Mary-Kate and Ashley in Action! explained

Genre:
Creator:Robin Riordan
Developer:
  • Dianne Dixon
  • Robin Riordan
Starring:
Theme Music Composer:
  • S. Hoffer
  • G. Smith
Opentheme:"Mary-Kate And Ashley In Action! Theme"
Endtheme:"Mary-Kate And Ashley In Action! Theme"
Composer:
  • L.A. Piccirillo
  • Jean-Michel Guirao
Country:United States
Language:English
Num Seasons:1
Num Episodes:26
Executive Producer:
  • Mary-Kate Olsen
  • Ashley Olsen
  • Robert Thorne
Producer:
  • Neil Steinberg
  • Kaaren Lee Brown
Director:
  • Jose Luis Marco
  • Pascal Gaugry
  • Jeff Wunderlich
Runtime:22 minutes
Company:
Channel:ABC

Mary-Kate and Ashley in Action! was an animated children's television series featuring the voices and likeness of Mary-Kate and Ashley Olsen.[1] It is also a series of books that spun off, from the show. The show premiered on October 20, 2001, on the ABC block Disney's One Saturday Morning, and was cancelled after one season due to low ratings.[2]

Cast

Additional voices

Production

The series was first announced by DualStar and the then-Disney-owned DIC Entertainment in March 1999. Initially, the series was going to be based on the Trenchcoat Twins personas.[3]

By 2000, the series had become a co-production of DIC and Canal J, under the tentative title Action Girls. 52 episodes were tentatively planned for the series.[4]

After its premiere on ABC in the United States, in November 2001, DIC pre-sold the series internationally to CITV (and later Nickelodeon as well) in the UK, Canal J in France, Mediaset in Italy, YTV in Canada and Fox Kids Latin America.[5]

In April 2002, Televisa in Mexico and RTÉ in Ireland purchased broadcast rights to the series in their respective countries.[6]

Broadcast

From September 2002 – 2003, following the channel's rebrand, Toon Disney reaired the series alongside other ex-One Saturday Morning shows.

In April 2015, Nickelodeon acquired several US broadcast rights to DualStar's content library, including this series, although it was never re-ran on the channel.[7]

DVD releases

In June 2005, Warner Home Video released a single-disc volume called "Misty and Amber vs. Renee la Rouge",[8] featuring 5 episodes of the series focusing on the villain Renee la Rouge. The episodes come with English, Spanish and French audio tracks, as well as featuring a Trivia Challenge and a Villain Bio as bonus features.

In 2016, the series was released to iTunes, but it contained the same episodes only available on the Volume 1 DVD.

Books

The series spun-off a series of books published by Dualstar Books and HarperEntertainment in 2002. In the books, the twins are special agents assigned to solve different mysteries around the fashion and sports world, and have to travel to such cities as New York City, Paris, and Rome to do it.

The series includes:

Notes and References

  1. Book: Perlmutter . David . The Encyclopedia of American Animated Television Shows . 2018 . Rowman & Littlefield . 978-1538103739 . 380.
  2. Book: Erickson . Hal . Television Cartoon Shows: An Illustrated Encyclopedia, 1949 Through 2003 . 2005 . 2nd . McFarland & Co . 978-1476665993 . 531–532.
  3. Web site: Olsen twins pact for Disney toon . 17 March 1999 . 2024-01-09 . 2024-01-09 . https://web.archive.org/web/20240109174052/https://variety.com/1999/tv/news/olsen-twins-pact-for-disney-toon-1117492362/ . live .
  4. Web site: What's developing in kids production. 2020-12-16. 2022-08-08. https://web.archive.org/web/20220808162533/https://kidscreen.com/2000/12/01/30465-20001201/. live.
  5. Web site: DIC scores raft of toon sales. 2021-05-23. 2021-05-23. https://web.archive.org/web/20210523233325/https://www.c21media.net/news/dic-scores-raft-of-toon-sales/. live.
  6. Web site: DIC Announces Post-MIP Int'l Toon Sales . 30 April 2002 . 15 November 2022 . 15 November 2022 . https://web.archive.org/web/20221115192621/https://www.animationmagazine.net/2002/04/dic-announces-post-mip-intl-toon-sales/ . live .
  7. Samantha. Highfill. Nickelodeon acquires Mary-Kate and Ashley Olsen's old content library. 23 April 2015. Entertainment Weekly. 25 April 2015. https://web.archive.org/web/20150425165130/http://www.ew.com/article/2015/04/23/mary-kate-and-ashley-library-nickelodeon. live.
  8. Web site: Mary-Kate & Ashley in Action (Volume 1). Amazon.com. 7 June 2005. February 11, 2016.