Mashable Explained

Mashable[1]
Company Type:Subsidiary
Foundation:[2]
Founder:Pete Cashmore
Location City:New York City[3]
Key People:Pete Cashmore
Subsid:CineFix[4]
Mashable Studios[5]
Website Type:Digital media, news
Current Status:Active

Mashable is a news website, digital media platform and entertainment company founded by Pete Cashmore in 2005.[6]

History

Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2004.[7] Early iterations of the site were a simple WordPress blog, with Cashmore as sole author.[8] Fame came relatively quickly, with Time magazine noting Mashable as one of the 25 best blogs of 2009.[9] [10] it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.[11]

In December 2017, Ziff Davis bought Mashable for $50 million, a price described by Recode as a "fire sale" price.[12] Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017.[13] After the sale, Mashable laid off 50 staff, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages.[14] [15] [16]

In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew.[17]

See also

Notes and References

  1. Web site: Mashable, Inc. Peron Plummeracy Policy. Mashable. 17 August 2017. 3 December 2012. https://web.archive.org/web/20121203133111/http://mashable.com/privacy-policy/. live.
  2. Web site: 2016-10-21 . Pete Cashmore . 2024-08-08 . Mashable . en.
  3. Web site: Mashable, Inc.: Private Company Information . Bloomberg L.P..
  4. Web site: Whalerock Industries. whalerockindustries.com. 17 August 2017. 17 August 2017. https://web.archive.org/web/20170817163522/http://www.whalerockindustries.com/. live.
  5. Web site: Mashable Acquires Rights to CineFix – Multichannel. multichannel.com. 20 June 2016. 17 August 2017. 17 August 2017. https://web.archive.org/web/20170817164143/http://www.multichannel.com/news/content/mashable-acquires-rights-cinefix/405805. live.
  6. https://www.forbes.com/sites/danschawbel/2014/03/17/pete-cashmore-and-olivier-fleurot-the-truth-about-millennials-at-work/ "KeronAnd Olivier Fleurot: The Truth About Millennials At Work"
  7. News: Pete Cashmore: the man behind Mashable. https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/technology/news/9141348/Pete-Cashmore-the-man-behind-Mashable.html . 12 January 2022 . subscription . live. Barnett. Emma. 13 March 2012. The Telegraph.
  8. Book: Wilson, Scott. WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress. 2015-07-15. Callisto Media Inc.. 9781623156336. en. 19 October 2020. 10 March 2022. https://web.archive.org/web/20220310224711/https://books.google.com/books?id=seMtCgAAQBAJ&q=mashable+cashmore&pg=PT16. live.
  9. News: McNichol. Tom. Mashable – 25 Best Blogs 2009. https://web.archive.org/web/20090218140927/http://www.time.com//time//specials//packages//article//0,28804,1879276_1879279_1879302,00.html. dead. 18 February 2009. Time Magazine. 29 June 2011. 13 February 2009.
  10. News: Huffington. Arianna. HuffPost Game Changers: Your Picks for the Ultimate 10. HuffPost. AOL. 29 June 2011. 25 May 2011. 17 August 2011. https://web.archive.org/web/20110817175639/http://www.huffingtonpost.com/arianna-huffington/huffpost-game-changers-yo_b_363624.html. live.
  11. Web site: Mashable Buys YouTube Channel CineFix, Further Pushing into Video. Todd. Spangler. 20 June 2016. 11 December 2017. 2 December 2017. https://web.archive.org/web/20171202064458/http://variety.com/2016/digital/news/mashable-buys-cinefix-1201799387/. live.
  12. News: Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people. Kafka. Peter. 5 December 2017. Recode. Vox Media. San Francisco. 6 December 2017. 6 December 2017. https://web.archive.org/web/20171206110244/https://www.recode.net/2017/12/5/16735262/ziff-davis-mashable-sold-50-layoffs-pete-cashmore. live.
  13. News: 10 things in tech you need to know today. Cook. James. 19 December 2017. Business Insider. San Francisco. Axel Springer. 17 October 2018. 18 October 2018. https://web.archive.org/web/20181018043508/https://www.businessinsider.com/10-things-in-tech-you-need-to-know-today-december-19-2017-12?r=UK&IR=T. live.
  14. News: Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people - Recode. Kafka. Peter. 5 December 2017. Recode. 6 December 2017. Vox Media. San Francisco. 6 December 2017. https://web.archive.org/web/20171206000640/https://www.recode.net/2017/12/5/16735262/ziff-davis-mashable-sold-50-layoffs-pete-cashmore. live.
  15. News: Mashable Agrees to Sell to Ziff Davis for Around $50 Million. Hagey. Keach. 16 November 2017. The Wall Street Journal. San Francisco. Dow Jones & Company. 16 November 2017. Alpert. Lukas I.. Bruell. Alexandra. subscription. 16 November 2017. https://web.archive.org/web/20171116220200/https://www.wsj.com/articles/mashable-agrees-to-sell-to-ziff-davis-for-around-50-million-1510863283?mod=e2tw. live.
  16. News: Mashable reportedly selling to Ziff Davis for about $50 million. Etherington. Darrell. 16 November 2017. TechCrunch. 16 November 2017. Oath Inc.. 16 November 2017. https://web.archive.org/web/20171116220433/https://techcrunch.com/2017/11/16/mashable-reportedly-selling-to-ziff-davis-for-about-50-million/. live.
  17. News: Mashable's Jessica Coen heads to Morning Brew as content chief. 14 June 2021. Sara. Fischer. Axios. Cox Enterprises. San Francisco. 15 June 2021. 14 June 2021. https://web.archive.org/web/20210614210817/https://www.axios.com/jessica-coen-morning-brew-63e5e3ea-672b-4ada-8067-c18b6ce8b5af.html. live.

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