Massimo Renon Explained

íMassimo Renon (born July 6, 1970)^[1] is an Italian businessman and since 2024 a heavily criticized CEO of the Benetton Group^{[2] [3]} since April 2020.^[4]

Biography

Renon studied at the Bologna University where he graduated in political science and business management.

Renon started his career at Giacomelli Sport where he managed retail development. In 2000, he joined the luxury eyewear manufacturer Luxottica, where he served as regional manager, wholesale coordinator, and then Director of Eastern Europe. In 2010, he joined the Ferrari group as commercial and customer service director, but shortly thereafter returned to the eyewear sector by working with the Safilo Group in 2012 as head of the EMEA region.^{[5] [6]} In 2017, he became CEO of the eyewear manufacturer Marcolin as worldwide commercial general manager when the Marcolin created a joint-venture with LVMH.^{[7] [8]}

In March 2020, he was named CEO of the Benetton Group.

Personal life

Massimo Renon is father of Jacopo.^[9]

References

1. Web site: MASSIMO RENON APPOINTED CHIEF EXECUTIVE OFFICER OF BENETTON GROUP Benetton Group . 2022-08-30 . www.benettongroup.com . en.
2. Web site: Benetton appoints new CEO three years after Luciano comeback . 2022-08-30 . www.themds.com . en-US.
3. News: 2020-03-09 . Marcolin outgoing boss Renon to be appointed CEO of Benetton Group - sources . en . Reuters . 2022-08-30.
4. Web site: WW . FashionNetwork com . Benetton appoints Marcolin's Massimo Renon as CEO . 2022-08-30 . FashionNetwork.com . en-WW.
5. Web site: Massimo Renon nominato nuovo capo Emea di Safilo . 2022-08-30 . Distribuzione Moderna . it.
6. Web site: 2015-03-13 . Omar Hagi joins Kering Eyewear as head of Global Travel Retail . 2022-08-30 . The Moodie Davitt Report . en-GB.
7. Web site: Salibian . Sandra . 2020-03-09 . Marcolin CEO Massimo Renon to Exit Group, to Join Benetton . 2022-08-30 . WWD . en-US.
8. Web site: Zargani . Luisa . 2017-01-09 . Marcolin Taps Massimo Renon . 2022-08-30 . WWD . en-US.
9. Web site: IN . FashionNetwork com . Benetton CEO Massimo Renon on reopening in Paris; building worldwide; and future growth . 2022-08-30 . FashionNetwork.com . en-IN.