Margaret Wolfson Explained

Margaret Wolfson
Birth Place:Detroit, Michigan
Education:Indiana University
New York University (MA)
Years Active:1983 - Present
Founder and chief creative officer
River and Wolf
Website:riverandwolf.com

Margaret Wolfson is an American branding executive, entrepreneur, and writer. The founder and chief creative officer of River and Wolf, a New York-based branding and brand naming agency,[1] Wolfson began her career as a storyteller and performance artist.

Education

Wolfson was born to Esther (Evans) Wolfson and Lester Wolfson, a professor of literature who in 1969 became the first chancellor of Indiana University South Bend.[2] She received a bachelor's degree from Indiana University's Independent Study Program, where she studied with poet Mary Ellen Solt and an M.A. from New York University's Gallatin School of Individualized Study with a focus on literature and communication arts.[3]

Career

1982-2014: Performance

In the 1980s Wolfson founded Fire Plume Theater, a storytelling and music ensemble; a review in the Los Angeles Times described a 1989 performance as "dark and strange and brushed with eloquent melancholy" with Wolfson "creating images with words, silence and graceful body movements." [4] Later known as World Myth and Music, the ensemble toured throughout North America, Europe, and Asia with flutist Paula Chan Bing and other musicians, appearing at venues including the Sydney Opera House, the National Theatre, the United Nations, and the Brooklyn Academy of Music in addition to museums and universities worldwide.[5] [6]

In 1999, Wolfson collaborated with composer Michael Ching to create Psyche and Eros, which premiered with the San Jose Chamber Orchestra in 2000. A later version of the work was performed at the Abu Dhabi Festival and the Lincoln Center Summer Institute program in West Memphis.[7] Wolfson also collaborated with composer/musician Simon Shaheen on two theatrical events: Majnun Layla in 1989 and The Epic of Gilgamesh in 2011.[8] Majnun Layla premiered at the Kennedy Center's Terrace Theater.[9] [10] [11]

1996-2011: Workshops and writing

Between 1996 and 2001, Wolfson wrote four illustrated books based on folklore and myths, including Marriage of the Rain Goddess: A South African Myth.[12] "A flowing, incantatory text, inspired by a fragment of a Zulu myth, is encrusted with poetic epithets," [13] it was published by Barefoot Books in 1996. Danish, Korean, and Swedish translations were later published. The Patient Stone: A Persian Love Story, released in 2001, was also published by Barefoot Books.[14] '

Wolfson held storytelling residences and led workshops in the US as well as in the United Arab Emirates.[15] She was a consultant for The Bushnell Center for the Performing Arts,[16] and the director of the Myth Project at CalArts.

2008-present: Naming, River and Wolf

Although she continued to perform, Wolfson became a brand naming and creative consultant for the naming agency Namebase in 2008; the New York Times noted that she "split her time between naming and performing one-woman shows around the world in which she recites classical myths."[17] In 2014, she founded her own naming agency, River and Wolf. She has since created brand names for companies including Calvin Klein, Maison Ferrand, Micro Medical Instruments, Philips and Samsung and developed product names for the technology, financial services, entertainment, food and beverage and consumer packaged goods industries.[18] [19] [20] [21]

Wolfson is frequently interviewed on subjects related to branding, marketing, and naming. She has been quoted in publications ranging from AdAge [22] to New York Magazine, [23] Fast Company [24] and the Wall Street Journal.[25] In 2021, she launched Names of Distinction, a digital gallery that highlights brand names and offers naming tips and techniques.[26] [27]

Bibliography

External links

Notes and References

  1. Web site: Canivel . Roy . August 9, 2023 . Business Names, According to an Expert . August 17, 2023 . Inc..
  2. Web site: Former Chancellor Lester Wolfson Dies at 93 . 2023-02-21 . Indiana University South Bend . en.
  3. Web site: Gortmaker . Chris. 2022-05-12 . Mary Ellen Solt: Concretizing 1968 . 2023-02-21 . Nonsite.org . en-US.
  4. News: Heffley. Lynne. Old Tales for the Young. The Los Angeles Times. May 11, 1989. 1.
  5. Beck, David L., "Myth Could be a Hit: S.J. Chamber Orchestra Premieres New Take on Psyche and Eros", San Jose Mercury News, (May 19, 2000), page: 36
  6. Web site: Metroactive Music San Jose Chamber Orchestra . 2023-02-28 . www.metrosiliconvalley.com.
  7. Web site: A Night with a Storyteller. Abu Dhabi Festival. August 11, 2015. https://web.archive.org/web/20160309121902/http://www.abudhabifestival.ae/en/events/festivals-2/abu-dhabi-festival-2011/programme-1/community-programme/a-night-with-a-storyteller-sharing-stories-telling-tales.html. 2016-03-09. dead.
  8. Chris Rohmann (November 13, 2012), "Two's Company - Performers come in pairs on Valley stages", The Valley Advocate, Arts & Entertainment
  9. News: Del Sesto. Christina. An Arabian Love Story. The Washington Post. February 26, 1989.
  10. Shteir. Rachel. Theater in New York: The Insanity of Passion: Margaret Wolfson's Majnoun Layla. Theater. 20. 2. 91–94. 1989 . 10.1215/01610775-20-2-91.
  11. Web site: 2015-09-24 . San Francisco Classical Voice . 2023-03-01 . https://web.archive.org/web/20150924101307/http://www.sfcv.org/arts_revs/sjco_5_23_00.php . 2015-09-24 .
  12. News: Marriage of the Rain Goddess: A South African Myth. Publishers Weekly.
  13. Book: MARRIAGE OF THE RAIN GODDESS Kirkus Reviews . en.
  14. Web site: Wolfson, Margaret WorldCat Identity . February 26, 2023 . WorldCat Identities.
  15. Web site: Kennedy . Philippa . 2010-06-27 . Acting the part . 2023-02-27 . The National . en.
  16. Becker, Arielle Levin, (August 1, 2003) The Hartford Courant Page: B3
  17. News: Gabler . Neal . 2015-01-15 . The Weird Science of Naming New Products . en-US . The New York Times . 2023-02-27 . 0362-4331.
  18. Web site: Klein . Michael . These Wharton grads invented spiked coconut water in a Philadelphia apartment. They hope it's a billion-dollar idea. . 2023-02-27 . Philadelphia Inquirer. 28 April 2021 . en.
  19. Web site: Madécasse rebrands as Beyond Good 2019-11-14 Candy Industry Snack Food & Wholesale Bakery . 2023-02-27 . www.snackandbakery.com . en.
  20. LaMantia, J. (November 1, 2015). "An $8 billion giant rebrands: North shore-LIJ outgrows its name." Crain's New York Business, p.31
  21. Web site: 2018-01-14 . 99 "Limit Breaking Female Founders" Share The Most Important Lessons Learned From Their Experiences . 2023-02-27 . HuffPost . en.
  22. Web site: 2017-10-10 . Renaming Weinstein Company Won't Be Easy . 2023-02-27 . Ad Age . en.
  23. Web site: Sicha . Choire . 2021-08-23 . What Is Up With the Brand Name for Pfizer's COVID Vaccine? . 2023-02-27 . Intelligencer . en-us.
  24. News: Paynter . Ben . July 20, 2016 . No One Wants To Donate To Pay For Overhead–So We Need To Call It Something Sexier . Fast Company . February 26, 2023.
  25. News: Zweig . Jason . Donald Trump's Ageless Advice for Mark Zuckerberg . 2023-02-27 . Wall Street Journal . 5 November 2021 . en-US.
  26. Web site: 2022-05-11 . Meet the Experts: How to Create a Brand Name with Margaret Wolfson . 2023-02-27 . Envato.
  27. Web site: Choosing the Right Brand Name . 2023-02-27 . Wharton Magazine . en-US.

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