Mark Fitzloff Explained

Mark Fitzloff (born February 3, 1971, in Milwaukee, Wisconsin) is an American advertising creative director and the founder of the Opinionated advertising agency. He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand.[1] He is also the executive producer and screenwriter of Tempbot,[2] Neill Blomkamp's cult short film.

Mark worked as a writer, creative director and Executive Creative director in the Portland, Oregon, headquarters of Wieden+Kennedy, Nike's long-standing advertising agency. Mark ran W+K's Portland office with partners Susan Hoffman and Tom Blessington. He also oversaw the global network of WK as global ECD.

Mark started working at W+K in 1999. His creative career highlights include multiple super bowl commercials,[3] repeated recognition by top award shows, including Cannes,[4] [5] D&AD, Clios and the One Show,[6] and leading new business for W+K including Coca-Cola, P&G and Levi's. He has also been interviewed in several business and industry trade publications,[7] [8] [9] as well as on Fox News, discussing creativity in Super Bowl advertising.[10]

In 2015, Mark served as the Titanium Jury President at the Cannes Lions International Festival of Creativity.

Mark founded his own agency called Opinionated in 2017. Opinionated has done work for adidas, Unilever and Pepsico among other notable brands and has been named AdAge Small Agency of the Year five years in a row.

External links

Notes and References

  1. Web site: Mark Fitzloff on the Spot . AdWeek . ...the 34-year-old is applying lessons learned on that iconic brand for a 2007 relaunch of Old Spice, a drugstore staple whose image, and signature bottle, has been collecting dust. . Mae Anderson and Deanna Zamit .
  2. Web site: Full cast and crew for Tempbot (2006) . . Mark Fitzloff: writer. Mark Fitzloff: Executive Producer . September 21, 2009.
  3. Web site: Funny Commercials World – tag: Mark Fitzloff . Heineken: Expedition Leader. Careerbuilder.com: Tips . September 21, 2009.
  4. Web site: Cannes Lions Winners, Shortlists and Entries Listing: Cyber Lions -Old Spice: Swaggerize Me . Mark Fitzloff: Executive Creative Director, Copywriter, Creative Director . Cannes Lions . September 21, 2009 . dead . https://web.archive.org/web/20090828011044/http://work.canneslions.com/cyber/entry.cfm?entryid=9064 . August 28, 2009 .
  5. Web site: Cannes Lions Winners, Shortlists and Entries Listing: Coraline . Mark Fitzloff: ECD [Executive Creative Director] . Cannes Lions . September 21, 2009 . dead . https://web.archive.org/web/20090826162841/http://work.canneslions.com/titanium/entry.cfm?entryid=487 . August 26, 2009 .
  6. Web site: Coca-Cola: Videogame . Awards: CLIO Awards 2007, ONE SHOW 2007. Creative Director: Mark Fitzloff . dead . https://archive.today/20120729115308/http://www.coloribus.com/adsarchive/tv-commercials/cannes-lions-videogame-506087/ . July 29, 2012 . mdy-all .
  7. Web site: Old Spice Smells Like a Billion Bucks . FastCompany . Evan West . May 1, 2009 . The new strategy, explains Mark Fitzloff, an executive creative director at the agency, is an irreverent spin on the kind of demonstration-based advertising that built many of P&G's 24 billion-dollar brands. . September 21, 2009.
  8. Web site: CareerBuilder Hopes 'Tough Love' Attracts . Wall Street Journal, WSJ.com . Stephanie Kang . January 18, 2008 . "The fact is, our consumers are in an office," says Wieden Creative Director Mark Fitzloff. "I don't know that we had much of a choice in the matter." . September 21, 2009.
  9. Web site: Old Spice Tries a Dash of Humor to Draw Young Men . "Our timing was good because this is a moment when everyone appreciates authenticity, when retro is not necessarily a bad word," Mr. Fitzloff said. "So we can say, 'You can either be authentic or trendy.'" . The New York Times, NYTimes.com . Stuart Elliott . January 8, 2007 . September 21, 2009.
  10. Web site: The Big Story w/ Gibson and Nauert: Topics and Guests for Friday, Jan. 30 . FOXNews.com . Super Bowl commercials: Mark Fitzloff, ad copy writer . January 30, 2004 . September 21, 2009.

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