Maryland Cookies Explained

Maryland Cookies, named for the US state, are a brand name of cookie produced by Burton's Biscuit Company in the United Kingdom.[1]

Background information

Maryland cookies were first produced by Lyons in 1956 through its Blackpool subsidiary Symbol Biscuits.[2] At the end of 1994, Lyons Biscuits was sold to Hillsdown Holdings, which in turn was acquired in 1999 by Hicks Muse Tate & Furst. HMTF split off Hillsdown's biscuit manufacturing arm into the Horizon Biscuit Company, and when HMTF bought Burton's Foods in 2000, they merged it with Horizon.[3] Maryland Cookies subsequently took on Burton's branding. In 2021 Burton’s was bought by the Ferrero Group.[4] Today, Maryland is one of the UK's best selling cookies.[5] Over 12 billion Maryland Cookies are sold within Europe each year.[6] The recipe for Maryland Cookies resembles a chocolate chip shortbread.[7]

Flavours

The flavours available for Maryland Cookies are:

Package/wrapping

A standard box is about 22.5cm (08.9inches) 5.5cm (02.2inches) 6cm (02inches), and they are packaged in a cellophane wrapper. The packaging claims that Maryland Cookies are "The Nation's Favourite Cookie".[8]

References

  1. Mason . Tania . BRANDING: Burton's relaunches Maryland Cookies . Marketing . 27 March 2014 . 13 February 2003.
  2. Web site: Bird . Peter . Symbol Biscuits Ltd (Lyons Biscuits Ltd) . 2002 . 6 October 2023.
  3. Web site: Horizon and Burton's Biscuits merge . 2 November 2000 . 6 October 2023 . Marketing Week.
  4. Web site: Our History .
  5. Web site: Maryland cookies. 27 March 2014 . Burton's Biscuit Company .
  6. Web site: Maryland Cookies wants to pay somebody to taste cookies; Over 12 billion Maryland Cookies are sold within Europe each year. - Free Online Library. 2021-06-06. www.thefreelibrary.com.
  7. Web site: Maryland cookies copycat recipe. 2021-06-06. allrecipes.co.uk. en-GB.
  8. Web site: Maryland Double Choc Chip Cookies.

External links

Bay Biscuits