Marukome Explained

Marukome Co., Ltd.
Native Name:マルコメ株式会社
Native Name Lang:ja
Type:Private KK
Hq Location City:Nagano, Japan
Key People:Atsuki Aoki
(President)
Industry:Food
Revenue:JPY 43.9 billion (FY 2016) (US$ 390 million) (FY 2016)
Num Employees:436 (as of March 31, 2017)
Area Served:Worldwide
Footnotes:[1] [2]

is the name of a Japanese miso soup paste producer. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes them one of the top in production volume among 2,500 miso producers in Japan.[3]

On December 5, 2007, Marukome USA, Inc. opened its United States headquarters and factory in Irvine, California.[4]

As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" (マルコメくん) who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.

Marketing

In 2017 Marukome launched two types of organic miso powder in a collaboration with Australian model Miranda Kerr, with the model providing her personal input into the creation of the new products.[5]

External links

Notes and References

  1. Web site: Company Profile . Marukome . April 3, 2018 . Japanese.
  2. Web site: About Marukome . Marukome . Nov 21, 2022.
  3. Book: William . Shurtleff . Akiko . Aoyagi . History of Soybeans and Soyfoods in Japan, and in Japanese Cookbooks and Restaurants outside Japan (701 CE to 2014) . February 19, 2014 . Soyinfo Center . 978-1-928914-65-5 . 2459.
  4. Web site: Japanese miso giant opens Irvine factory . December 16, 2007 . December 6, 2007 . Nancy Luna . The Orange County Register.
  5. News: Japanese company produces organic miso powder in collaboration with model Miranda Kerr . Oona . McGee. July 22, 2017 . SoraNews24 . . April 3, 2018.