Maria Tash Explained

Maria Tash
Trade Name:Maria Tash
Former Name:Venus Body Arts
Type:Private
Founded: in East Village, Manhattan, New York
Founder:Maria Tashjian
Hq Location City:New York
Hq Location Country:United States of America
Num Locations:[1]
Num Locations Year:2022
Owner:Maria Tashjian
Num Employees:~200
Num Employees Year:2019

Maria Tash (born Maria Tashjian in West Islip, New York) is a jewelry designer and retailer. Tash founded the eponymous Maria Tash, a New York-based luxury piercing and fine jewelry brand.[2] The brand specializes in body piercing, ear curation,[3] and fine jewelry design. Originally founded in New York City in 1993, Maria Tash has since expanded globally.[4]

Tash's work, under her eponymous brand, has combined elements of mainstream piercing culture with fine jewelry, coining the term “Curated Ear”[5] to refer to an ear pierced with fashionable intention and under the direction of piercing experts.

Early years and education

Originally from West Islip, New York and raised in New York City,[6] Maria Tash (birth name Maria Tashjian) attended Columbia University[7] and the Fashion Institute of Technology.[8] She also attended King's College in London, England.

Career

Tash opened her first studio, Venus Modern Body Art, in 1993 in Manhattan's East Village, specializing in navel piercings and jewelry. Venus Body Arts[9] later became Venus by Maria Tash[10] until eventually Tash decided to use her own name for the shop. While first specializing in navel jewelry, the shop later become known for a variety of ear piercing styles.[11]

Tash launched a line of international stores with its flagship location opening in New York City in 2004. In 2016, the brand began expanding globally with the opening of a shop at Liberty London.[12] Maria Tash has since opened permanent locations in Rome,[13] Dublin,[14] Harrods London,[15] and Dubai.[16] [17]

In November 2018 she opened her second freestanding location outside New York City with a 2,000 sq. ft luxury boutique in The Dubai Mall.[18] [19]

In 2020 during the Corona-Pandemic, Maria Tash began to offer complimentary virtual appointments through FaceTime and Google Hangouts in English, Spanish, French, Italian and Arabic.[20]

Design and cultural impact

Tash modified several industry standard methods of assembling jewelry to create pieces that better fit the wearer. These include a “threaded” style earring backing and "invisible set" diamonds, which are notched and set below the crown.[21] Tash's designs are often smaller and more subtle than the traditional punk-style heavy piercings that were popular in the early 1990s,[22] when Tash began piercing.

Her designs have been worn by Hailey Bieber, Rihanna, Ashley Graham, Queen Rania and Maritta Hallani.

Notes and References

  1. Web site: Store List .
  2. Web site: About the Designer Discover Maria Tash. Maria Tash. en. 2019-10-03. 2019-10-03. https://web.archive.org/web/20191003223134/https://www.mariatash.com/discover-maria-tash/about-the-designer.html. dead.
  3. News: The curated ear: why delicate, decorative piercings are the new tattoos. Kale. Sirin. 2019-07-03. The Guardian. 2019-10-03. en-GB. 0261-3077.
  4. Web site: How Maria Tash Went From Piercing Her Friends' Ears at Home to Launching a Global Jewelry Line. McCall. Tyler. Fashionista. May 2018 . en. 2019-10-03.
  5. Web site:
    1. CuratedEar: What it is and where you can get one
    . OConnell. Edaein. IMAGE.ie. 6 September 2019. 2019-10-03.
  6. Caroline. Hamelle. September 2019. Des petits trous, des petits trous.... Grazia France. 508. 50–51.
  7. Angrilli, Linda; Matthew Nadelhaft (2004). "Piercing Analysis". FIT Network Magazine
  8. Web site: QAPP. 15th QAPP (The Association of Professional Piercers) Annual Conference & Exposition Handbook. QAPP. 25 November 2012. 34. https://web.archive.org/web/20140809044903/https://www.safepiercing.org/wp-content/uploads/2010/09/APP_2010Program_web.pdf. 9 August 2014. dead.
  9. Web site: Body Piercer to Christina Aguilera Comes to Avenue A. localeastvillage.com. en-US. 2019-10-03.
  10. Web site: Noho Piercing Shop Venus by Maria Tash, Sketched. Staff. Racked. 2013-02-05. Racked NY. en. 2019-10-03.
  11. Web site: The piercing trend gets an upmarket makeover: how Maria Tash made the 'curated ear' a style essential. Independent.ie. 3 August 2019 . en. 2019-10-03.
  12. Web site: Celebrity piercer Maria Tash opens permanent London shop at Liberty. 2016-08-08. Evening Standard. en. 2019-10-03.
  13. Web site: Come si portano i piercing d'estate: i consigli dell'esperta. 2018-06-14. Glamour.it. it. 2019-10-03.
  14. Web site: A permanent Maria Tash pop-up is coming to Brown Thomas this October. ODonoghue. Niamh. IMAGE.ie. 6 September 2018. 2019-10-03.
  15. Web site: Piercing Princess Maria Tash Joins Harrods' Fashion Lab with New Boutique. Ma. Fiona. 2018-08-06. WWD. en. 2019-10-03.
  16. Web site: This Celebrity-Beloved Jeweler is Opening up a Dubai Boutique. 2018-11-05. Vogue Arabia. 2019-03-15.
  17. Web site: مصممة الأقراط المتعددة المفضلة لدى الملكة رانيا تفتتح بوتيكها في دبي مول!. 11 April 2018. Gheir. 3 October 2019.
  18. Web site: Celebrity-approved piercer Maria Tash to open boutique in Kuwait. 2020-02-05. Arab News. en. 2020-05-11.
  19. Web site: Exclusive: Celebrity-Loved Jeweler Maria Tash to Open a Boutique in Kuwait. 2020-01-30. Vogue Arabia. en-GB. 2020-05-11.
  20. Web site: Maria Tash Offers Virtual Piercing Checkups During Lockdown. Sidell. Misty White. 2020-04-24. WWD. en. 2020-05-11.
  21. Web site: Pierced to Perfection: An Interview with Maria Tash. 2019-07-29. About Her. en. 2019-10-03.
  22. Book: Punk : a directory of modern subversive culture. 2007. Holloway Contemporary Art. Bradshaw, James.. 978-1430321545. [U.K.]. 713202876.

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