Martha Rogers (professor) explained

Martha Rogers
Birth Date:10 March 1955
Occupation:Author, speaker, founding partner of Peppers & Rogers Group

Martha Rogers (born March 10, 1955) is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the Fuqua School of Business at Duke University[1] and a co-director of the Duke Center for Customer Relationship Management (CRM).[2]

Biography

Rogers graduated from Birmingham-Southern College in 1974 and earned her PhD at the University of Tennessee as a Bickel fellow.[3]

Rogers has been published in academic and trade journals, including the Harvard Business Review,[4] Journal of Advertising Research,[5] and the Journal of Public Policy and Marketing.[6]

Rogers has co-authored nine customer strategy books with Don Peppers. Peppers and Rogers are often credited with having launched the CRM revolution with their first book, The One to One Future: Building Relationships One Customer at a Time (1993).[7] Inc. Magazine managing editor George Gendron called this book "one of the two or three most important business books ever written", while Business Week called it the "bible of the new marketing".[8] [9] In 2011, the authors released a second, updated edition of their textbook, Managing Customer Relationships: A Strategic Perspective.[10]

In 2010, Rogers married television personality and talk show host Dick Cavett in New Orleans, Louisiana.[11]

Bibliography

Notes and References

  1. Web site: Martha Rogers. https://web.archive.org/web/20081005090607/http://www.fuqua.duke.edu/faculty_research/faculty_directory/rogers/. dead. 5 October 2008. 5 October 2008. 12 August 2017.
  2. Web site: The Center for Customer Relationship Management at Duke University . https://archive.today/20130217091240/http://www.fuqua-europe.duke.edu/centers/ccrm/index.html . 17 February 2013 . dead.
  3. Web site: The University of Tennessee, Knoxville . Utk.edu . 2016-12-10.
  4. Do You Want to Keep Your Customers Forever?. Harvard Business Review. March 1995. 12 August 2017.
  5. Web site: Home - the Journal of Advertising Research. https://archive.today/20130216081831/http://www.journalofadvertisingresearch.com/ArticleCenter/default.asp?ID=6549&Type=Article. dead. February 16, 2013. Journalofadvertisingresearch.com. 12 August 2017.
  6. Web site: Martha Rogers . Customer Strategy: Observations from the Trenches . Marketingpower.com . 2016-12-10.
  7. Web site: The One to One Future | Business Book Summaries . Bizsum.com . 2016-12-10.
  8. Web site: Don Peppers Joins JETERA Board of Advisors . https://web.archive.org/web/20161220113249/http://www.prweb.com/releases/2007/05/prweb529466.htm . dead . December 20, 2016 . Prweb.com . 2007-05-31 . 2016-12-10.
  9. Web site: Donald Peppers . Donald Peppers: Executive Profile & Biography - Bloomberg . Investing.businessweek.com . 2007-06-20 . 2016-12-10.
  10. Web site: Books by Don Peppers And Martha Rogers, Ph.D.. https://web.archive.org/web/20121004203846/http://www.1to1media.com/speaking/view.aspx?itemid=33604. dead. 4 October 2012. 4 October 2012. 12 August 2017.
  11. News: This Time, Cavett Answers the Questions . The New York Times . November 12, 2010 . April 10, 2011 . Karin . Lipson.

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