Marina Willer Explained

Marina Willer is a Brazilian-born graphic designer and filmmaker based in the United Kingdom.[1]

Biography

Willer grew up in Brazil, and developed a passion for design, largely due to the influence of her artist parents. She went on to study graphic design at the Royal College of Art in London. After gaining her MA, she was approached by brand agency Wolff Olins. Despite being more interested in filmmaking at the time, she accepted their offer and worked with the agency for over a decade. The firm recognized her talent for design, and she gained the title of creative director.[2] Following her work with Wolff Olins, she joined the Pentagram team as their first female partner. Her work continues to be grounded in experimentation and fluidity.[3] In addition to her work with Wolff Olins and Pentagram, She has been a D&AD judge,[4] an external examiner at the Royal College of Art[5] and is a member of the Alliance Graphique Internationale.[6] She was named one of Creative Review's Creative Leaders 2017 and was inducted into Design Week's Hall of Fame in 2018.[7] In 2021 Marina was made a Royal Designer for Industry[8] (RDI) by the Royal Society of Arts in London.[9]

Career

Graphic Design

During the course of her career, Willer has led the design of major identities schemes for Amnesty International, Tate, Southbank Centre, Serpentine Galleries, Nesta, Oxfam, Macmillan Cancer Support, Natural History Museum and Rogers Stirk Harbour + Partners.[10] [11] [12] [13] She led the rebrand of Battersea[14] and designed ‘Ferrari: Under the Skin’ and ‘Stanley Kubrick: The Exhibition’ for the Design Museum[15] as well as ‘Mangasia: Wonderlands of Asian Comics’ for the Barbican Centre.[16]

Film

Willer's first feature film, Red Trees,[17] premiered at the 2017 Cannes Film Festival[18] and was released worldwide by Netflix in 2018.[19] Willer has made several films for British architect Richard Rogers, including Exposed[20] – a film to introduce Rogers' exhibition at the Pompidou Centre – and Ethos,[12] which was screened at the Royal Academy of Arts.

Notes and References

  1. Web site: McLaughlin . Aimée . 2017-11-16 . Pentagram's comic-inspired identity for the Barbican's manga exhibition . 2024-03-01 . Design Week . en-UK.
  2. Web site: Burgoyne . Patrick . 2012-02-29 . Marina Willer joins Pentagram . 2023-11-30 . Creative Review . en-UK.
  3. BURGOYNE, PATRICK. “Willer Steps Up.” Creative Review, vol. 32, no. 4, Apr. 2012, pp. 38–42. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=keh&AN=74650603.
  4. Web site: Marina Willer - D&AD Member Profile . www.dandad.org.
  5. Web site: Dawood . Sarah . 28 June 2018 . Marina Willer: "Design should never be self-indulgent" .
  6. Web site: Members . AGI.
  7. Web site: 8 December 2017 . 10 people who made an impact on the design industry in 2017 .
  8. Web site: Current The RDI is the highest accolade for designers in the UK . 2021-11-26 . The RSA . en.
  9. Web site: Long . Molly . 2021-11-25 . Marina Willer, Ilse Crawford among 2021 Royal Designers for Industry . 2021-11-26 . Design Week . en-UK.
  10. Web site: Marina Willer - Creative Review. 31 May 2017 .
  11. Web site: Pentagram partner Marina Willer designs new identity for Nesta. Aimée. McLaughlin. 8 February 2017.
  12. Web site: How to create a strong identity for your practice. June 11, 2015. Marina. Willer. Architects Journal.
  13. Web site: Marina Willer. It's Nice That.
  14. Web site: Battersea Dogs & Cats Home reveals "honest" rebrand by Pentagram. Aimée. McLaughlin. 16 April 2018.
  15. Web site: Pentagram "goes beyond cliché of masculinity" for Ferrari exhibition. 22 November 2017.
  16. Web site: Pentagram's comic-inspired identity for the Barbican's manga exhibition. Aimée. McLaughlin. 16 November 2017.
  17. Web site: Impressionistic visual essay 'Red Trees' reinvents Holocaust film genre. Renee. Ghert-Zand. www.timesofisrael.com.
  18. Web site: Pentagram's Marina Willer reveals first screening of feature film. Sarah. Dawood. 27 April 2017.
  19. News: What's on TV Saturday: 'Hope & Fury' and the 'Kids' Choice Awards'. Gabe. Cohn. 24 March 2018. The New York Times.
  20. Web site: AGI Open — Marina Willer. 2013.agi-open.com.

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