous 301 feet record set in 2009.

In early 2010, HIT Entertainment licensed Thomas & Friends to Mattel for toys.[82] Mattel then agreed to purchase HIT Entertainment from Apax Partners on October 24, 2011, for $680 million, excluding its share of the PBS Kids Sprout channel (now Universal Kids), which would be completed on February 1, 2012 for £680m,[83] and be managed under Mattel's Fisher-Price unit.[84] In 2012, Mattel introduced a doll, Ella, to the Barbie line.[85] The doll is bald and was distributed directly through hospitals to children experiencing hair loss due to cancer and other diseases. On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions, through which it produces original films, TV shows, Web series, live events, and games.[86] [87]

Fortune Magazine named Mattel one of the top 100 companies to work for in 2013, noting only 1,292 positions were full, out of 164,045 job applications during the previous year, as well as more than 1,000 employees had been with the company longer than 15 years.[88]

On February 28, 2014, Mattel acquired Mega Brands[89] and Pinky:st. celebrated its 10th anniversary. On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source a number of products.[90]

Mattel added a princess-themed Barbie line in 2010. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle and the two Frozen princesses (Anna and Elsa) around its last year of the Disney license in early 2016. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. Disney Consumer Products also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro as the licensed doll maker for the Disney Princess line starting on January 1, 2016. Mattel again became the licensed doll maker, instead of Hasbro, on January, 2022 and the characters of Frozen were part of the line.[91] [92] The latest collection of dolls was available for purchase in January 2023.[93] [94]

In January 2015, board member Christopher Sinclair replaced CEO Bryan Stockton, following with 2/3 of senior executives resigning or receiving lay off.[61] The following month, an upgraded View-Master to provide a virtual reality viewing experience was announced through a partnership with Google Cardboard.[95]

On January 21, 2016, Mattel acquired Fuhu, makers of Nabi tablets and other technology-driven hardware, in a bankruptcy proceeding for a sum worth $21 million.[96] On March 30, 2016, Mattel formed a "senior head" division named Mattel Creations to centralize its multi-platform content output. In the process, the production teams and operations of Mattel Playground Productions, HIT Entertainment and the American Girl content creation team in Middleton, Wisconsin were absorbed into Creations the following day.[97] On July 19, 2016, NBCUniversal announced Mattel's license acquisition to produce toys based on the Jurassic Park franchise after Hasbro's rights expired in 2017.[98]

Hasbro's failed takeover and Mattel163: 2017–2018

Former Google executive, Margo Georgiadis, was announced as company CEO on 17 January 2017.[99] On November 10, 2017 The Wall Street Journal reported that Hasbro had made a takeover offer for Mattel,[100] [101] with Hasbro worth about $11 billion at the time and Mattel, $5 billion.[101] The latter rejected the offer less than a week later, according to Reuters.[102]

On January 29, 2018, Mattel and Chinese internet technology and video game company NetEase formed a joint venture mobile publishing and development studio, Mattel163, aimed at creating apps based on the former's key brands.[103] [104] [105] That same year, American Girl released “Create Your Own,” allowing kids to create a doll from scratch and customize everything including facial features, hair, accessories and outfits, and the doll’s favorite places and hobbies.

Company reorganization and production partnership increments: 2018–present

On April 19, 2018, Mattel named former Maker Studios CEO Ynon Kreiz as chairman and the replacement CEO for outgoing CEO Georgiardis who moved on to head Ancestry.com, effective from April 26, 2018.[106] [107] Two months later, the company laid off 2,200 employees partially due to the liquidation of Toys "R" Us in the U.S.[108] Kreiz started reorganization of Mattel which included new board of directors and added that executives having entertainment backgrounds and a global franchise management group had been charged with finding new opportunities in existing markets.[109]

On 30 August 2018, Mattel indicated the formation of its global franchise management division to be headed by Janet Hsu as chief franchise management officer. The division was mandated to seek out new commercial opportunities plus to bring to together consumer products, content development and distribution, digital gaming, live events and partnerships. Hsu was previously the CEO of Saban Brands,[110] where Frederic Soulie last worked before being appointed as senior vice president of content distribution and business development in the franchise division on September 28, 2018.[111] Hot Wheels celebrated its 50th anniversary the same year by recreating and selling as a set the original 16 Hot Wheels die-cast cars.[112] That same year in September, Thomas & Friends announced an alliance with the United Nations to introduce some of the organization’s Sustainable Development Goals, including quality education, gender equality, clean water and sanitation, sustainable cities and communities, responsible consumption and production and life on land, into the show’s content.[113]

On December 24, 2018, Mattel announced the loss of the DC Comics toy license to Spin Master starting in the spring of 2020, hitting an 18-year low on its share price which concluded at $9.25 for a share.[114]

Mattel reorganized Mattel Creations and renamed it Mattel Television on February 5, 2019, which would be headed by former Disney Branded Television programming executive Adam Bonnett.[115] On June 30, 2020, Fred Soulie in turn was "role-tripled" to general manager and senior vice president of the new division.[116] [117]

On March 9, 2019, Mattel celebrated Barbie's 60th anniversary. As part of the anniversary celebrations, Mattel released 20 new role model dolls in its Shero line to recognize influential women around the world.[118] [119] Mattel donated $1 from every sale to its Dream Gap Project Fund, which aims to work with other organizations to end the issue of girls seeing themselves as less capable than boys.[120]

On June 14, 2019, Mattel released new Hot Wheels ID line of cars, which are embedded with NFC chips so that people can scan the cars and then build tracks, race, and view race stats for combined digital and physical racing play.[121] On December 16, Mattel released an update that allowed kids to scan their cars into an app and then access different coding exercises.[122] On August 19, 2019, Mattel announced a reboot of He-Man and the Masters of the Universe, including new toy lines and brand extensions, a new comic book series and a Netflix series.[123]

In October 2019, Mattel released Hot Wheels Monster Trucks, which included a full line of die-cast vehicles, and a national live-event tour, Hot Wheels Monster Trucks Live.[124] The company also released a line of gender-neutral dolls called the “Creatable World”[125] Mattel Children’s Foundation announced and organized its second annual "Global Day of Play", a company-wide community service initiative that focuses on working with nonprofits and organizations around the world to give children a day focused on the power of play.[126]

While formerly associated with content productions, as of  2020 Mattel Creations is now an e-commerce and content platform, of Mattel, Inc.[127] [128] In April 2020, the company released a Thomas & Friends special titled “The Royal Engine” to celebrate the program’s 75th anniversary, featuring animated versions of Queen Elizabeth and Prince Charles as children and introduced by the Duke of Sussex.[129] In the same month, the new Basquiat Barbie was introduced, featuring the work of the artist Jean-Michel Basquiat.[130] Mattel also created an online resource, "Mattel Playroom", to provide free games, activities, coloring sheets, DIY projects resources for parents/caregivers and more to help families during the COVID-19 pandemic.[131]

Warner Music Group's Arts Music division arranged to become the distributor of Mattel's music catalog on May 1, 2020.[132] [133] [134] Arts Music planned to make available hundreds of never-before-released songs and new songs for existing brands, with the 8th May digital launch of Thomas & Friends’ birthday album first up[135] which was managed/handled by ADA Worldwide under the pseudonym label: "Mattel–Arts Music."[136] Also in May 2020, Mattel announced an initiative known as "Play it Forward" which focuses on using Mattel brands to give back.[137] The first Play it Forward program was #ThankYouHeroes, which included a collection of action figures and Little People characters who represent those who work essential jobs during the COVID-19 pandemic, like doctors, nurses, emergency medical technician (EMTs) and delivery drivers. On October 15, 2020, Mattel celebrated Fisher-Price’s 90th anniversary by creating a virtual Toy Museum, which featured more than 90 different exhibits created by artist, set designer and photographer Leila Fakouri.[138] Mattel Creations was also launched that month; it is an e-commerce and content platform.[139] It features limited edition, curated items made with collaboration from pop-culture artists. The site’s inaugural collection included the Artist Collaboration Collection, featuring brands Barbie, Masters of the Universe, Hot Wheels, and the Magic 8-Ball as well as artists Gianni Lee, Cristina Martinez, Travis Ragsdale, and Distortedd.[140]

On October 12, 2020, Mattel announced Season 25 of Thomas & Friends[141] but instead retooled launching a traditionally-animated take on it titled , which began on September 13, 2021.[142] That ended the show at 24 series/seasons over 37 years.

On November 20, 2021, Mattel launched a non-fungible tokens (NFTs) marketplace to allow fans purchase digital collectibles for its flagship brands; Barbie and Hot Wheels.[143] [144] [145]

On April 5, 2022, the Mattel board of directors led by its CEO, Ynon Kreiz, named company chief commercial officer, Steven Totzke, as company co-president with Richard L. Dickson alongside his original post and would continue to report to Kreiz as before.[146] [147] [148] [149] [150] On July 21 of that year, Mattel appointed the senior vice president of strategic partnerships at Scopely, Mike DeLaet, as the global head of its digital gaming division.[151] [152]

Media and entertainment ventures

See main article: Mattel Films and Mattel Television.

Mattel has a long history of media engagement since its foundation with the advertising of products from its brands including Barbie, Monster High and Polly Pocket, but the venture into full-time entertainment began in May, 1970, when it teamed up with producer Robert B. Radnitz to form a joint venture film production company, "Radnitz/Mattel Productions". Masters of the Universe and its lead character He-Man had a cartoon series which released between 1983 and 1985 and was followed by a live-action film in 1987.[153] In 1986, Mattel launched a television syndication unit; MTS Entertainment, headed by John M. Weens, to distribute the Captain Power and the Soldiers of the Future syndicated television show.[154]

My Scene, with Mattel's flagship Barbie brand, launched in 2002 and wasted little time in invoking a film franchise of DVD-exclusive/direct-to-DVD animated films. "Polly Pocket", which was originally founded and designed by Chris Wiggs in 1983 for his daughter Kate as a private toy and from 1989 housed in Bluebird Toys which Mattel acquired in 1998, also followed suit.

With Lionsgate and its acquired and merged companies in Artisan Entertainment and Family Home Entertainment, Mattel's flagship Barbie brand was adapted into a series of successful animated direct-to-video films, which moved to Universal in late 2006. As of September 2021 it is jointly handled by Mill Creek Entertainment and NCircle Entertainment, with the latter solely for American retailers.[155] [156] [157] [158] [159] Monster High followed Barbie just months after its launch in 2010[160] and many “American Girl” films were made.

Mattel agreed to purchase HIT Entertainment without the stake in the Sprout TV channel (formerly PBS Kids Sprout and now Universal Kids) from Apax Partners on 25 October 2011, for $680 million, which closed on 1 February 2012, making it part of its Fisher-Price division. HIT Entertainment was absorbed into Mattel Creations (now Mattel Television) in 2016 with its intellectual property (IP) brands shared equally between itself and Mattel Films upon the latter's formation on September 6, 2018.

On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions (shortened to Mattel PGP or just PGP) as its in-house film studio to handle multimedia productions and foster creative storytelling for its brands for global multi-platform distribution.

Mattel formed a division named Mattel Creations on March 30, 2016 to absorb Mattel Playground Productions, HIT Entertainment and the American Girl content creation team in Middleton, Wisconsin and centralize its multimedia content output. Mattel Playground Productions was revived as Mattel Films on September 6, 2018 and it solely bases its films on its brands as opposed to its predecessor.[161] [162] The 2023 movie Barbie was the first movie released by Mattel Films. Mattel reorganized Mattel Creations renaming it to Mattel Television on 5 February 2019, hiring former Disney Branded Television programming executive Adam Bonnett as its head.

Mattel announced it started construction on the Mattel Adventure Park, slated to open in 2024 in Phoenix, Arizona. The 9-acre park will include popular Mattel brands including Barbie, Hot Wheels, Thomas & Friends and Uno. It will have multiple themed-roller coaster rides amongst other attractions.[163]

Mattel announced a new game called Pictionary Vs. AI in September 2023. It is a version of its visual guessing game where an AI model does all the guessing. A smartphone is used as the medium. Players draw cards that assign a given word, then draw whatever that word is before letting AI guess what they've drawn.[164]

Mattel Digital Gaming

Mattel has expanded its presence in digital gaming, including video games, mobile games, NFTs, and Web3.[165] [166]

In 2017, Mattel and tech startup Osmo launched MindRacer, a Hot Wheels racing game for the iPad.[167] [168]

The first game to be released, UNO!, originally launched for Facebook Instant Games and was later available for iOS and Android.[169] [170]

Other mobile and video games include:

Hot Wheels

In September 2021, Mattel and Milestone released Hot Wheels Unleashed on PC, PS4, PS5, Xbox One, Xbox Series X|S, and Nintendo Switch.[178] In the arcade-style racing game, based on the Hot Wheels toyline, players race customizable Hot Wheels cars in everyday settings like kitchens and bedrooms.[179] Players had the opportunity to submit their car designs in the “Hot Wheels Unleashed Design Battle,” and the winning design was used to create a Hot Wheels toy available for purchase in December 2022.[180] [181] The contest ran between January, 2022 and February 2022, and more than 10,000 livery designs for the Hot Wheels Rodger Dodger die-cast model were submitted using the in-game Livery Editor. The winning Rodger Dodger was transformed into a real Hot Wheels toy made available for purchase globally December 2022.[182] [183]

In June 2022, Hot Wheels partnered with the Forza Horizon 5 video game to reveal a Hot Wheels expansion pack in-game.[184] [185]

He-Man and the Masters of the Universe

In April 2022, Mattel launched a new game on Roblox inspired by the He-Man and the Masters of the Universe toy line and Netflix Series.[186] [187] Developed by Gamefan, He-Man and the Masters of the Universe: You have the Power is a player-versus-player (PvP) battle-style game available through Roblox on Xbox One, PC and mobile devices.[188] [189] In December 2022, Mattel made three Masters of the Universe characters available for purchase on Rec Room, a virtual reality multiplayer online game.[190] [191] For a limited time in November 2022, Masters of the Universe characters joined Fall Guys a free battle royale-style game on Nintendo Switch, PlayStation, Xbox, and PC.[192] [193] [194] [195] Mattel and video game developer Mediatonic later released Masters of the Universe figurines in the style of Fall Guys.[196] [197] [198]

Minecraft

In January 2023, Mattel, Minecraft, and Cyclone Designs released the Minecraft Creator Series Camp Enderwood DLC map, in addition to the new Minecraft toy line released the previous year.[193] [199] [200] [201] In Camp Enderwood, a free download from the Minecraft Marketplace, players engage in a summer camp experience with activities like fishing and hiking.[202] [203]

Barbie and Polly Pocket

In September 2022, Mattel’s Barbie and Polly Pocket characters became available on Roblox’s Livetopia, an open-ended, role play-style game.[204] [205] Players also had the chance to explore Barbie’s Dreamhouse, in honor of the toy’s 60th anniversary.[206] [207] It was announced that a Barbie-themed game called Barbie DreamHouse Tycoon will be coming to Roblox. Players can customize their characters and houses, and they can play career-themed games.[208]

See also

Further reading

Notes and References

  1. Web site: March 15, 2024. Annual Report (Form 10-K). U.S. Securities and Exchange Commission. March 16, 2024.
  2. Web site: Chang. Andrea. 23 July 2011. Elliot Handler dies at 95; co-founder of Mattel, inventor of Hot Wheels. Los Angeles Times. 25 May 2021.
  3. Web site: Chang. Andrea. 27 July 2011. Obituary: Elliot Handler / Man behind Mattel, Hot Wheels. Pittsburgh Post-Gazette. 20 April 2021.
  4. Web site: About Mattel. Mattel Corporate. November 2, 2020.
  5. November 25, 2014. Mattel, Inc. Company Profile. dead. https://web.archive.org/web/20230107141840/https://otofaq.com/mattel-inc-company-profile. January 7, 2023. MarketLine. 2 January 2017.
  6. Web site: Lego Surpasses Mattel As World's Largest Toymaker. dead. https://web.archive.org/web/20180115184925/https://www.zacks.com/stock/news/188716/lego-surpasses-mattel-as-worlds-largest-toymaker. January 15, 2018. Zacks Investment Research. January 15, 2018.
  7. Web site: Carnevale. Chuck. A Full Toy Chest Makes Mattel A Buy For Growth And Income Investors. live. https://web.archive.org/web/20170202001339/http://www.forbes.com/sites/chuckcarnevale/2013/04/23/a-full-toy-chest-makes-mattel-a-buy-for-growth-investors/. February 2, 2017. Forbes. January 1, 2017.
  8. Web site: Foster. Elizabeth. 27 January 2021. Barbie named NPD's top global toy property for 2020 . Kidscreen. Brunico Communications. October 14, 2021.
  9. News: Karaca. Kristine. Kazakos. Niki. February 2, 2022. Barbie Named 2021 Top Global Toy Property of the Year, Per NPD. Mattel Corporate . February 6, 2022. ...and its Hot Wheels Singles 1/64 Assortment was named the 2021 global top-selling toy of the year....
  10. Web site: Our Story. Mattel Creations. 4 November 2021.
  11. Web site: History Mattel, Inc.. 4 November 2020. Mattel Corporate.
  12. 9 September 2012. History of Mattel by Robert Eckert. YouTube. See duration 2:10 until 2:22 for his words on the company's name..
  13. Web site: Kozelsky. Holly. February 7, 2020. Holly Kozelsky: The magic of having the right answers. Martinsville Bulletin. July 15, 2021.
  14. October 10, 1962. Corporations: All's Swell at Mattel. Time. July 15, 2021. 0040-781X.
  15. Web site: Meisenzahl. Mary. Fisher-Price is putting a virtual toy museum on Instagram with 90 exhibits tapping into nostalgia for a new spin on experimental e-commerce — see inside. Business Insider. September 17, 2021.
  16. Web site: June 18, 2020. Fisher-Price looks back at its 90-year history. dead. https://web.archive.org/web/20210917031811/https://tnp.media/news/fisher-price-looks-back-at-its-90-year-history/. September 17, 2021. TNP.MEDIA. September 17, 2021.
  17. Web site: Walters. Donna K. H.. August 20, 1993. Mattel to Buy Fisher-Price in $1-Billion Deal . Los Angeles Times. September 17, 2021.
  18. Web site: Ruth Mosko Handler unveils Barbie Doll. Jewish Women's Archive. 8 March 2014.
  19. Web site: Mattel, Inc. History. live. https://web.archive.org/web/20140602044245/http://www.fundinguniverse.com/company-histories/mattel-inc-history/. June 2, 2014. International Directory of Company Histories. Vol.61.. St. James Press (2000). May 7, 2014.
  20. Web site: Hines. Ree. July 27, 2017. June Foray, voice of Bullwinkle's Rocky and many more, dies at 99. Today. August 26, 2021.
  21. Web site: March 12, 2021. Barbie's friend Ken celebrates a milestone birthday: 60. May 1, 2021. KWQC TV 6.
  22. Web site: Schlossberg. Mallory. November 22, 2017. See the Evolution of the Barbie Dreamhouse. Redbook. July 2, 2021.
  23. Web site: 5 August 2013. Barbie in Space: Iconic Doll's Astronaut Looks (Photos). Space.com. July 29, 2021.
  24. Townsend. Allie. February 16, 2011. All-TIME 100 Greatest Toys: See 'N Say. live. https://web.archive.org/web/20160623174214/http://content.time.com/time/specials/packages/article/0,28804,2049243_2048656_2049201,00.html. June 23, 2016. Time. June 6, 2016.
  25. Web site: Holland. Brynn. Barbie Through the Ages. 29 July 2021. HISTORY. March 8, 2019.
  26. Web site: Lesaffre. Sévan. September 11, 2019. Major Matt Mason : Tom Hanks campera le jouet dans un film écrit par Akiva Goldsman. Major Matt Mason: Tom Hanks will camp the toy in a film written by Akiva Goldsman. CineChronicle. 29 July 2021. fr-FR.
  27. Web site: Miller. Aaron. 16 Things You Didn't Know About Hot Wheels. Thrillist. January 8, 2015 . August 26, 2021.
  28. Web site: Mattel's Hot Wheels History – Where It All Started. Hot Wheels Centric. August 26, 2021.
  29. Web site: Lakritz. Talia. August 9, 2020. Here's what Barbie looked like the year you were born. Business Insider. 17 July 2021.
  30. News: Huffman. John Pearley. August 5, 2012. A Rivalry That Helped Turn a Pastime Into a Profession. The New York Times. October 21, 2021. 0362-4331.
  31. News: Knapp. Dan. May 21, 1970. Mattel, Radnitz Join Hands. https://web.archive.org/web/20171001121851/https://pqasb.pqarchiver.com/latimes/doc/156485316.html?FMT=ABS&FMTS=ABS:AI&type=historic&date=May%2021,%201970&author=&pub=Los%20Angeles%20Times&edition=&startpage=&desc=Mattel,%20Radnitz%20Join%20Hands. October 1, 2017. Los Angeles Times. El Segundo, Los Angeles County, California. live. F13.
  32. Web site: Very brief history of Mattel. Dustin's Video Game Archives. 15 June 2021.
  33. Web site: Intellivision. DUSTIN'S RETRO GAMING ARCHIVE.
  34. Web site: Conradt. Stacy. 4 April 2016. We've All Been Playing Uno Wrong. Mental Floss. 3 September 2021.
  35. Web site: Uno. dead. https://web.archive.org/web/20210903162728/https://www.toyhalloffame.org/toys/uno. September 3, 2021. National Toy Hall of Fame. 3 September 2021.
  36. Web site: December 19, 1989. COMPANY NEWS; Mattel Sets Deal. live. https://web.archive.org/web/20160804131725/http://www.nytimes.com/1989/12/19/business/company-news-mattel-sets-deal.html. August 4, 2016. The New York Times. June 6, 2016.
  37. Web site: Mattel Inc.: Investor Relations . shareholder.com. 21 October 2023 . https://web.archive.org/web/20071017133534/http://shareholder.com/mattel/news/20061003-213209.cfm . 17 October 2007 . 3 October 2006.
  38. Web site: 24 October 2011. Barbie maker Mattel to buy Thomas the Tank Engine owner. live. https://web.archive.org/web/20131027102929/http://www.bbc.co.uk/news/business-15430842. October 27, 2013. BBC News. 25 October 2011.
  39. Langdon. Dolly. Lord of the Rings Irvin Feld Has Made a Fading Circus the Greatest Show on Earth Again. February 16, 2022. People. May 12, 1980. https://web.archive.org/web/20150920024435/http://www.people.com/people/archive/article/0,,20076452,00.html. September 20, 2015. live.
  40. News: Brown. Lonnie. Fiero. Peter. Mattel Selling Circus World. live. https://web.archive.org/web/20151019191901/https://news.google.com/newspapers?nid=1346&dat=19731219&id=nmdYAAAAIBAJ&sjid=ePoDAAAAIBAJ&pg=6298,5774725&hl=en. October 19, 2015. Lakeland Ledger; aggregated by Google News. The New York Times Company. 64. December 19, 1973. 67. 1A, 7A. August 4, 2015.
  41. Web site: Mattel Inc. Encyclopedia.com. November 11, 2021.
  42. Web site: Barton. Matt. Loguidice. Bill. May 8, 2008. A History of Gaming Platforms: Mattel Intellivision. live. https://web.archive.org/web/20190113151641/http://www.gamasutra.com/view/feature/3653/a_history_of_gaming_platforms_.php . January 13, 2019. Gamasutra. November 5, 2015. 1, 3.
  43. Web site: Dale. Steve. January 20, 1995. Snow White And Greenbacks. live. https://web.archive.org/web/20150914025442/http://articles.chicagotribune.com/1995-01-20/entertainment/9501200093_1_kenneth-feld-productions-snow-white-dwarfs. September 14, 2015. Chicago Tribune. February 15, 2022.
  44. Web site: Western Publishing Group, Inc. History. International Directory of Company Histories. Vol.13. St. James Press (2000). November 5, 2015. https://web.archive.org/web/20120724052813/http://www.fundinguniverse.com/company-histories/western-publishing-group-inc-history/. July 24, 2012. live.
  45. Web site: July 17, 2020. Fisher-Price turns 90 + your chance to WIN. dead. https://web.archive.org/web/20211123191044/https://babyyumyum.co.za/fisher-price-turns-90/ . November 23, 2021. BabyYumYum South Africa. November 23, 2021.
  46. Web site: Conklin . Lisa Marie . May 10, 2022 . What Barbie Looked Like the Decade You Were Born . Reader's Digest.
  47. Web site: 2017-09-10. Masters Of Your Bank Account: The 15 Most Expensive He-Man Toys Ever. Comic Book Resources. December 12, 2021.
  48. News: March 19, 1982. Feld Family Buys Ringling Bros. live. https://web.archive.org/web/20081211090011/http://query.nytimes.com/gst/fullpage.html?res=9D00E0DD1639F93AA25750C0A964948260. December 11, 2008. The New York Times. February 15, 2022. Mattel Inc. said it had sold Ringling Brothers-Barnum & Bailey Combined Shows Inc. for $22.8 million to a family who had owned the circus and managed it for 26 years. Two members of the family, Irvin Feld and his son, Kenneth, said the deal included the circus, Ice Follies, Holiday on Ice, and the new Walt Disney's World on Ice..
  49. Web site: Barbie. 60 things you didn't know about Barbie. Now To Love. December 16, 2021.
  50. Web site: Conklin. Lisa Marie. October 21, 2021. What Barbie Looked Like the Decade You Were Born . Reader's Digest. 16 December 2021.
  51. News: 20 September 1989. Mattel Toys to Move Its Headquarters to El Segundo Site. live. https://web.archive.org/web/20170312043324/http://articles.latimes.com/1989-09-20/local/me-273_1_el-segundo. 12 March 2017. 0458-3035. Los Angeles Times. 16 February 2022.
  52. Web site: Kurtzleben. Danielle. July 30, 2020. An Oral History Of How Barbie Lost The Presidency Yet Again. NPR. August 1, 2020.
  53. Web site: January 23, 1992. Mattel to buy International Games. live. https://web.archive.org/web/20181129100349/https://www.upi.com/Archives/1992/01/23/Mattel-to-buy-International-Games/5517696142800/. November 29, 2018. UPI. November 29, 2018.
  54. Web site: Jones. Chris. November 29, 2018. How American Girl Place was a first in Chicago — and way ahead of its time. Chicago Tribune. 9 December 2021.
  55. Web site: Lammie. Rob. July 26, 2010. A Brief History of Fisher-Price Little People. Mental Floss. March 30, 2022.
  56. Web site: Arce. Nicole. February 14, 2015. View-Master History: From Sawyers, Mattel To The Age Of Virtual Reality. Tech Times. December 1, 2022.
  57. Web site: June 1, 2018. Simple toy has evolved into a true lifestyle brand. The Florida Times-Union. March 30, 2022.
  58. Web site: Liu. Yiling. March 13, 2017. Toy company Mattel donates $50 million to UCLA children's hospital. Daily Bruin. May 5, 2022.
  59. Web site: Martinez. Edecio. November 19, 2012. National Toy Hall of Fame. CBS News. May 5, 2022.
  60. Web site: April 26, 2018. Thomas Arrives at UK's Thomas Land. License Global. Informa.com. May 5, 2022.
  61. News: Suddath. Claire. December 17, 2015. The $500 Million Battle Over Disney's Princesses. live. https://web.archive.org/web/20170208181738/https://www.bloomberg.com/features/2015-disney-princess-hasbro/. February 8, 2017. Bloomberg Businessweek. Bloomberg, L.P.. February 18, 2016.
  62. News: July 25, 2002. Barbie loses battle over bimbo image. live. https://web.archive.org/web/20070706125100/http://news.bbc.co.uk/2/hi/americas/2150432.stm . July 6, 2007. BBC News. August 8, 2007.
  63. Web site: Bannon. Lisa. Lippman. John. 11 February 2000. Mattel and Hasbro get licenses for characters from Harry Potter. live. https://web.archive.org/web/20171215053855/https://www.wsj.com/articles/SB950227667707132677. 15 December 2017. The Wall Street Journal. June 1, 2022.
  64. Web site: Bates. James. July 9, 2002. Mattel, Warner Bros. in Licensing Deal. live. https://web.archive.org/web/20150924012133/http://articles.latimes.com/2002/jul/09/business/fi-mattel9. 24 September 2015. Los Angeles Times. February 16, 2022.
  65. Web site: Zepeda. Danny. November 25, 2017. These three classic real-life Hot Wheels will take you back to your childhood. TechnoBuffalo. June 6, 2022.
  66. Web site: March 18, 2021. The Hot Wheels™ Legends Tour is Back . dead. https://web.archive.org/web/20210413042110/https://www.limaohio.com/news/451952/the-hot-wheels-legends-tour-is-back. April 13, 2021. The Lima News. June 6, 2022.
  67. Web site: Schild . Darcy. September 21, 2020. How the American Girl toy empire has changed over time, from its iconic historical characters to dolls with modern stories. Insider. June 2, 2022.
  68. Web site: July 2, 2011. Fisher-Price recalls almost one million toys. dead. https://web.archive.org/web/20110702075303/http://www.ctv.ca/CTVNews/Health/20070801/toy_recall_070830/. July 2, 2011. CTV News. June 9, 2011.
  69. News: Barboza. David. Story. Louise. July 26, 2007. Toymaking in China, Mattel's Way. 0362-4331. live. https://web.archive.org/web/20170202230718/http://www.nytimes.com/2007/07/26/business/26toy.html. February 2, 2017. The New York Times. July 4, 2015.
  70. News: Story. Louise. August 28, 2007. Mattel shifts into crisis mode after quality problems. live. https://web.archive.org/web/20171001124325/http://www.nytimes.com/2007/08/28/business/worldbusiness/28iht-mattel.4.7289869.html?pagewanted=all. October 1, 2017. The New York Times. October 1, 2022.
  71. News: Story. Louise. August 2, 2007. Lead Paint Prompts Mattel to Recall 967,000 Toys. live. https://web.archive.org/web/20170129172355/http://www.nytimes.com/2007/08/02/business/02toy.html. January 29, 2017. The New York Times. July 4, 2015. 0362-4331.
  72. Web site: Mattel to announce toy recall. live. https://web.archive.org/web/20110714050224/http://service.mattel.com/us/recall/default.asp?recall_id=52431. July 14, 2011. Mattel.com Services. June 9, 2011.
  73. Web site: Kavitanz. Parija. Mattel fined $2.3 million over lead in toys. live. https://web.archive.org/web/20090803052016/http://money.cnn.com/2009/06/05/news/companies/cpsc/. August 3, 2009. 8 November 2013. CNN Money.
  74. Web site: Lewis. Tanya. Mattel tackles crisis with solid comms. registration. live. https://web.archive.org/web/20150705181406/http://www.prweek.com/article/1255057/mattel-tackles-crisis-solid-comms . July 5, 2015. PRWeek. July 4, 2015.
  75. News: Goldman. Abigail. Reckard. E. Scott. 18 August 2007. Tactics differ for 2 firms in crises. live. Los Angeles Times. 4 July 2015. 0458-3035. https://web.archive.org/web/20170210041948/http://articles.latimes.com/2007/aug/18/business/fi-pr18. 10 February 2017.
  76. Web site: Yang. Jia Lynn. January 22, 2008. Mattel's CEO Recalls a Rough Summer. https://web.archive.org/web/20140512222738/http://money.cnn.com/2008/01/21/news/companies/mattel.fortune/?section=money_latest. May 12, 2014. CNN Money. August 11, 2016 .
  77. Web site: Nicholasi. Paul. 11 June 2010. Mattel Launches Monster High. Dread Central. 1 July 2014.
  78. Web site: Chang. Andrea. 13 August 2010 . Watch out, Barbie: Mattel's edgy Monster High is in session. Los Angeles Times. 23 September 2021.
  79. Web site: October 28, 2013. Mattel Announces the Global Launch of Ever After High™. dead. https://web.archive.org/web/20211107205321/https://investors.mattel.com/news-releases/news-release-details/mattel-announces-global-launch-ever-after-hightm. November 7, 2021. Mattel Investors. 4 November 2020.
  80. Web site: Dickson. Jeremy. 28 October 2013. Mattel's Ever After High launches globally. Kidscreen. Brunico Communications. 4 November 2020.
  81. Malinowski. Erik. May 31, 2011. Video: Life-Size Hot Wheels Car Completes World Record Jump. Wired. June 22, 2022. en-US. 1059-1028.
  82. News: Kell. John. Mattel to Buy HIT Entertainment. 8 April 2013. The Wall Street Journal. October 25, 2011. https://web.archive.org/web/20170709235912/https://www.wsj.com/articles/SB10001424052970204644504576650730957530252. July 9, 2017. live.
  83. Web site: Szalai. George. January 31, 2012. Mattel's Acquisition of 'Thomas & Friends' Maker HIT Entertainment to Close on Wednesday. The Hollywood Reporter. February 15, 2022. live. https://web.archive.org/web/20200204235823/https://www.hollywoodreporter.com/news/mattel-acquisition-thomas-friends-maker-hit-entertainment-earnings-286056. February 4, 2020.
  84. Web site: Welcome to HiT Entertainment . dead. https://web.archive.org/web/20131029071459/http://www.hitentertainment.com/corporate/index.aspx . October 29, 2013. HiT Entertainment. October 28, 2013.
  85. Web site: 1 July 2014. Bald is beautiful: Special Barbie doll 'Ella' inspires kids with cancer. WHNT-TV. 6 July 2022. en-US.
  86. News: Goldman Getzler . Wendy . With profits up, Mattel launches in-house studio Playground Productions . September 7, 2018 . . October 16, 2013 . https://web.archive.org/web/20180908092751/http://kidscreen.com/2013/10/16/with-profits-up-mattel-launches-in-house-studio-playground-productions/ . September 8, 2018 . live .
  87. News: Graser. Marc. November 5, 2013. Mattel's Bold Plan to Take Control Back From Hollywood. live. https://web.archive.org/web/20140508033409/http://variety.com/2013/biz/news/mattels-bold-plan-to-take-control-back-from-hollywood-1200795906/. May 8, 2014. Variety. Penske Media Corporation. May 7, 2014.
  88. Web site: 4 February 2013. Mattel – Best Companies to Work For 2013. live. https://web.archive.org/web/20130120090435/http://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/96.html?iid=bc_lp_arrow1. January 20, 2013. Fortune. CNN Money. 10 July 2013.
  89. Web site: Solomon. Brian . February 28, 2014. Jealous Barbie: Mattel Comes After Lego With Mega Bloks Purchase. live. https://web.archive.org/web/20140307140523/http://www.forbes.com/sites/briansolomon/2014/02/28/jealous-barbie-mattel-comes-after-lego-with-mega-bloks-purchase/. March 7, 2014. Forbes. March 5, 2014.
  90. Web site: Kokalitcheva. Kia. April 16, 2015. Quirky and Mattel join forces to crowdsource the next hit toy. live. https://web.archive.org/web/20150706130415/https://fortune.com/2015/04/16/quirky-mattel-toys/. July 6, 2015. Fortune. June 1, 2022.
  91. News: Creswell. Julie. January 26, 2022. Disney Princess dolls are reunited with Barbie.. The New York Times. January 16, 2023. en-US. 0362-4331.
  92. News: Ziobro. Paul. January 26, 2022. WSJ News Exclusive Mattel Wins Disney Princess Toy Deal, Joining Elsa of 'Frozen' With Barbie. The Wall Street Journal. January 16, 2023. en-US.
  93. Web site: January 5, 2023. Disney and Mattel team up to launch re-imagined line of Disney Princess dolls. Good Morning America. ABC News. January 16, 2023. en.
  94. Web site: Whelan. Robbie. January 7, 2023. Disney Princesses Return to Mattel as Barbie Maker's Turnaround Ambitions Grow. The Wall Street Journal. January 16, 2023. en-US.
  95. Web site: Arce. Nicole. February 14, 2015. View-Master History: From Sawyers, Mattel To The Age Of Virtual Reality. Tech Times. August 18, 2022.
  96. News: Blakely. Lindsay. January 21, 2016. Mattel Buys Fuhu Out of Bankruptcy for $21.5 Million. Inc.com. https://web.archive.org/web/20160424025737/http://www.inc.com/lindsay-blakely/mattel-buys-fuhu-out-of-bankruptcy-for-$215-million.html. April 24, 2016.
  97. News: Tartaglione. Nancy. Mattel Creations Formed To Centralize Toy Giant's Theatrical, TV & Digital Content. June 6, 2016. Deadline Hollywood. Penske Business Media, LLC. 30 March 2016. https://web.archive.org/web/20160605053450/http://deadline.com/2016/03/mattel-creations-balsam-schwaber-keenan-new-division-barbie-1201729116/. June 5, 2016. live.
  98. Web site: Townsend. Matthew . July 19, 2016. Mattel Nabs Universal's 'Jurassic Park' Toy License From Hasbro . live. https://web.archive.org/web/20170712123313/https://www.bloomberg.com/news/articles/2016-07-19/mattel-nabs-universal-s-jurassic-park-toy-license-from-hasbro-iqter9wv. July 12, 2017. Bloomberg Businessweek. June 1, 2022.
  99. News: S. Lublin. Joann. Ziobro. Paul. January 17, 2017. Mattel Names Google Executive Margaret Georgiadis as CEO. live. https://web.archive.org/web/20170117152202/http://www.wsj.com/articles/mattel-names-google-executive-margaret-georgiadis-as-ceo-1484661479. 17 January 2017. The Wall Street Journal. January 17, 2017.
  100. Web site: Zaiobro. Paul. Mattioli. Dana. November 10, 2017. Hasbro Sets Its Sights on Mattel. live. https://web.archive.org/web/20171111013916/https://www.wsj.com/articles/hasbro-makes-takeover-approach-to-mattel-1510351281. November 11, 2017. The Wall Street Journal. November 11, 2017.
  101. Web site: November 10, 2017. Hasbro approaches Mattel about takeover, says WSJ, citing sources . live. https://web.archive.org/web/20171112061835/https://www.cnbc.com/2017/11/10/hasbro-approaches-mattel-about-takeover-says-wsj-citing-sources.html. November 12, 2017. CNBC. January 12, 2018.
  102. News: Roumeliotis. Greg. Mattel snubs Hasbro's latest acquisition approach – sources. live. https://web.archive.org/web/20171125145742/https://www.reuters.com/article/us-mattel-m-a-hasbro-exclusive/exclusive-mattel-snubs-hasbros-latest-acquisition-approach-sources-idUSKBN1DF32W. November 25, 2017. Reuters. November 15, 2017 . 25 November 2017.
  103. News: Foster. Elizabeth. January 30, 2018. Mattel ups its mobile game with NetEase JV. live. https://web.archive.org/web/20190108130559/http://kidscreen.com/2018/01/30/mattel-ups-its-mobile-game-with-netease-jv/. January 8, 2019. Kidscreen. Brunico Communications. January 28, 2019.
  104. Web site: Grassullo. Stephanie. January 30, 2018. Mattel, NetEase Launch Mobile Games Studio Mattel163. The Toy Insider. August 26, 2022.
  105. Web site: Handrahan. Matthew . January 30, 2018. NetEase and Mattel launch new game studio. GamesIndustry.biz. May 4, 2023.
  106. Web site: Whitten. Sarah. April 19, 2018. Mattel's CEO Georgiadis heads to Ancestry. Toymaker taps Ynon Kreiz to replace her. live. https://web.archive.org/web/20180419213734/https://www.cnbc.com/2018/04/19/mattel-ceo-margo-georgiadis-reportedly-in-talks-to-leave-the-company.html. 19 April 2018. CNBC. 19 April 2018.
  107. Clark. Alex. April 19, 2018. Mattel Names Ynon Kreiz As Chief Executive Officer, Effective April 26, 2018. Mattel Corporate. June 2, 2023.
  108. News: July 26, 2018. Toy giant Mattel to slash more than 2,200 jobs. live. https://web.archive.org/web/20180727120426/https://www.reviewjournal.com/business/toy-giant-mattel-to-slash-more-than-2200-jobs/. July 27, 2018. Las Vegas Review-Journal. AP. September 7, 2018.
  109. Web site: Townsend. Matthew. 6 September 2018. Mattel's New CEO Starts Movie Unit to Jump-Start Film Franchises. 7 September 2018. Bloomberg Businessweek. live. https://web.archive.org/web/20180908054238/https://www.bloomberg.com/news/articles/2018-09-06/mattel-s-new-ceo-starts-movie-unit-to-jump-start-film-franchises. 8 September 2018.
  110. News: Foster. Elizabeth. August 31, 2018. Mattel launches global franchise management group. live. https://web.archive.org/web/20190312020420/http://kidscreen.com/2018/08/31/mattel-launches-global-franchise-management-group/. March 12, 2019. Kidscreen. Brunico Communications. March 11, 2019.
  111. News: Foster. Elizabeth. September 28, 2018 . Mattel's global franchise management group grows. live. https://web.archive.org/web/20190407171619/http://kidscreen.com/2018/09/28/mattels-global-franchise-management-group-grows/. April 7, 2019. Kidscreen. Brunico Communications Ltd.. March 11, 2019.
  112. Web site: Glucker. Jeff. November 2, 2018. Hot Wheels to re-release original 16 with a display set for 50th anniversary. Motor Authority. September 1, 2022. en.
  113. Web site: September 9, 2018. Thomas And Friends Launches Collaboration With the United Nations. Look to the Stars. September 13, 2022. en.
  114. Web site: I-Chun. Chen. December 24, 2018. Mattel shares fall after losing DC Comics deal. LA Biz. January 9, 2019.
  115. News: Littleton. Cynthia. 6 February 2019. Disney Channel Alum Adam Bonnett Joins Mattel Television. live. https://web.archive.org/web/20190327085911/https://variety.com/2019/tv/news/mattel-television-adam-bonnett-disney-channel-1203129779/. 27 March 2019. Variety. Penske Media Corporation. 11 March 2019.
  116. Web site: Zahn. Jamesdate=July 30, 2020. Exclusive: Fred Soulie named Senior Vice President, General Manager, Mattel Television. The Toy Book. July 29, 2020 . June 2, 2021.
  117. Web site: 30 July 2020. Mattel Television Names SVP and General Manager. License Global. 25 February 2022.
  118. Web site: Salling. John. March 9, 2019. Barbie celebrates 60th anniversary. KFYR-TV. October 27, 2022. en.
  119. Web site: Harris. Shakkira . March 9, 2019. Mattel celebrates Barbie's 60th anniversary, Women's History Month with role model dolls. WXYZ 7 Action News Detroit. October 27, 2022. Detroit, Michigan.
  120. Web site: Zhan. James. March 6, 2019. Mattel Kicks Off Barbie 60th Anniversary Celebration. The Toy Book. October 27, 2022. en-US.
  121. Web site: Stein. Scott. June 14, 2019. Hot Wheels ID adds Amiibo-style magic to its cars . CNET. November 17, 2022. en.
  122. Web site: Greene. Tristan. December 16, 2019. Review: Hot Wheels id makes the perfect STEM gift for kids with iPads. TNW Plugged. November 17, 2022. en.
  123. Web site: Zahn. James. August 19, 2019. 'Masters of the Universe' Roars Back to Life with Netflix Series, Comics, Toys, More • The Toy Book . The Toy Book. November 23, 2022. en-US.
  124. Web site: Christensen. Matt. 28 October 2021. Hot Wheels' New Monster Truck Toys Are Old-School Cool. Fatherly. October 26, 2022.
  125. Web site: Aziz. Afdhel. September 25, 2019. The Power Of Purpose: Mattel Launches Creatable World To Celebrate Inclusive Play For All Kids. Forbes. October 6, 2022. en.
  126. Web site: June 20, 2019. Mattel Announces Second Annual Global Day Of Play Across 30 Cities . SGBOnline. September 30, 2022. en.
  127. Web site: 9 October 2020 . Pay $150 for an artist's Magic 8-Ball? For the new Mattel Creations, 'it is certain.' . Fast Company.
  128. Web site: Mattel Creations Launches License Global . 2023-10-20 . www.licenseglobal.com.
  129. Web site: Kolirin. Lianne. April 28, 2020. Prince Harry records special 'Thomas & Friends' episode. CNN. December 8, 2022. en.
  130. Web site: Holmes. Helen. April 15, 2020. Somehow, This Basquiat Barbie Doll Actually Makes Sense. The Observer. December 21, 2022. en-US.
  131. Web site: Santoro. Alessia. April 5, 2020. Mattel's Online "Playroom" Offers Free Activities, Games, and Parent Resources . POPSUGAR Family. January 5, 2023. en-US.
  132. 1 May 2020. Mattel and Warner Music Group Announce Exclusive Global Distribution Partnership. dead. https://web.archive.org/web/20220206163019/https://corporate.mattel.com/news/mattel-and-warner-music-group-announce-exclusive-global-distribution-partnership. 6 February 2022. Mattel Corporate. 4 January 2022.
  133. Web site: Forde. Eamonn. 4 May 2020. Warner Music Group signs distribution partnership with Mattel . Music Ally. 2 February 2022.
  134. Millman. Ethan. 1 May 2020. Warner Music's Newest Artists Are… Hot Wheels and Barbie. Rolling Stone. 5 February 2022.
  135. News: May 1, 2020. Warner Music Strikes Distribution Deal With Mattel for 1,000 Songs From Barbie, Thomas & Friends, More. live. https://web.archive.org/web/20200501151608/https://variety.com/2020/biz/news/barbie-thomas-mattel-warner-music-1234595294/. May 1, 2020. Variety. Penske Media Corporation. May 1, 2020.
  136. Web site: Sozzi. Brian. November 6, 2020. Mattel CEO: Barbie, Hot Wheels, 'are resonating' with consumers during pandemic. January 31, 2023. Yahoo News. en-CA.
  137. Web site: Getler. Taylor. May 5, 2020 . Mattel's "Play it Forward" Initiative Shows the Value of Brand Adaptability. Works Design Group. 14 December 2022. en-US.
  138. Web site: Zahn. James. October 15, 2020. Mattel Celebrates 90 Years of Fisher-Price with a Virtual Toy Museum. The Toy Book. January 11, 2023. en-US.
  139. Web site: Lidksy. David. October 10, 2020. Pay $150 for an artist's Magic 8-Ball? For the new Mattel Creations, 'it is certain.' . Fast Company.
  140. Web site: October 8, 2020. Mattel Creations Launches . License Global. January 26, 2023.
  141. October 12, 2020. Mattel Television Greenlights 104 New 'Thomas & Friends' Television Episodes and 2 Specials. Mattel. October 25, 2020. Business Wire.
  142. February 5, 2021. Mattel Television Announces Thomas & Friends: All Engines Go and Unveils New Creative Approach to Thomas Content. Mattel. June 19, 2023.
  143. Web site: Whitten. Sarah. February 18, 2022. Mattel looks to movies, digital gaming and NFTs for its next leg of growth. CNBC. May 2, 2023.
  144. Web site: Kulp. Patrick. November 21, 2022. Mattel Debuts New NFT Marketplace to Turn Toys Into Digital Collectibles. Adweek. May 19, 2023.
  145. Web site: Singh. Pia. June 17, 2021. Mattel announces Hot Wheels digital collectibles, joining NFT art boom. CNBC. May 19, 2023.
  146. 5 April 2022. Mattel Promotes Steve Totzke to President and Chief Commercial Officer. Mattel. 1 June 2022. July 19, 2022. https://web.archive.org/web/20220719201748/https://investors.mattel.com/news-releases/news-release-details/mattel-promotes-steve-totzke-president-and-chief-commercial. dead.
  147. Web site: 5 April 2022. Mattel Promotes Steve Totzke to President and Chief Commercial Officer. License Global. Informa. 1 June 2022.
  148. Web site: 5 April 2022. Mattel Promotes Steve Totzke to President and Chief Commercial Officer. Licensing International. 1 June 2022.
  149. Web site: 5 April 2022. Mattel Promotes Steve Totzke to President and Chief Commercial Officer. Business Wire. 1 June 2022.
  150. Web site: 7 April 2022. Pepperdine Graziadio Alumnus Steve Totzke Named Mattel's President and Chief Commercial Officer Newsroom. Graziadio Business School. Pepperdine University. 1 June 2022.
  151. Web site: Kazakos. Niki. July 21, 2022. Mattel Appoints Mike DeLaet as Global Head of Digital Gaming. Mattel Corporate. September 1, 2022.
  152. Web site: Takahashi. Dean. July 21, 2022. Mattel names Scopely exec as global head of digital gaming. GamesBeat. VentureBeat. May 2, 2023.
  153. News: Fleming. Mike Jr.. Jon M. Chu In 'Masters Of The Universe' Talks. December 20, 2016. Deadline. Penske Business Media, LLC. July 30, 2012. https://web.archive.org/web/20161225184913/http://deadline.com/2012/07/jon-m-chu-in-masters-of-the-universe-talks-310080/. December 25, 2016. live.
  154. News: 10 November 1986. Syndication Marketplace. Broadcasting & Cable. World Radio History. 17 October 2021.
  155. Web site: Alexandra. Whyte. NCircle & Mill Creek pick up Mattel rights. Kidscreen. 7 November 2021.
  156. Web site: 31 August 2021. Erik. Gruenwedel. Mattel Inks Disc, Digital Distribution Deals With NCircle and Mill Creek Entertainment. Media Play News. 7 November 2021.
  157. Web site: 31 August 2021. NCircle, Mill Creek Entertainment Announce Agreement with Mattel. 7 November 2021. License Global.
  158. Web site: NCircle and Mill Creek Entertainment Announce Multi-Year Physical and Digital Distribution Agreement with Mattel. 7 November 2021. Mill Creek Entertainment.
  159. Web site: Zahn . James . 31 August 2021 . Mattel Inks Physical Distribution Deal for Barbie, Thomas & Friends, Masters of the Universe Animated Content • The Toy Book . 7 November 2021 . The Toy Book.
  160. News: Graser. Marc. Mattel to Create Original Entertainment Through Playground Productions Banner. 6 June 2016. Variety. 15 October 2013. https://web.archive.org/web/20160613071552/http://variety.com/2013/biz/news/mattel-to-create-original-entertainment-through-playground-productions-banner-exclusive-1200727243/. June 13, 2016. live.
  161. News: Ng. David. 7 September 2018 . Mattel creates new film division to turn toys into movies. live. https://web.archive.org/web/20180907022414/http://www.latimes.com/business/hollywood/la-fi-ct-mattel-film-division-20180906-story.html. 7 September 2018. Los Angeles Times. 7 September 2018.
  162. Web site: Thompson. Luke Y.. September 7, 2018. Why Mattel's Latest Movie Studio Announcement Doesn't Impress. live. https://web.archive.org/web/20190110014109/https://www.forbes.com/sites/lukethompson/2018/09/07/why-mattels-latest-movie-studio-announcement-doesnt-impress/. January 10, 2019. Forbes. January 9, 2019.
  163. Web site: Coming to Mattel Adventure Park in Glendale: Hot Wheels roller coasters, Barbie Beach House . 2023-10-05 . The Arizona Republic . en-US.
  164. Web site: Davis . Wes . 2023-09-26 . Mattel’s Pictionary Vs. AI leaves the guesswork to the bots . 2023-11-07 . The Verge . en.
  165. Web site: 2022-07-21 . Mattel names Scopely exec as global head of digital gaming . 2023-06-23 . VentureBeat . en-US.
  166. Web site: Whitten . Sarah . 2022-02-18 . Mattel looks to movies, digital gaming and NFTs for its next leg of growth . 2023-06-23 . CNBC . en.
  167. Web site: Heater . Brian . 2017-09-28 . Mattel's MindRacers set brings Hot Wheels to life on the iPad . 2023-06-23 . TechCrunch . en-US.
  168. Web site: 2017-09-28 . Osmo combines iPad app and toy cars with Hot Wheels MindRacers game . 2023-06-23 . VentureBeat . en-US.
  169. Web site: Handrahan . Matthew . 2018-01-30 . NetEase and Mattel launch new game studio . 2023-06-23 . GamesIndustry.biz . en.
  170. Web site: Mattel doubles down on Uno with a new card game called Dos . 2023-06-23 . The Florida Times-Union . en-US.
  171. Web site: Hargrave . Christian . Phase10 now available . 2023-06-23 . App Developer Magazine . en-US.
  172. Web site: 2019-11-21 . Relive Your Childhood With Hot Wheels Infinite Loop . 2023-06-23 . TheGamer . en.
  173. Web site: Mayhew . Ash . 2019-11-19 . Hot Wheels Infinite Loop is Out Right Now on Android . 2023-06-23 . Droid Gamers . en-GB.
  174. Web site: Gregson-Wood . Stephen . 2020-11-20 . Hot Wheels Open World is a racing game heading for iOS and Android soon through Roblox . 2023-06-23 . www.pocketgamer.com . en.
  175. Web site: Hot Wheels Unleashed Is What You Imagined Hot Wheels Were As A Kid . 2023-06-23 . GameSpot . en-US.
  176. Web site: New Hot Wheels Unleashed Racing Game Launches This September From MotoGP Devs . 2023-06-23 . GameSpot . en-US.
  177. Web site: 2022-04-26 . Mattel launches He-Man game on Roblox . 2023-06-23 . VentureBeat . en-US.
  178. Web site: Hot Wheels Unleashed Is What You Imagined Hot Wheels Were As A Kid . 2023-08-16 . GameSpot . en-US.
  179. Web site: New Hot Wheels Unleashed Racing Game Launches This September From MotoGP Devs . 2023-08-16 . GameSpot . en-US.
  180. Web site: rawmeatcowboy . 2022-12-15 . Winning Design of the Hot Wheels Unleashed Design Battle Will be Available as a Real Toy . 2023-08-16 . GoNintendo . en.
  181. Web site: 'Hot Wheels Unleashed' Design Battle Contest Winner Becomes Real Toy . 2023-09-07 . WorthPlaying . en.
  182. Web site: 2022-03-18 . The Hot Wheels Unleashed Design Battle Crosses the Finish Line . 2023-08-23 . www.impulsegamer.com . en-US.
  183. Web site: Pelletier . Ashley . 2022-12-19 . Hot Wheels Design Battle Winner Hits Shelves . 2023-08-30 . The Toy Book . en-US.
  184. Web site: MSN . 2023-08-30 . www.msn.com.
  185. Web site: Nichols . Derek . 2022-06-12 . Forza Horizon 5 Officially Reveals Hot Wheels Expansion . 2023-09-07 . Game Rant . en.
  186. Web site: 2022-04-26 . Mattel launches He-Man game on Roblox . 2023-07-14 . VentureBeat . en-US.
  187. Web site: Irorita . Franz Christian . 2022-04-27 . He-Man goes Roblox to promote Season 2 of He-Man Reboot Series . 2023-07-21 . ClutchPoints . en.
  188. Web site: 2022-04-26 . Roblox Launches He-Man and the Masters of the Universe RPG With Netflix . 2023-07-14 . ScreenRant . en.
  189. Web site: 2022-04-27 . Hey! What's going on? Skeletor returns in the He-Man Roblox crossover . 2023-09-07 . Pocket Tactics . en-US.
  190. Web site: 2022-12-13 . Rec Room has the power with new He-Man and Skeletor avatars . 2023-07-14 . VentureBeat . en-US.
  191. Web site: Gregson-Wood . Stephen . 2022-12-13 . Rec Room teams up with Mattel for a Masters of the Universe collaboration . 2023-09-13 . www.pocketgamer.com . en.
  192. Web site: MSN . 2023-07-21 . www.msn.com.
  193. Web site: MSN . 2023-07-25 . www.msn.com.
  194. Web site: 2022-11-04 . Fall Guys: The Power Of Beanskull Event Guide . 2023-07-25 . TheGamer . en.
  195. Web site: 2022-07-18 . Fall Guys is adding Netflix's Masters of the Universe to the game . 2023-09-13 . PCGamesN . en-US.
  196. Web site: 2022-07-19 . Mattel and Mediatonic Come Together for 'Masters of the Universe' x 'Fall Guys' Figures . 2023-07-25 . Hypebeast.
  197. Web site: rawmeatcowboy . 2022-07-18 . Mattel Reveals He-Man: Masters Of The Universe and Fall Guys Mash-Up . 2023-07-25 . GoNintendo . en.
  198. Web site: rawmeatcowboy . 2022-07-18 . Mattel Reveals He-Man: Masters Of The Universe and Fall Guys Mash-Up . 2023-09-20 . GoNintendo . en.
  199. Web site: 2023-01-31 . Mattel and Minecraft release Camp Enderwood toys and DLC map . 2023-07-27 . VentureBeat . en-US.
  200. Web site: Minecraft fans, today's brand-new release brings the game to the next level! . 2023-07-27 . USA TODAY . en-US.
  201. Web site: Minecraft And Mattel Launch Minecraft Map Ahead Of New Toy Line . 2023-09-20 . GameSpot . en-US.
  202. Web site: Minecraft And Mattel Launch Minecraft Map Ahead Of New Toy Line . 2023-07-27 . GameSpot . en-US.
  203. Web site: Switzer . Eric . 2023-01-31 . Minecraft's New DLC Camp Enderwood Is A Toy Ad First, Video Game Second . 2023-09-07 . TheGamer . en.
  204. Web site: 2022-09-15 . Barbie & Polly Pocket Are Coming To Roblox . 2023-08-09 . ScreenRant . en.
  205. Web site: 2023-08-09 . Roblox welcome Barbie and Polly Pocket – Game News 24 . 2023-08-09 . en-US.
  206. Web site: McClure . Deven . 2022-09-15 . Barbie & Polly Pocket Are Coming To Roblox . 2023-10-20 . ScreenRant . en.
  207. Web site: Dellosa . Catherine . 2022-09-19 . Roblox welcomes Barbie and Polly Pocket into Livetopia this month . 2023-08-09 . www.pocketgamer.com . en.
  208. Web site: Lockhart . Cameron . 2023-10-03 . Barbie Is Officially Coming to Roblox . 2023-11-01 . Game Rant . en.