Maryann Keller Explained

Maryann Keller
Birth Date:	31 December 1943
Nationality:	American
Birth Name:	Maryann Katula
Known For:	Automotive industry contributions
Education:	Bachelor of Science
Alma Mater:	Rutgers University
Occupation:	Automotive industry analyst, author
Years Active:	40

Maryann Keller was an American automotive industry analyst and author. Keller covered the auto industry as a Wall Street analyst from the 1970s until the 1990s.^[1] She was last the principal at Maryann Keller & Associates, an automotive consultancy firm she founded in 2001. She died on June 16, 2022, at the age of 78.^[2]

Personal life

Maryann Keller, née Katula, grew up in Perth Amboy, New Jersey. Her parents were Henry Katula, a factory hand at National Lead Company, and his wife, Helen, a nurse. Keller married Jay Chai a former vice-chairman and CEO of the Japanese trading company Itochu in 1984. Maryann and Jay have three children.

Education

Keller attended Rutgers University, where she obtained a bachelor's degree in chemistry.

Career

Keller became an auto analyst in the 1970s and according to the New York Times was "the first woman to be an auto analyst" in the United States.^{[1] [3]} In 1989 she published Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors which predicted the rise of Japanese automakers to the detriment of the Detroit three.^{[4] [5] [6]} The book won the Eccles Prize for Economic Literature from Columbia University.^[7]

After leaving her position as a Wall Street analyst in 1999, Keller managed Priceline.com's automotive division and later started her own consultancy company in 2001.^[8]

Publications

• 1989 Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors
• 1993, "Collision: GM, Toyota, and Volkswagen and the Race to Own the Twenty-first Century."^{[9] [10] [11]}

Notes and References

1. Web site: Big Name on Wall Street Moves Across The Table . August 21, 1983 . Michael Blumstein . . en . 2017-02-09.
2. Web site: Alicandri . Jeremy . Heaven Welcomes Automotive Star, Maryann Keller . 2022-06-17 . Forbes . en.
3. Web site: The Media Star of Wall Street Auto Analyst Maryann Keller . archive.fortune.com. 2017-02-09.
4. News: She Speaks, and Detroit Listens : Maryann Keller, a highly respected auto industry analyst, takes GM to the woodshed in her new book.. RISEN. JAMES. October 13, 1989. Los Angeles Times. 2017-02-09. en-US. 0458-3035.
5. News: Rude Awakening: The Rise, Fall, and Struggle for Recovery.... tribunedigital-chicagotribune. 2017-02-09. en.
6. News: Book & Business; Stuck in Reverse . Business. Anne B. Fisher; Anne B. Fisher Is A.. October 29, 1989. The New York Times. 2017-02-09. Magazine. Financial Journalist Who Has Covered The Automobile Industry For Fortune. 0362-4331.
7. News: The Eccles Prize: Past Winners. School. Columbia Business. April 7, 2014. Columbia Business School Newsroom. 2017-02-09. en.
8. Web site: Private Sector; The Redesign of an Auto Analyst . December 19, 1999 . . Robyn Meredith . en . 2017-02-09.
9. News: Carmakers' Prospects Checkered In Race To Future. . 2017-02-09. en.
10. News: Book Review Business : A Lively Ride Into Future of Auto Making : COLLISION: GM, Toyota, Volkswagen, and the Race to Own the 21st Century by Maryann Keller, Doubleday/Currency, $25, 287 pages. Goodrich . Chris . November 19, 1993. Los Angeles Times. 2017-02-09. en-US. 0458-3035.
11. News: Nonfiction Book Review: Collision by Maryann Keller. PublishersWeekly.com. 2017-02-09. en.