Masséré Touré Explained

Masséré Touré-Koné (born 1974) is an Ivorian politician who since 2006 has supported her uncle, Alassane Ouattara, who was elected president in 2010. Since then, she has held various government positions in communications and finance, culminating in her appointment as Deputy Secretary General of the Ivorian Presidency in January 2022.[1] [2] [3]

Early life and education

Born on 30 August 1974 in Abidjan, Masséré Touré studied marketing and management in France at the ICN Business School in Nancy.[1] She also earned a master's degree in languages from the University of Clermond-Ferrand.[4]

Career

In 1999, Touré joined Jeune Afrique Media Group in Paris where she worked on advertising and communications in connections with Jeune Afrique and Afrique magazine. She returned to the Ivory Coast in 2006, embarking on her political career.[1] In particular, she supported her uncle Alassane Ouattara, acting as communications officer in the 2010 presidential campaign.[1] She also benefitted from her marriage to Bruno Koné who became a government minister.[2]

Outtara was elected president in 2010. In 2015, he established a communications department headed by Touré who until then had coordinated communications for the printed press.[2] As director, she became responsible to developing the president's communications strategy and has managed relations with the media.[1] Touré was appointed to the board of the news publishing enterprise Fraternité Matin in 2015 and to that of Radiodiffucion Télévision Ivorienne (RTI) in 2019.[1]

In January 2022, Ouattara promoted Touré to the post of Deputy Secretary General of the Ivorian Presidency.[5]

Awards

In 2020, Masséré Touré was honoured as a Commander of the Order of Merit for her contribution to communications.[1]

Notes and References

  1. Web site: TOURE Masséré, Secrétaire générale adjointe de la présidence ivoirienne. abidjan.net. 4 January 2022. 17 October 2023 . fr.
  2. Web site: Alassane Ouattara créé une direction de la communication présidentielle qu’il confie à Masséré Touré . Agence Ecofin. 22 July 2015. 17 October 2022 . fr.
  3. Web site: Présidence : Alassane Ouattara confie les finances à Masséré Touré. Afrique sur 7. Kouassi, K. Richard. 21 July 2022 . 17 October 2023 . fr.
  4. Web site: Présidence de Côte d’Ivoire : Masséré Touré devient secrétaire générale adjointe . Agence Ecofin. 15 January 2022. 17 October 2023 . fr.
  5. Web site: Côte d’Ivoire: Massere TOURE, la communicante et nièce chouchoutée d’Alassane Ouattara bombardée secrétaire générale adjointe de la présidence. Pressafrik: Confidential Afrique. Faye, Ayoba. 7 January 2022. 20 October 2023 . fr.