Martin Boehm (dean) explained

Martin Boehm
Nationality:	German
Occupation:	Rector of EBS Universität für Wirtschaft und Recht Professor for Marketing and Sales
Boards:	GMAC EFMD
Education:	Reutlingen University (B.S.) Australian Graduate School of Entrepreneurship (MBA) Massachusetts Institute of Technology Frankfurt University(PhD)

Martin Boehm is the rector and a professor of marketing at EBS Universität für Wirtschaft und Recht since September 2021.^[1] Previously, he was the dean of the prestigious IE Business School in Madrid from 2017 until 2021 and a professor of marketing since 2006.^[2]

He currently serves on the board of the Graduate Management Admission Council^[3] as well as on the European Foundation for Management Development's EQUIS^[4] and EOCCS Accreditation Board.^[5] Boehm is also a member of the Industry Advisory Board for the EMBA Council.

Martin Boehm holds a MBA from Australian Graduate School of Entrepreneurship and obtained a doctorate in marketing from Frankfurt University.^[6] Additionally, he participated in the SSP program at MIT.

Publications (selection)

• Gensler, S., Verhoef, P., Böhm, M.^[7] (2011). “Understanding Consumers’ Multichannel Choices Across the Different Stages of the Buying Process”. Marketing Letters. Vol. 23(4): 987-1003
• Boehm, M. (2007).^[8] “Determining The Impact Of Internet Channel Use On A Customer’S Lifetime”. Journal of Interactive Marketing. Vol. 22(3): 2-22
• Marcos, F.  (2012).^[9] “El ámbito de aplicación subjetivo de la Ley de Defensa de la Competencia”. Revista de Derecho Constitucional, Civil y Mercantil. Vol. 142, 2012

Notes and References

1. News: Elmes. John. Martin Boehm: preparing students for jobs that don't exist yet. 22 May 2018.
2. Web site: Martin Boehm IE . 2023-07-24 . University . en.
3. Web site: GMAC Board of Directors. 22 May 2018.
4. Web site: What is EFMD. 22 May 2018.
5. Web site: EOCCS Governance. 22 May 2018.
6. Web site: Martin Boehm IE . 2023-07-24 . University . en.
7. Web site: "Understanding Consumers' Multichannel Choices Across the Different Stages of the Buying Process". Marketing Letters. Vol. 23(4): 987-1003. Gensler S., Verhoef, P., Boehm, M.. 2011. Research Gate.
8. Boehm. Martin. 2008-01-01. Determining the impact of internet channel use on a customer's lifetime. Journal of Interactive Marketing. 22. 3. 2–22. 10.1002/dir.20114. 1094-9968.
9. Web site: Martin Boehm. IE Business School. en. 2019-06-04.