Market Basket (California) Explained

Market Basket was the name used by two separate chains of supermarkets within Southern California. The first chain originated in Pasadena and operated from 1930 until 1982. The second chain operated from 1989 until 1994.

Kroger-associated chain (1930–1982)

The first store opened in Pasadena on Colorado Boulevard at Meredith in 1930.^[1] The chain had 14 stores in the Pasadena area by 1934.^[2] The chain had 42 locations in 1959 including as far as Santa Ana and San Bernardino.^[3] Kroger bought the chain in 1963 when Market Basket annual sales were $121 million (~$ in).^[4]

In 1982, Kroger decided to exit the competitive Southern California supermarket business and broke up the 65 store Market Basket chain by selling many of stores to Ralphs, Boys, Hughes and Vons while closing the rest. At that time, the Market Basket name was retired while Kroger kept the rights to the Market Basket brand within California.^[5]

Boys–Yucaipa-associated chain (1989–1994)

In 1989, Boys Markets "paid a small fee" to Kroger for the rights to use the Market Basket name within Southern California and rebranded 17 stores in the suburbs as Market Basket.^[6] Yucaipa acquired Boys a few weeks later.^[7]

By 1991 the stores were part of Food 4 Less, owned by Yucaipa Co.^{[8] [9]} The Market Basket brand was finally retired after Yucaipa acquired Ralphs in 1994 and the various chain were consolidated into the better known Ralphs or Food 4 Less banners.^{[10] [11]}

In popular culture

Jerry Lewis plays a stock clerk upon whom a stack of Hi-C cans falls in the Market Basket supermarket at 11315 Ventura Boulevard, Studio City, Los Angeles, in the 1964 film The Disorderly Orderly.^{[12] [13]}

External links

• Photos related to Market Basket on Calisphere, University of California
• Images of the first Market Basket stores from an internal magazine
• List of Market Basket locations as of 1959

Notes and References

1. Market Basket News . March 1949 . 1 . 3 . Avenue to the Sky - Lake Avenue, Pasadena.
2. News: Advertisement for Market Basket . Monrovia News-Post . February 12, 1934 . 8 . newspapers.com.
3. Web site: Advertisement for Market Basket . . December 28, 1959 . 25 . newspapers.com.
4. News: Market Basket, Kroger Chain Finish Merger . . October 1, 1963 . 46 . . .
5. News: Safeway Sale May Start Food Fight . . December 4, 1987 . Nancy . Yoshihara.
6. News: Market Basket Signs Will Be Going Up Again: Boys Markets Changing Names of Some Stores . . April 22, 1989 . Jube Jr. . Shiver.
7. News: Parent of Boys Markets, Claremont Firm to Merge . . May 10, 1989 . Linda . Williams.
8. News: San Clemente Agency Snares Alpha Beta Pact : Promotion: Husband-wife team scores a coup in landing $10-million advertising account with 141-store chain. (Team Wins Key Account) . . September 4, 1991 . 134 . Anne . Michaud. Alternate link via newspapers.com
9. News: Off the Shelf . . February 3, 1992 . 320 . Jube . Shiver Jr.. Alternate link via newspapers.com
10. News: Super-Merger: Parent of O.C.'s Alpha Beta Finalizes Deal to Buy Ralphs for $1.5 Billion . . September 15, 1994 . White . George . Johnson . Greg . amp.
11. News: Merger of Ralphs, Food 4 Less Chains Delayed Pending Shareholder OK . . September 14, 1994 . George . White.
12. Web site: "Filming and Production" for The Disorderly Orderly . IMDb.
13. Web site: Market Basket Mayhem!! . August 3, 2007 . Pleasant Family Shopping.