Marin Software Explained

Marin Software Incorporated
Type:Public
Traded As:NASDAQ:
Russell Microcap Index component
Revenue:$58.6 million (2018)
Num Employees:500+
Location City:San Francisco, California
Location Country:United States

Marin Software Incorporated is an online advertising company based in San Francisco. The software company focuses on viewing and promoting advertisements.

History

Christopher Lien, Wister Walcott, and Joseph Chang founded Marin Software in April 2006. Lien and Walcott are stiill working in the company, Lien as the Chief Executive Officer and Walcott as Executive Vice President, Product and Technology.

Lien stated he thought of the company's concept following a brief stint of working for an online advertisements firm in 2005. He realized that there is a need software for managing online campaigns for search advertisers. Lien shared his idea with Chang and a former high school classmate, Wister Walcott. Chang had built J. Drew’s website and was a co-worker with Lien at Bluelight.com, Kmart’s eCommerce site, when it launched in 1999. Walcott, who previously worked at the software giant Siebel, required a bit more convincing. Alongside Lien, they both drove up and down California’s Highway 101 in early 2006, interviewing search marketers in Silicon Valley about their experience managing online ads. After a half-dozen interviews, they convinced Walcott to join them.[1]

In April 2007, Marin Search Marketer made its debut and became commercially available in North America, signing Razorfish, Trouve Media, and ZipRealty. Marin Search Marketer has since become MarinOne, its next-generation advertising platform.[2]

Marin Software expanded into the European market with the opening of its UK office in early 2009.[3]

The company shared plans to expand into Asia-Pacific with offices in Singapore and Shanghai in January 2011. This announcement coincided with the announcement of a partnership with the company Baidu.[4] In June 2011, Marin Software announced its expansion into Australia with the opening of an office in Sydney.[5] The following year, they did the same in Tokyo.[6]

Between 2006 and 2012, Marin raised more than US$100 million in funding. The company reported a revenue of $36M in 2011 and $50M in 2012.[7]

In late 2012, Marin Software's CEO, Chris Lien, remarked to MediaPost that the company would undergo an IPO in 2013.[8] On February 13, 2013, The company filed with the SEC for a $75M initial public offering.[9]

Initial public offering

On March 22, 2013, the company went public, selling 7.5M shares at a price of $14 per share, raising $105M at a valuation of $425M.[10] [11]

On September 24, 2014, Marin Software announced the launch of the Marin Audience Marketing Suite. (MAMS).[12] On June 12, 2018, It launched MarinOne, its next-generation advertising platform for advertisers and agencies, at SMX Advanced in Seattle.

Acquisitions

The following is a list of acquisitions by Marin Software:

Funding

External links

Notes and References

  1. Fortune, November 16, 2012, https://tech.fortune.cnn.com/2012/11/16/a-tech-advertising-behemoth-in-the-making/
  2. Web site: Marin Software Integrates Data Silos, Introduces New Platform . 2023-01-31 . www.mediapost.com . en.
  3. Luan Goldie, "NewMediaAge", March 27, 2009, "http://www.nma.co.uk/news/marin-software-opens-first-london-office/42012.article"
  4. Laurie Sullivan, "Media Post", January 20, 2011, "http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143293"
  5. VentureBeat, June 16, 2011, "http://venturebeatprofiles.com/news/view/marin-software?article=408583"
  6. Web site: Marin Software Attends ad:tech Tokyo and Opens New Tokyo Office Marin Software Blog . 2023-01-31 . www.marinsoftware.com.
  7. Fortune, November 16, 2012, "http://tech.fortune.cnn.com/2012/11/16/a-tech-advertising-behemoth-in-the-making/"
  8. Web site: Marin To File IPO In 2013 . 2023-01-31 . www.mediapost.com . en.
  9. Web site: Savitz . Eric . Marin Software Files IPO . 2023-01-31 . Forbes . en.
  10. "Wall Street Journal" March 22, 2013, "http://online.wsj.com/article/BT-CO-20130322-707445.html"
  11. Web site: Lunden. Ingrid. Ad-Tech Specialist Marin Software Raises $105M In IPO As Shares Pop 40%, But Now Under $18. TechCrunch. March 22, 2013.
  12. "Yahoo! Finance" September 24, 2014, "https://finance.yahoo.com/news/marin-software-launches-audience-marketing-123000305.html" (Press Release)
  13. Web site: Lunden . Ingrid . 2014-06-02 . Marin Software Buys Social Retargeting Co. Perfect Audience For $23M . 2023-01-31 . TechCrunch . en-US.
  14. Web site: Marin Software Buys France's SocialMoov For Up To $20.75M. www.techcrunch.com. 5 February 2015 . 6 February 2015.
  15. Web site: Retail News and Ecommerce Market Research I Digital Commerce 360 . 2023-01-31 . www.digitalcommerce360.com.
  16. Web site: Rao . Leena . 2011-04-06 . Marin Software Raises $16 Million For Paid Search Management Platform . 2023-01-31 . TechCrunch . en-US.
  17. News: Rao . Leena . 2010-06-03 . Marin Raises Another $11.2 Million For Search Engine Management Software . en-US . TechCrunch . 2023-01-31.
  18. Web site: 1999-11-30 . Xconomy: Marin Software Receives $13,000,000 Series C Financing Round . 2023-01-31 . Xconomy . en.
  19. Web site: Dealbook . 2008-04-07 . Marin Raises $7.25 Million in Series B . 2023-01-31 . DealBook . en.
  20. Web site: Rao . Leena . 2009-04-28 . Marin Raises $13 Million For Search Engine Management Software . 2023-01-31 . TechCrunch . en-US.

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