Martin Lindstrom Explained
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree.[1] He has written eight books including , Buyology – Truth and Lies About Why We Buy,[2] Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment,[3] and 2021 released The Ministry of Common Sense.[4] Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
In 2011, Lindstrom appeared in the Morgan Spurlock (Super Size Me) movie documentary The Greatest Movie Ever Sold and on America's Next Top Model. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world and included him in their updated lists for 2017.[5] [6]
Lindstrom is a columnist for Fast Company,[7] TIME magazine[8] and Harvard Business Review[9] and frequently contributes to NBC's Today show.[10]
Buyology
See main article: Buyology. In Buyology – Truth and Lies About Why We Buy, Lindstrom analyzes what makes people buy in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Through a study of the human psyche, he discusses the subconscious mind and how it plays a major role in deciding what the buyer will buy. The author claims to have studied the behavior of 2,000 humans for three years.[11] [12]
Small Data
Lindstrom spent time with 2,000 families in more than 77 countries to get clues to how they live.[13] In [14] Lindstrom discusses those trips, the process he uses to gather information, and the business decisions that information has led to.[15] In 2016, it was named a Best Business Book by strategy+business[16] and one of Inc. magazine's Best Sales and Marketing books.[17]
Ministry of Common Sense
In The Ministry of Common Sense, Lindstrom reflects how organizations and brands focus on internal politics and processes and do not pay much attention on the end-user. The book is published in 58 languages.[18]
Bibliography
- The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS (Houghton Mifflin Harcourt).
- (St.Martin's Press.
- Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications).
- Buyology - Truth and Lies About Why We Buy (Doubleday Business).
- BRAND sense - Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound (Free Press).
- BRANDchild- Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands (Kogan Page).
- Clicks, Bricks & Brands (Kogan Page).
- Brand Building On The Internet (Kogan Page).
Notes and References
- News: Time Magazine Influential 100 Honoree . https://web.archive.org/web/20090503142121/http://www.time.com/time/specials/packages/article/0,28804,1894410_1893209_1893463,00.html . dead . May 3, 2009 . 30 April 2009.
- News: New York Times Bestseller List . The New York Times . 16 November 2008.
- http://crownpublishing.com/2011/09/20/press-release-brandwashed-by-martin-lindstrom/ Press Release: Brandwashed by Martin Lindstrom
- News: Ewe . Koh . Why Materialism Has No Place in a Post-Pandemic World . . January 20, 2021 . en.
- Web site: Martin Lindstrom - Thinkers 50. Thinkers 50. 2015-11-22.
- News: Martin Lindstrom - Thinkers 50. 2015-11-09. Thinkers 50. 2017-11-20.
- Web site: Fast Company Author's Profile Page .
- News: Lindstrom . Martin . 2011-10-28 . Monkey See, Monkey Buy . en-US . Time . 2023-03-20 . 0040-781X.
- News: Lindstrom . Martin . 2011-12-09 . Shopping Carts Will Track Consumers’ Every Move . Harvard Business Review . 2023-03-20 . 0017-8012.
- Web site: Author's Today Show Appearances . 2009-03-07 . https://web.archive.org/web/20110929203446/http://www.martinlindstrom.com/index.php/cmsid__buyology_news#NBC+Today+ShowPersonal+Branding+Part+I . 2011-09-29 . dead .
- Web site: Martin Lindstrom Official . 2008-10-12 . https://web.archive.org/web/20081011071220/http://www.martinlindstrom.com/index.php/cmsid__buyology_where_to_buy . 2008-10-11 . dead .
- http://www.randomhouse.com/catalog/display.pperl?isbn=9780385523882 Random House profile of Buyology
- News: Why Small Data Is the New Big Data - Knowledge@Wharton. Knowledge@Wharton. 2017-11-20.
- News: Business Books - Best Sellers - March 13, 2016 - The New York Times. The New York Times. 2017-11-20. 0362-4331.
- News: Small Data Martin Lindstrom. 2015-10-02. Martin Lindstrom. 2017-11-22.
- News: Best Business Books 2016: Marketing. Taylor. Catharine P.. strategy+business. 2017-11-20.
- News: The Best Sales and Marketing Books of 2016. 2016-11-28. Inc.com. 2017-11-20.
- News: Feitelberg . Rosemary . Author Martin Lindstrom Challenges Us: Have You Any Common Sense? . . 1 February 2021.