Marco's Pizza Explained

Marco's Franchising LLC
Trade Name:Marco's Pizza
Type:Private
Foundation: in Oregon, Ohio, U.S.
Founder:Pasquale "Pat" Giammarco,
Hq Location City:Toledo, Ohio
Hq Location Country:U.S.
Area Served:
Revenue:[1]
Owner:Jack Butorac

Marco's Pizza, operated by Marco's Franchising, LLC, is an American restaurant chain and interstate franchise based in Toledo, Ohio, that specializes in Italian-American cuisine. The first store was opened in Oregon, Ohio, on Starr Avenue. It was founded by Italian immigrant Pasquale "Pat" Giammarco on February 18, 1978.

As of July 2024, Marco's has opened over 1000 stores in the United States (including Puerto Rico), as well as in the Bahamas, India and Mexico. In recent years, Marco's has been expanding, with its 1000th store opening in Kissimmee, Florida on October 21, 2020.[2]

In 2016, Marco's Pizza was ranked at #10 on the Pizza Today list of the Top 100 Pizza Companies in the United States.[3] The company was also named one of Marketing Quarterlys Top 25 Pizza Chains and named by Franchising World as number eight on the magazine's list of "Fast and Serious Growth Franchises".

History

Founding

Born in Sulmona, Italy, Pasquale "Pat" Giammarco is the founder of Marco's Pizza.[4] Giammarco moved to the United States from the Abruzzo region of Italy when he was nine years old[5] and grew up in Dearborn, Michigan, where he worked in his family's pizzeria.[6] He and his father made the sauce recipe that is used in Marco's Pizza locations.

Modern history

In 2002, restaurant industry expert Jack Butorac was asked to analyze three restaurant concepts as potential growth opportunities, including Marco's Pizza. He traveled through Ohio and stopped at five Marco's Pizza stores in different cities along his route.[7] He found different exteriors and inconsistent branding, but pizza that was the same at each location. "It was delicious," he told the New York Times in a 2014 interview. A veteran of large franchise operations, he saw the possibilities in this regional brand. "What [Giammarco] didn't have was how to brand it and differentiate it from other brands out there," Butorac told Pizza Marketplace in an interview.[8]

Butorac began working as a consultant with Giammarco and soon began negotiations to purchase the franchising rights to Marco's Pizza. He assumed leadership of the company in January 2004 with a vision to take Marco's Pizza national.

In 2005, nationwide expansion began. Marco's experienced rapid expansion under Butorac's leadership. Since he has owned the company, it has more than doubled in size and expanded to over 35 states, Puerto Rico, the Bahamas, and India. Butorac was presented with the prestigious Golden Chain award, a lifetime-achievement award in the restaurant business, by Restaurant News in July 2017.

Marco's Pizza and its president, Bryon Stephens, were featured on the January 29, 2016, episode of the CBS television program Undercover Boss.[9] The episode won its time slot in the TV ratings with 7.3 million viewers.[10]

Menu

The Marco's Pizza menu is available for delivery or take-out, while some locations offer dine-in and catering options. The menu includes pizza, subs, wings, salads, CheezyBread, CinnaSquares, pizza bowls, and co-branded Ghirardelli brownies.[11]

Some of Marco's specialty pizzas include White Cheezy, for which the pizza company won a gourmet competition in California.[12]

Among the unusual and specialty pizzas found at various times on the Marco's Pizza menu are Chicken Florentine, Pepperoni Magnifico, Chicken Fresco, Spicy Fresco, and Double Pepperoni Spicy Fresco pizzas. The signature ingredient of the Fresco pizzas is Marco's special giardiniera, an authentic Italian pepper relish.[13]

2017 accolades and ratings

Marco's Pizza is currently listed at #8 in Pizza Todays Top 100 Pizza Chains for 2017[14] and was named by Franchise Times as number eight on the magazine's list of Fast and Serious growth franchises.[15] In 2012, Marco's Pizza partnered with privately held movie rental chain Family Video to open Marco's locations sharing a building with as many as 350 Family Video stores.[16] With the nationwide closing and liquation of all Family Video stores in early 2021, some or many of the adjacent Marco's Pizza locations have since moved into their own independent locations nearby due to possible repurposing of the previously shared buildings.

In 2014, Marco's Pizza was named the #3 best pizza chain by Consumer Reports magazine on its list of Best and Worst Fast Food Restaurants in America based on survey results. It was the first time Marco's Pizza had ever appeared on this list.[17]

See also

Notes and References

  1. Web site: Marco's Pizza Franchise | Own a Marco's Franchise . August 24, 2021 . August 25, 2021 . https://web.archive.org/web/20210825013713/https://marcosfranchising.com/?utm_source=marcos.com&utm_medium=referral&utm_campaign=marcos.com&utm_term=link&utm_content=topnav . live.
  2. Web site: About Marco's Pizza . June 29, 2016 . Marco's Pizza . Marco's Franchising LLC . June 27, 2016 . https://web.archive.org/web/20160627115047/http://cms.marcos.com/ . live.
  3. Web site: 2016 Top 100 Pizza Companies List . November 13, 2014 . July 27, 2017 . Pizza Today . July 28, 2017 . https://web.archive.org/web/20170728233706/http://www.pizzatoday.com/pizzeria-rankings/2016-pizza-today-top-100-pizza-companies/ . live.
  4. Web site: Marco's continues to grow after 39 years in the pizza business . November 15, 2013 . July 27, 2017 . Toledo Blade . Ramsey . Duane . September 22, 2018 . https://web.archive.org/web/20180922173740/http://www.toledofreepress.com/tag/pat-giammarco/ . live.
  5. Web site: Marco's Franchising Inc. . January 15, 2015 . Supply Chain World . Hoppe . Janet . April 22, 2014 . https://web.archive.org/web/20140422163817/http://scw-mag.com/index.php/featured-content/260-marco-s-franchising-inc . live.
  6. Web site: Marco's Pizza Previews New Headquarters, Sets Ambitious Growth Plan For 1997 . December 13, 2013 . January 15, 2015 . The Free Library . Livingston . John . November 17, 2015 . https://web.archive.org/web/20151117022353/http://www.thefreelibrary.com/Marco%27s+Pizza+Previews+New+Headquarters,+Sets+Ambitious+Growth+Plan...-a018961144 . live.
  7. Executive Chat Featuring Jack Butorac, CEO of Marco's Pizza . July 4, 2014 . January 15, 2015 . RebeccaPatt.com . RebeccaPatt.com . Butorac . Jack . Valerie Killifer . November 17, 2014 . https://web.archive.org/web/20141117152904/http://rebeccapatt.com/2014/07/04/executive-chat-featuring-jack-butorac-ceo-of-marcos-pizza/ . live.
  8. Pizza Market Place . January 10, 2011 . January 15, 2015 . The Pizza Marketplace . The Pizza Marketplace . Butorac . Jack . Valerie Killifer . October 25, 2015 . https://web.archive.org/web/20151025015558/http://www.pizzamarketplace.com/articles/ceo-qa-jack-butorac-of-marcos-pizza/ . live.
  9. News: Peralta . Katherine . Undercover Boss episode to feature Marco's Pizza in Huntersville . January 30, 2016 . The Charlotte Observer . January 20, 2016.
  10. News: Boedeker . Hal . 'Undercover Boss' delivers in ratings . January 30, 2016 . Orlando Sentinel . January 30, 2016. January 31, 2016. https://web.archive.org/web/20160131081117/http://www.orlandosentinel.com/entertainment/tv/tv-guy/os-undercover-boss-delivers-in-ratings-20160130-story.html. live.
  11. Web site: Marco's Pizza Menu . February 23, 2015 . Marco's Pizza . February 23, 2015 . https://web.archive.org/web/20150223174012/http://cms.marcos.com/general-marcos-menu . live.
  12. Web site: Marco's Pizza maker wins gourmet competition in California . August 31, 2006 . February 23, 2015 . QSR Web . February 23, 2015 . https://web.archive.org/web/20150223171835/http://www.qsrweb.com/news/marcos-pizza-maker-wins-gourmet-competition-in-calif/ . live.
  13. Web site: Marco's Pizza's New LTOs a Little Sweet, a Little Spicy . August 8, 2014 . February 23, 2015 . QSR Magazine . February 23, 2015 . https://web.archive.org/web/20150223175338/http://www.qsrmagazine.com/news/marco-s-pizzas-new-ltos-little-sweet-little-spicy . live.
  14. Web site: 2017 Top 100 Pizza Companies List . November 1, 2017 . May 8, 2017 . Pizza Today . May 21, 2018 . https://web.archive.org/web/20180521025546/https://www.pizzatoday.com/pizzeria-rankings/2017-top-100-pizza-companies/ . live.
  15. Web site: Marco's Pizza . March 1, 2014 . January 22, 2015 . Franchise Times . Ewen . Beth . January 23, 2015 . https://web.archive.org/web/20150123230213/http://www.franchisetimes.com/March-2014/Marcos-Pizza/ . live.
  16. Web site: Marco's enters $100M deal with Family Video . February 9, 2012 . January 22, 2015 . Restaurant News . Brandau . Mark . January 23, 2015 . https://web.archive.org/web/20150123223511/http://nrn.com/corporate/marco-s-enters-100m-deal-family-video . live.
  17. Web site: Consumer reports survey ranks Marco's Pizza in the top three . June 1, 2014 . January 22, 2015 . PMQ Pizza Magazine . January 23, 2015 . https://web.archive.org/web/20150123225027/http://www.pmq.com/June-2014/Consumer-reports-survey-ranks-Marcos-Pizza-in-the-top-three/ . live.

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