| MarketFair | |
| Location: | West Windsor, New Jersey |
| Coordinates: | 40.3148°N -74.661°W |
| Address: | 3535 U.S. 1, Princeton, NJ |
| Opening Date: | August 1987 |
| Developer: | JMB/Federated Realty |
| Manager: | Centennial Real Estate |
| Number Of Stores: | 38 |
| Number Of Anchors: | 4 |
| Floors: | 1 |
| Publictransit: | NJ Transit bus: 600, 605 |
MarketFair (also referred to as MarketFair Mall) is a shopping mall in West Windsor, New Jersey, with a Princeton mailing address.[1] With a gross leasable area of, the mall is located along U.S. Route 1, between New York City and Philadelphia.[2] About 83,000 cars pass by every day.[2] The anchor stores are AMC Theatres, Pottery Barn, LensCrafters, and Barnes & Noble.
MarketFair was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by Centennial. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure.[2] was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court.[2] By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.[2]
There are about 38 different establishments in the mall.[2] Home furnishings accounts for a large part of the center’s mix.[2] The mall is distinguished by its assortment of specialty shops, such as Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Tommy’s Tavern + Tap (opened on December 7, 2020; replaced Big Fish Seafood Bistro), P.F. Chang's. Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, and Qdoba,[3] that all opened in Fall 2013. There is also a ten-screen AMC Theatres.
The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.[2]