MaritzCX explained
MaritzCX LCC was a customer experience (CX) and market research company providing consumer data analysis in real time.[2] [3] [4] In February 2020, it was announced that MaritzCX would be acquired by InMoment, another Utah-based customer feedback management company.[5] MaritzCX provided platforms for strategy and design consulting, mystery shopping, data analysis models, comprehensive program management, and data collection and validation services. MaritzCX served the automotive, business-to-business (B2B), consumer technology, financial, government, retail, travel, and hospitality industries.[6]
Overview
MaritzCX was headquartered in Lehi, Utah, and was a subsidiary of the international sales and marketing services company, Maritz Holdings LLC. In addition to its main campus in Utah, the company had offices throughout the United States and Canada as well as the United Kingdom, Germany, and Australia.[7]
History
MaritzCX was formed in January 2015, after Maritz Holdings bought Allegiance, Inc., in November 2014.[8] [9] After working together for several years, the two companies paired Allegiance's innovative CX software and Maritz's research and strategic consulting industries. Emerging as MaritzCX, the firm had over 900 employees and earned nearly $200 million in revenue during its first year.[10] [11] In June 2017, MaritzCX partnered with a fintech and consultant company Protiviti Inc.[12]
In February 2020, MaritzCX merged with InMoment, retaining the InMoment brand. The deal was backed by private equity firm Madison Dearborn Partners which already had a stake in InMoment since May 2019.
In 2021, InMoment acquires Lexalytics, a language processing and analytics firm.[13]
Notes and References
- Web site: Silicon Slopes Vs. Silicon Valley: Four Tech Unicorns, Thousands Of Startups, No Frenzy. Feldman. Amy . April 3, 2017. Forbes. 2018-02-04.
- News: Tech jobs are everywhere in Utah. State leaders want to get you the training to fill one.. Gorrell. Mike. August 24, 2017. The Salt Lake Tribune. 2018-02-04. en-US.
- News: Surprise! Americans earning over $200K a year opt for this vehicle.... Eisenstein. Paul A.. March 3, 2017. NBC News. 2018-02-04. en.
- Web site: What the Richest Americans are Driving Now. https://web.archive.org/web/20170222074600/http://time.com/money/4676840/what-the-richest-americans-are-driving-now/. dead. February 22, 2017. Tuttle. Brad. February 21, 2017. Time Magazine. en. 2018-02-04.
- News: InMoment To Acquire MaritzCX — A Strong Match For CX Leaders Looking For Technology And Services. Adams. Faith. February 26, 2020. Forrester. 2021-03-05. en-US.
- News: Brooke Hemphill. MaritzCX Helps nib Launch Multi-brand, Multi-country CX Program. 11 February 2018. B&T. 16 August 2017.
- News: Customer experience company MaritzCX opens its door in Sydney. Williams. Azadeh. October 20, 2015. CMO. 2018-02-04. en-au.
- News: Maritz Holdings Acquires Allegiance Software, Creates New Company. November 5, 2014. Wall Street Journal. 2018-02-04. https://web.archive.org/web/20170119175351/http://www.wsj.com/articles/DJFVW00120141105eab5b6auh. 2017-01-19. dead. en-US. 0099-9660.
- Web site: MaritzCX lays off 40 employees. Feldt. Brian. October 4, 2016. Business Journal. 2018-02-04.
- News: Maritz Research, Allegiance merging to form MaritzCX. Brown. Lisa. November 5, 2014. stltoday.com. 2018-02-04. en.
- News: MaritzCX lays off 40 in Fenton and Salt Lake City. Brown. Lisa. October 4, 2016. stltoday.com. 2018-02-04. en.
- News: Provo Even Stevens opens, AE2S new specialist, MaritzCX partners with Protiviti. Karissa. Neely. June 28, 2017. Daily Herald. 2018-02-04. en.
- News: Natural language processing pioneer Lexalytics acquired by InMoment. Wodecki. Ben. September 10, 2021. AI Business. 2022-02-04. en-au.
