Markmonitor Explained

Markmonitor
Type:Subsidiary
Location:Boise, Idaho, USA
Area Served:Worldwide
Num Employees:520 (2017)

Markmonitor Inc. is an American software company founded in 1999. It develops software intended to protect corporate brands from Internet counterfeiting, fraud, piracy, and cybersquatting. MarkMonitor also develops and publishes reports on the prevalence of brand abuse on the Internet.

In November 2022, the company was acquired by Newfold Digital.[1]

History

Markmonitor was founded in 1999[2] in Boise, Idaho[3] and its initial business as a service provider for the protection of corporate trademarks on the Internet. In 2000, it gained ICANN accreditation status for domain registration[4] and acquired a domain management business called AllDomains the following year.[5] [6]

In October 2010, Markmonitor acquired an anti-piracy company (DtecNet)[7] [8] [9] and was itself purchased by Thomson Reuters' Intellectual Property & Science business in July 2012. In 2016, the IP division of Reuters, including Markmonitor, was sold to two venture capital companies, under the new parent company Clarivate Analytics.

In 2022, Clarivate announced that Newfold Digital purchased its subsidiary. Backed by the Clearlake and Siris groups, Newfold is a web and commerce technology provider.

Research

According to the Markmonitor web site, it has been publishing a report called the Brandjacking Index since 2007, to assess how Internet threats affect corresponding brands. The company's annual report says that cybersquatting increased 18 percent in 2008[10] and "phishing attacks" rose 36 percent in the first quarter of 2009.[11] [12]

In 2010, the company estimated that $200 billion in revenues is lost annually as a result of worldwide counterfeiting and piracy on the Internet.[7] The 2011 report said the company had identified 23,000 listings "for clones, suspected counterfeits, or gray market" versions of tablet computers[13] by 8,000 sellers.[14] [15] A 2011 opinion piece in Techdirt criticized the research methodology of Markmonitor's report.[16]

Corporate Structure

Markmonitor, a subsidiary of Newfold Digital, is an ICANN-accredited domain registrar established in 1999.[17]

Headquarters
Leadership
Directors
Management
Contact Information

Products and services

According to Markmonitor, it develops and markets brand protection software and services[18] to combat counterfeiting, piracy, cybersquatting and paid search scams in four categories; domain management, antifraud software, brand protection and antipiracy.[19] The Idaho Statesman reported that "Markmonitor safeguards more than half of the Fortune 100 brands".[3]

Markmonitor registers the domains and provides Whois lookup information for a variety of companies. These companies include:

Notes and References

  1. News: Clarivate Successfully Completes Divestiture of MarkMonitor to Newfold Digital. PR Newswire. 2023-01-07. en-US.
  2. News: New York-based Thomson Reuters to buy MarkMonitor, founded by Boise residents . Idaho Statesman . July 16, 2012. April 30, 2013.
  3. News: New York-based Thomson Reuters to buy MarkMonitor, founded by Boise residents . Idaho Statesman . July 26, 2012 . December 7, 2012. Sandra. Forester.
  4. News: Keeping Watch. May 2010. December 8, 2012. American Executive.
  5. News: Boise firm helps big ones keep their Web sites safe. January 15, 2004. The Idaho Statesman. December 8, 2012.
  6. News: Rao . Leena . Internet Watchdog Guards Brands Online . San Francisco Business Times . January 11, 2009 . January 28, 2012.
  7. News: Wauters . Robin . MarkMonitor Acquires DtecNet To Combat Online Piracy . TechCrunch . October 18, 2010 . January 28, 2012.
  8. News: Prince . Brian . MarkMonitor Acquires DtecNet to Fight Piracy . eWeek . October 18, 2010 . January 28, 2012.
  9. News: Howard. Julie. Boise firm helps big ones keep their Web sites safe. 7 January 2003. Idaho Statesman. 7 January 2003.
  10. News: PC World. June 25, 2009. Domain-name Wars: Rise of the Cybersquatters. Robert. Mitchell. December 8, 2012.
  11. News: George . Hulme . Social Network users Increasingly Under Siege . InformationWeek . June 29, 2009 . January 28, 2012.
  12. News: Kelly . Higgins . Report: Social Networking Phishing Attacks Up More Than 240% . Dark Reading . June 29, 2009 . January 28, 2012.
  13. News: Lowensohn . Josh . Tablet knockoffs running rampant, brand firm says . CNET . November 1, 2011 . January 28, 2012.
  14. News: Camm-Jones . Ben . Fake iPads 'flood the market' . IDG . January 11, 2011 . January 28, 2012.
  15. News: The Wall Street Journal. August 17, 2012. No 'Phishing': Banks Try to Sink Scammers. Andrew. Seidman.
  16. News: Masnick . Mike . Highly Flawed 'Piracy' Report Used To Support Positions That Are Unrelated . TechDirt . January 13, 2011 . January 25, 2012.
  17. Web site: "About Us": MarkMonitor .
  18. News: Nielsen's Whiting Joins MarkMonitor Board . Brand Week . October 27, 2009 . July 14, 2010 . https://web.archive.org/web/20101102231841/http://www.brandweek.com/bw/content_display/esearch/e3i7a4f853fe57e4c0becfe37b2a5c3fd33 . November 2, 2010 . dead .
  19. Web site: MarkMonitor Corporate Overview. MarkMonitor. March 7, 2012.
  20. Web site: Maxwell . Andy . Nintendo vs. Garry’s Mod: Dissecting the ‘Fake’ Domain Behind All the Chaos . TorrentFreak . April 26, 2024 . April 26, 2024.
  21. News: Thomson Reuters snaps up online brand protection giant MarkMonitor. Robin. Wauters. July 26, 2012. December 8, 2012. The Next Web.
  22. News: Domain Names registered with abuse complaint email address "abusecomplaints@markmonitor.com". OTX. AlienVault. January 29, 2024. January 29, 2024. OTX AlienVault.

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