| Martin Roll | |
| Birth Name: | Copenhagen, Denmark |
| Birth Date: | 2 March 1967 |
| Nationality: | Danish |
| Occupation: | Business and brand strategist Founder and CEO, Martin Roll Company |
Martin Roll (born 2 March 1967[1]) is a Danish[2] author, brand strategist and management consultant.[3] [4] Roll appears regularly in global television and print media.[5] [6] [7] [8] He holds an MBA from INSEAD where he is a Distinguished Fellow[9] and an Entrepreneur in Residence.[10] Roll's first book, Asian Brand Strategy, was named one of the "Best Business Books: Marketing" in 2006 by Strategy+Business magazine.[11] He is the founder CEO of Martin Roll Company, an advisory firm based in Singapore. He advises Fortune 500 companies,[1] Asian firms, family-owned businesses[12] and also served as a senior advisor to McKinsey & Company.[10] [1]
Martin Roll received a bachelor's degree in business and marketing management from Copenhagen Business School in 1989. He attended Young Managers Program in 1998 and completed his MBA from INSEAD in 1999.[1]
After completing his bachelor's degree in 1989, he worked in marketing and advertising firms including Bates and DDB Worldwide, handling global accounts like Ericsson and McDonald's.[1]
In 2000, he took on the role as chief marketing officer (CMO) with a Danish tech company, whose regional headquarters was in Singapore. Martin Roll founded his own management consulting business in 2002 aimed at helping companies to build their global brands.[1] He advises Fortune 500 companies,[1] Asian firms and family-owned businesses[12] on strategy, leadership, branding and marketing.
Roll was appointed as Senior Adviser to the global public relations firm, Burson-Marsteller in December 2011.[13]
In October 2017, he was appointed as Senior Advisor at Singapore based venture capital firm, Cocoon Capital.[7] He is an Associate fellow with the Institute on Asian Consumer Insight (ACI).[14] Martin Roll was appointed Senior Advisor to freelance-based agency Superson in March 2019.[15]
Roll has served as Senior Advisor at McKinsey & Company.[1]
In 2005, Martin authored his first book Asian Brand Strategy: How Asia Builds Strong Brands, published by Palgrave Macmillan. Asian Brand Strategy is regarded as one of the best books written on Asian branding strategy[16] [1] [17] and was rated a top global marketing book of 2006 by Strategy+Business.[11]
Professor John Quelch at Harvard Business School called it, "An important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global marketplace."[1]
The Daily Telegraph in its book review wrote, "In Asian Brand Strategy, he [Martin] sets out 10 ways to create an Asian brand in a marketplace that in the past has often dismissed image as unimportant."[18]
In a review of the book, Dominic Barton from McKinsey & Company said, "Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations."[1]
Martin Roll co-authored the book, The Future of Branding in 2016 together with a team of global business and marketing academics including Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava.[19]
Martin Roll is a business columnist with Harvard Business Review[20] and INSEAD Knowledge.[21]
Martin Roll is a frequent keynote speaker and EMCEE at international conferences on business and brand strategy with a focus on Asian brands, global strategy and leadership.[22] [23] He has spoken at business events like Thinkers50,[24] Women's Forum for the Economy and Society, Arab Luxury World,[25] TEDx,[26] World Knowledge Forum,[27] The Harvard Project for Asian and International Relations (HPAIR),[28] Strategy Summit[12] and Global Leaders Summit,[29] PowerBrands Glam Las Vegas.[30]
Roll teaches MBA, EMBA and Executive Education programmes at Nanyang Business School.[7] He also lectures at INSEAD,[31] CEIBS and ESSEC.[13]
He is a Danish citizen[1] and a Permanent resident of Singapore. He currently splits his time between Copenhagen and Singapore.[32] In an interview with China Daily, Roll said he spent about 250 days a year travelling globally on client engagements and keynote speeches.[1]